{"id":299404,"date":"2025-03-04T06:43:00","date_gmt":"2025-03-04T05:43:00","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=299404"},"modified":"2025-03-04T06:28:42","modified_gmt":"2025-03-04T05:28:42","slug":"record-interest-for-rooftop-tours-among-coops-customers","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/rekordintresse-for-tagresor-hos-coops-kunder\/","title":{"rendered":"Record interest in train travel among Coop&#039;s customers"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Coop members are taking the train more than ever. In 2024, Coop members&#039; number of trips with SJ increased by almost 22 percent compared to the previous year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2024, Coop&#039;s members traveled nearly eight million kilometers by train, which is equivalent to almost 2,000 trips around the world.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 It is clear that traveling with SJ continues to be one of our most popular member offers in our valued membership program. An incredibly positive piece of news to present and at the same time clearly showing how important climate-smart traveling is for our members, says Anton Nyman, Head of Member and Partner at Coop Sverige.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The trend points towards more trips in 2025, partly thanks to more connected members, and partly because holidays and weekend trips within Sweden are becoming increasingly appreciated and prioritized among ordinary people, so-called \u201dsvemester\u201d. The number of trips from 2023 to 2024 with SJ will increase by a full 22 percent among Coop members. The total CO2 emissions will amount to approximately 21.5 tons of CO2. The same number and distances for the trips by bus would have resulted in approximately 1,195 tons of CO2 and by car (two people in the car) 6,772 tons of CO2 for travel in 2024*.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 It&#039;s great that our collaboration is having an effect and encouraging Coop&#039;s members to choose the train in the first place, says Pernilla Hultsten, Sales Manager for Collaborations at SJ AB.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Coop members receive a 10% discount on SJ travel booked at least ten days before departure. The discount also applies to routes outside Sweden, for example to Berlin and Hamburg.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Coop&#039;s membership program has seen several new features in the past year that benefit its members. Among them is the opportunity to collect bonus points on their insurance policies via Folksam and an expansion of the hotel offering, which also includes Coop Denmark, which means a broader selection and the opportunity to negotiate even lower prices for Coop members together with Coop Denmark and Coop Norway.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to the press release.<\/p>","protected":false},"excerpt":{"rendered":"<p>Coops medlemmar tar t\u00e5get mer \u00e4n n\u00e5gonsin. Under 2024 \u00f6kade Coop medlemmarnas antal resor med SJ med n\u00e4rmare 22 procent mot f\u00f6reg\u00e5ende \u00e5r. Under 2024 reste Coops medlemmar n\u00e4rmare \u00e5tta miljoner mil med t\u00e5g, vilket motsvarar ungef\u00e4r n\u00e4stan 2000 varv runt jorden. &#8211; Det \u00e4r tydligt att resandet med SJ forts\u00e4tter att vara ett av [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":299405,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4084],"tags":[5535,117,234,191,155],"class_list":["post-299404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tag-bransch","tag-coop","tag-resa","tag-sj","tag-tag-taag","tag-turism"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rekordintresse f\u00f6r t\u00e5gresor hos Coops kunder &#8211; Travel Report<\/title>\n<meta name=\"description\" content=\"Rekordintresse f\u00f6r t\u00e5gresor 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