For the second year in a row, TUI has won an award in the annual competition Sweden's Best Marketing Managers. Lisa R\u00f6nnberg, Nordic Marketing Manager at TUI, received the award in the "Tour Operators" category at an awards gala at Berns in Stockholm.\u00a0<\/p>\n\n\n\n
Since 2005, the industry magazine Resum\u00e9 has presented the award Sweden's Best Marketing Managers to the companies that have made the greatest shift in "conceivability" and "preference" within their industry over the past year, according to surveys by the measurement company Xtreme Insights. This year too, TUI was able to step up to the stage to receive first prize in the Tour Operators category.<\/p>\n\n\n\n
\u2013 We always strive to have a common thread in everything we do, always acting close to the business and \u201don-brand\u201d \u2013 both strategically and tactically. At TUI, we always include each other on a daily basis \u2013 across team, competence and country boundaries, says Lisa R\u00f6nnberg, Nordic Marketing Manager at TUI.<\/p>\n\n\n\n
Over the past year, TUI has continued its strategic work to broaden the perception of the brand and strengthen its position through several major media investments and campaigns, including the sponsorship of the Masked Singer and national campaigns with the Nordic communication theme \u201dEverything a trip can be\u201d. According to Xtreme Insights\u2019 research, the efforts have yielded positive results and make TUI the tour operator that has strengthened its brand position the most among Swedish consumers.
\u2013 We have come a long way on our journey to broaden the image of what TUI is, but we are far from done. In the coming year, we will continue to invest in brand-building activities and communication. Among other things, we are one of the main sponsors of the Melodifestival tour 2025, says Lisa R\u00f6nnberg, Nordic Marketing Manager at TUI
<\/p>\n\n\n\n
The justification is: <\/p>","protected":false},"excerpt":{"rendered":" F\u00f6r andra \u00e5ret i rad kammar\u00a0TUI\u00a0hem en utm\u00e4rkelse i den \u00e5rliga t\u00e4vlingen Sveriges B\u00e4sta Marknadschefer. Lisa R\u00f6nnberg, nordisk marknadschef p\u00e5 TUI, tog emot priset i kategorin \u201dResearrang\u00f6rer\u201d vid en prisgala p\u00e5 Berns i Stockholm.\u00a0 Sedan 2005 delar branschtidningen Resum\u00e9 ut priset Sveriges B\u00e4sta Marknadschefer till de bolag som under det senaste \u00e5ret har gjort st\u00f6rst […]<\/p>\n","protected":false},"author":25,"featured_media":298215,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[5128,5127,1289,298],"class_list":["post-298214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turism","tag-bamseklubben","tag-basta-marknads-chef","tag-lisa-ronnberg","tag-tui"],"acf":[],"yoast_head":"\n
<\/strong>\u201dNot everyone loves the Teddy Bear Club, especially not on holiday, and this year's tour operator has the sense to offer trips to choose from. When TUI can then inspire on their website and have staff who impress at the destinations, they win the hearts of travellers \u2013 and a large part of their holiday budget.\u201d<\/em><\/p>\n\n\n\n