Booking pressure at the ski resort company Skistar continues to increase. And it is primarily the Danish guests who are responsible for the increase this year.<\/p>\n\n\n\n
\u201cDespite the tough economy, many people still prioritize a ski vacation,\u201d says CEO Stefan Sj\u00f6strand.<\/p>\n\n\n\n
Ski resort company Skistar had a good spring. Operating profit for the period March-May rose by 18 percent to SEK 418 million, compared to the same period last year. Revenues rose by six percent to SEK 1,490 million.<\/p>\n\n\n\n
\u2013 It was a long and beautiful winter that started in November and lasted until May. This has meant that we have had a lot of guests, says Stefan Sj\u00f6strand.<\/p>\n\n\n\n
\u2013 Since then, we have continued to develop and invest in our business. New lifts have shortened our lift queues.<\/p>\n\n\n\n
Investments of SEK 330 million are planned for next season, including better snow production and a new chairlift in Trysil.<\/p>\n\n\n\n
More foreign guests<\/strong><\/p>\n\n\n\n Although the winter season is far away in time, the booking pressure at the ski resort group continues to increase, compared to last year. Ahead of the upcoming winter season, the booking situation is nine percent better than at the same time last year, measured in number of nights, according to the quarterly report. According to CEO Stefan Sj\u00f6strand, there are several reasons for this, including the Swedish krona.<\/p>\n\n\n\n \u2013 Many people choose to stay at home because of the weak currency and many foreign guests come here for the same reason.<\/p>\n\n\n\n But also because there is a snow guarantee up here in northern Europe due to climate change, says Stefan Sj\u00f6strand.<\/p>\n\n\n\n \u2013 For us it is positive of course, but for the climate it is not good.<\/p>\n\n\n\n Increased price of lift tickets<\/strong><\/p>\n\n\n\n Foreign tourists have also increased significantly. Germans, Dutch and British have increased by a combined 60 percent this year. But the largest single increase this year is accounted for by the Danes.<\/p>\n\n\n\n \u2013 We see that international guests choose to come to us in a completely different way than they have done before.<\/p>\n\n\n\n Currently, around 30 percent of Skistar's range is booked for the upcoming season, according to Stefan Sj\u00f6strand.<\/p>\n\n\n\n And when it comes to the price of ski passes \u2013 the average price will increase by 4 percent this year. Which is mainly due to increased costs.<\/p>\n\n\n\n \u2013 Spare parts and all materials have increased in price significantly. We buy everything in euros, and due to the weak Swedish currency, there are increased costs.<\/p>\n\n\n\n Source: TT-Aftonbladet.se<\/p>","protected":false},"excerpt":{"rendered":" Bokningstrycket hos Skidanl\u00e4ggningsf\u00f6retaget Skistar forts\u00e4tter att \u00f6ka. Och det \u00e4r framf\u00f6rallt de danska g\u00e4sterna som st\u00e5r f\u00f6r \u00f6kningen i \u00e5r. \u2013 Trots den tuffa ekonomin, prioriterar \u00e4nd\u00e5 m\u00e5nga en skidsemester, s\u00e4ger vd Stefan Sj\u00f6strand. Skidanl\u00e4ggningsf\u00f6retaget Skistar hade en bra v\u00e5r. R\u00f6relsevinsten under perioden mars-maj steg med 18 procent till 418 miljoner kronor, j\u00e4mf\u00f6rt med samma […]<\/p>\n","protected":false},"author":25,"featured_media":295814,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[4644,117,358,215,155],"class_list":["post-296905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turism","tag-bokningstryck","tag-resa","tag-skidor","tag-skistar","tag-turism"],"acf":[],"yoast_head":"\n