{"id":298775,"date":"2024-12-12T06:44:00","date_gmt":"2024-12-12T05:44:00","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=298775"},"modified":"2024-12-12T06:28:11","modified_gmt":"2024-12-12T05:28:11","slug":"lars-wingefors-starts-airline-prepared-to-take-losses","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/lars-wingefors-startar-flygbolag-beredd-att-ta-forluster\/","title":{"rendered":"Lars Wingefors starts airline: &quot;Prepared to take losses&quot;\u201d"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Embracer CEO and principal owner Lars Wingefors starts an airline,\u00a0<a href=\"https:\/\/sverigesradio.se\/artikel\/embracergrundaren-startar-flygbolag-valdigt-stort-behov\">reports P4 V\u00e4rmland<\/a>. Sola Air will operate from Karlstad Airport and serve Arlanda and Kastrup in Copenhagen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201d&quot;We in V\u00e4rmland need to be able to get out into the world and the world needs to be able to get to V\u00e4rmland,&quot; Lars Wingefors tells the radio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The entrepreneur, whose company Embracer<a href=\"https:\/\/www.di.se\/bors\/aktier\/embrac-b-2598207\/\">\u00a0<\/a>has its headquarters in Karlstad, says it has noticed a great need for new flight routes to and from V\u00e4rmland.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to the radio, he has purchased four planes and hopes to start daily flights to both capitals in March next year. Regular flights from Karlstad have previously had difficulty reaching profitability, something that Wingefors says he is taking into account.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201d&quot;I&#039;m prepared to take losses for a few years, but over time I want more V\u00e4rmland residents, companies and organizations to use this so we can break even and maybe make a little profit.&quot;\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Source: TT-DI.SE<\/p>","protected":false},"excerpt":{"rendered":"<p>Embracers vd och huvud\u00e4gare Lars Wingefors startar flygbolag,\u00a0rapporterar P4 V\u00e4rmland. Sola Air ska utg\u00e5 fr\u00e5n Karlstad flygplats och trafikera Arlanda och Kastrup i K\u00f6penhamn. \u201dVi i V\u00e4rmland\u00a0beh\u00f6ver kunna ta oss ut i v\u00e4rlden och v\u00e4rlden beh\u00f6ver kunna ta sig till V\u00e4rmland\u201d, s\u00e4ger Lars Wingefors till radion. Entrepren\u00f6ren, vars bolag\u00a0Embracer\u00a0har huvudkontor i Karlstad, s\u00e4ger sig ha [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":298776,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[179],"tags":[85,212,1458,5307],"class_list":["post-298775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-flyg","tag-flyg","tag-flygbolag-travelguiden","tag-karlstad","tag-sola-air"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lars Wingefors startar flygbolag: \u201dBeredd att ta f\u00f6rluster\u201d &#8211; Travel Report<\/title>\n<meta name=\"description\" content=\"Lars Wingefors startar flygbolag: \u201dBeredd att ta f\u00f6rluster\u201d \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travelreport.se\/en\/lars-wingefors-starts-airline-prepared-to-take-losses\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lars Wingefors startar flygbolag: \u201dBeredd att ta f\u00f6rluster\u201d &#8211; 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