Starting on 2 December 2024, the Mekka Traffic Group conglomerate will begin a historic brand transformation. Four brands; Mekka Traffic Group, Bergkvarabuss, Mekka Service and Traveller Buss, will now be united under a single, common name: Bergkvara. The change signifies a new chapter for the conglomerate and is part of an effort to create a clearer and stronger identity in the market.<\/p>\n\n\n\n
\u201dThis is a natural development for us as a company.\u201d<\/em> says Per Thorsell, CEO and Group Manager of Bergkvara. \u201dWith a common brand, we unite our different operations and our communication, while continuing to deliver the safe, sustainable and reliable travel solutions that our customers expect.\u201d<\/em><\/p>\n\n\n\n The change is part of a long-term strategy to simplify and streamline the brand structure. With the new name Bergkvara, the company connects to its heritage and history, while the platform signals forward-thinking and modernity.<\/p>\n\n\n\n \u201dWe have grown and developed enormously over the past decade, but with growth has also come a brand structure that has become difficult to understand.\u201d<\/em> explains Per Thorsell, CEO of Bergkvara. \u201dBy uniting under one name, we create clarity for both customers and employees. The new brand is not just a name \u2013 it's a promise that we stand for quality, sustainability and closeness in everything we do.\u201d<\/em><\/p>\n\n\n\n It is important to emphasise that the change applies solely to the brand \u2013 no changes are being made to the structure of the business, contracts, employment arrangements or services. All travel, partnerships and assignments will continue as normal, but now under the shared identity of Bergkvara.<\/p>\n\n\n\n \u201dWe want all our customers and partners to feel secure with this change. Everything that has made us successful \u2013 our reliable services, our commitment, and our quality \u2013 will remain. What we are doing is clarifying who we are and what we stand for.\u201d<\/em> says Per Thorsell.<\/p>\n\n\n\n According to the press release.<\/p>","protected":false},"excerpt":{"rendered":" Med start den 2 december 2024 p\u00e5b\u00f6rjar koncernen Mekka Traffic Group en historisk varum\u00e4rkesf\u00f6r\u00e4ndring. Fyra varum\u00e4rken; Mekka Traffic Group, Bergkvarabuss, Mekka Service och Traveller Buss, samlas nu under ett gemensamt namn:\u00a0Bergkvara. F\u00f6r\u00e4ndringen markerar ett nytt kapitel f\u00f6r koncernen och \u00e4r ett led i att skapa en tydligare och starkare identitet p\u00e5 marknaden. ”Det h\u00e4r \u00e4r […]<\/p>\n","protected":false},"author":25,"featured_media":298598,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[5254,381,5255,5256],"class_list":["post-298597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turism","tag-bergkvara","tag-tag-buss","tag-mekka-traffic","tag-traveller"],"acf":[],"yoast_head":"\nSimpler, clearer and stronger<\/h2>\n\n\n\n
No changes for customers and employees<\/h2>\n\n\n\n
Facts about the brand change<\/h3>\n\n\n\n
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