Although few believe that influencers' vacation photos represent reality, some still feel less satisfied with their own vacation after seeing the published photos. However, it is not only comparisons with influencers that make Swedes dissatisfied with their vacation, friends' publications on social media also make some people upset. <\/p>\n\n\n\n
The new survey shows that few Swedes believe that influencers' vacation photos represent reality. Only 1 percent believe that the photos show reality very well, while 29 percent feel that they give a partially fair picture. However, a full 70 percent of Swedes believe that influencers' published vacation photos do not represent reality at all.<\/p>\n\n\n\n
\u201dIt is clear that many Swedes take the dreamy environments published by influencers on social media with a pinch of salt, although new technology such as AI may make it even more difficult in the future to distinguish the authentic from the fake,\u201d says Anna \u00d6vergaard, Marketing Manager at Countryside Hotels.<\/p>\n\n\n\n
Both inspiring and discouraging<\/strong><\/p>\n\n\n\n Although few believe that the images represent reality, 12 percent of Swedes still say that they are inspired by influencers' social media posts when planning their own summer vacations. But it is also clear that they can be influenced in other ways. 7 percent of Swedes also feel that their own vacation actually becomes worse when they compare their own vacation experience with influencers' vacation photos.<\/p>\n\n\n\n Friends influence<\/strong><\/p>\n\n\n\n But it's not just influencers' vacation photos that affect Swedes. Friends' posting of vacation photos on social media also makes 13 percent of Swedes feel less satisfied with their own vacation.<\/p>\n\n\n\n \u201dThe algorithms on social media can really do it for us, where we constantly imagine that one of our friends is in New York or at a nice mansion in S\u00f6rmland enjoying the weekend, and it is clear that these comparisons make us less satisfied with our own vacation,\u201d says Anna \u00d6vergaard.<\/p>\n\n\n\n The survey was conducted in spring 2024 on behalf of Countryside Hotels and was answered by 831 Swedes over the age of 18.<\/em><\/p>\n\n\n\n According to the press release.<\/p>","protected":false},"excerpt":{"rendered":" \u00c4ven om f\u00e5 anser att influencers semesterbilder representerar verkligheten s\u00e5 k\u00e4nner sig \u00e4nd\u00e5 vissa mindre n\u00f6jda med sin egen semester efter att ha sett de publicerade bilderna. Det \u00e4r dock inte bara j\u00e4mf\u00f6relser med influencers som g\u00f6r svenskar missn\u00f6jda med sin semester, \u00e4ven v\u00e4nners publiceringar i sociala medier f\u00e5r en del att surna till. Den […]<\/p>\n","protected":false},"author":25,"featured_media":297163,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[1153,4731,4732,155],"class_list":["post-297162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turism","tag-countryside-hotels","tag-influencers","tag-semsterbilder","tag-turism"],"acf":[],"yoast_head":"\n