{"id":295358,"date":"2024-02-29T07:00:00","date_gmt":"2024-02-29T06:00:00","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=295358"},"modified":"2024-02-29T06:55:46","modified_gmt":"2024-02-29T05:55:46","slug":"norwegian-modernizes-logo-and-visual-profile","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/norwegian-moderniserar-logotype-och-visuell-profil\/","title":{"rendered":"Norwegian modernizes logo and visual profile"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Norwegian is modernizing its visual profile and logo for the first time since its establishment in 2002.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Norwegian&#039;s logo and brand are both well-known and appreciated, which we are very proud of. Even though we are renewing, we promise that customers will recognize us. After more than 20 years, it is time for a modernization and the new profile will give Norwegian a more modern, warmer and clearer expression, says Christoffer Sundby, Norwegian&#039;s Group Director of Marketing and Customer Service.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"831\" src=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2024\/02\/Skarmavbild-2024-02-29-kl.-06.54.58-1024x831.png\" alt=\"\" class=\"wp-image-295360\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Norwegian has had the same logo since its inception in 2002 and it is a well-established and strong brand. Behind the change is partly a need to adapt the visual profile to today&#039;s demands and needs for marketing, but also a desire to more clearly show the personality and character of the company and the brand. The upgrade is part of the company&#039;s 20th anniversary in 2022 and with the aim of becoming Europe&#039;s most popular and reliable airline.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 The new visual identity has a richer color palette, a new typographic expression and image style, and a more flexible layout system. We look forward to showcasing the new profile, both internally and externally. The phasing in of the new profile will take place gradually. We will start with digital channels and then update gradually and structuredly in all marketplaces, offices, airports and on the aircraft themselves. The old and new profiles can live side by side during a transition period. In early March, the new profile and logo will be visible for the first time in our own and external media, says Camilla Aspen, Creative Director at Norwegian.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to the press release.<\/p>","protected":false},"excerpt":{"rendered":"<p>Norwegian moderniserar visuell profil och logotype f\u00f6r f\u00f6rsta g\u00e5ngen sedan etableringen 2002. \u2013 Norwegians logotype och varum\u00e4rke \u00e4r b\u00e5de v\u00e4lk\u00e4nda och uppskattade, vilket vi \u00e4r v\u00e4ldigt stolta \u00f6ver. \u00c4ven om vi f\u00f6rnyar s\u00e5 lovar vi att kunderna kommer att k\u00e4nna igen oss. Efter \u00f6ver 20 \u00e5r \u00e4r det dags f\u00f6r en modernisering och den nya [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":295359,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[179],"tags":[85,4144,291,4145],"class_list":["post-295358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-flyg","tag-flyg","tag-logo","tag-norwegian","tag-profil"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Norwegian moderniserar logotype och visuell profil &#8211; Travel Report<\/title>\n<meta name=\"description\" content=\"Norwegian moderniserar logotype och visuell profil \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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