{"id":299630,"date":"2025-03-31T06:44:00","date_gmt":"2025-03-31T04:44:00","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=299630"},"modified":"2025-03-31T21:21:23","modified_gmt":"2025-03-31T19:21:23","slug":"visit-swedens-resultat-2024-56-mdr-i-pr-varde","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/visit-swedens-resultat-2024-56-mdr-i-pr-varde\/","title":{"rendered":"Visit Swedens resultat 2024: 5,6 mdr i PR-v\u00e4rde"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Svenska regeringens investering om 104,6 miljoner kronor i marknadsf\u00f6ringsbolaget Visit Sweden \u00e5r 2024 gav marknadsf\u00f6ringsinsatser f\u00f6r Sverige som turistdestination till ett PR-v\u00e4rde\/annonsv\u00e4rde om cirka 5,6 miljarder kronor \u2013 en \u00f6kning med 124% sedan 2023.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2024 har inneburit rekord f\u00f6r Visit Swedens globala marknadsf\u00f6ring. Bland annat har cirka 4,1 miljarder personer (brutto) n\u00e5tts av Visit Swedens globala marknadsf\u00f6ring. En \u00f6kning med ca +52% j\u00e4mf\u00f6rt med \u00e5r 2023, d\u00e5 bruttor\u00e4ckvidden l\u00e5g p\u00e5 ca 2,7 miljarder personer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c4ven det internationella intresset f\u00f6r Sverige som destination forts\u00e4tter att \u00f6ka under 2024, liksom antalet utl\u00e4ndska \u00f6vernattningar i Sverige.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Visit Swedens \u00e5rsrapport och \u00e5rsredovisning framg\u00e5r att Visit Swedens oms\u00e4ttning 2024 uppgick till 123,4 MSEK med ett resultat om (minus) \u2013 2 480 TSEK. R\u00f6relsemarginalen landade p\u00e5 (minus) -2,8% medan soliditeten uppg\u00e5r till 44,8%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Statens grundfinansiering av bolaget var 104,6 miljoner kronor till samh\u00e4llsuppdraget att marknadsf\u00f6ra resm\u00e5let Sverige.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ut\u00f6ver de mycket framg\u00e5ngsrika marknadsf\u00f6ringsinsatserna av Sverige, uppfyller Visit Sweden den statliga \u00e4garens m\u00e5l f\u00f6r verksamheten, fr\u00e5nsett m\u00e5let om ett r\u00f6relseresultat &gt;0,5% som \u00e5r 2024 \u00e4r l\u00e4gre \u00e4n 0,5%.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visit Sweden visar f\u00f6r verksamhets\u00e5ret ett resultat om \u2013 2 480 TSEK motsvarande en r\u00f6relsemarginal om -2,8% vilket \u00e4r i linje med beslutet om \u00f6kad satsning i r\u00e4ckvidd och frekvens f\u00f6r att st\u00e4rka Sveriges internationella konkurrenskraft, s\u00e4ger Visit Swedens vd Susanne Andersson.<\/li>\n\n\n\n<li>Tack vare svenska bes\u00f6ksn\u00e4ringens engagerade arbete med attraktiva erbjudanden, upplevelser och produkter som vi vet att m\u00e5lgruppen f\u00f6r v\u00e5r marknadsf\u00f6ring efterfr\u00e5gar, bidrar hela Sveriges bes\u00f6ksn\u00e4ring till de fantastiska resultat vi ser, vilket st\u00e4rker oss i v\u00e5rt fortsatta arbete att attrahera fler och r\u00e4tt m\u00e5lgrupp att uppt\u00e4cka Sverige, forts\u00e4tter Susanne. \u00a0<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">PR-v\u00e4rde &#8211; ett m\u00e5tt p\u00e5 ekonomisk avkastning<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">PR-v\u00e4rde, \u00e4ven kallat annonsv\u00e4rde som f\u00f6r Visit Sweden uppg\u00e5r till cirka 5,6 miljarder kronor f\u00f6r 2024, \u00e4r&nbsp;ett vedertaget m\u00e5tt f\u00f6r PR som beskriver kostnaden att n\u00e5 samma m\u00e5lgrupp med k\u00f6pt annonsering.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Man utg\u00e5r fr\u00e5n annonspris hos mediet som gjort ett omn\u00e4mnande och multiplicerar med ett v\u00e4rde f\u00f6r att reflektera artikelstorlek, antal f\u00f6ljare, varum\u00e4rkesexponering och hur positiv artikeln \u00e4r, samt en antagen h\u00f6gre trov\u00e4rdighet hos redaktionellt inneh\u00e5ll j\u00e4mf\u00f6rt med betald reklam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Det finns ingen standard f\u00f6r multipliceringsv\u00e4rde, men 3 eller 6 \u00e4r vanligt f\u00f6rekommande. Visit Sweden har sedan m\u00e5nga \u00e5r valt att anv\u00e4nda 2,4 som multipliceringsv\u00e4rde.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6kningen av PR-v\u00e4rdet f\u00f6r Visit Sweden, f\u00f6r resm\u00e5let Sverige \u00e5r 2024, beror till stor del p\u00e5 \u00f6kad andel publicering i TV i flera l\u00e4nder, vilket bidragit till \u00f6kad r\u00e4ckvidd, bredare genomslag och \u00f6kat PR-v\u00e4rde.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avkastningen p\u00e5 den statliga investeringen i Visit Sweden \u00e4r st\u00f6rre \u00e4n enbart PR-v\u00e4rdet. S\u00e5dant som inte inkluderas i PR-v\u00e4rdet \u00e4r bland annat:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>V\u00e4rdet av Sveriges synlighet i l\u00e4nder ut\u00f6ver Visit Swedens nio fokusl\u00e4nder.<\/li>\n\n\n\n<li>Det positiva v\u00e4rdet f\u00f6r Sverigebilden.<\/li>\n\n\n\n<li>Turismens bidrag till lokalsamh\u00e4llen, arbetstillf\u00e4llen, infrastrukturutveckling etc.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Internationella intresset f\u00f6r Sverige som destination forts\u00e4tter att \u00f6ka&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Intresset f\u00f6r Sverige som destination forts\u00e4tter att \u00f6ka internationellt. Detta kan bland annat f\u00f6ljas genom antalet internationella, reserelaterade s\u00f6kningar om Sverige via globala s\u00f6kmotorer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2024 \u00f6kade antalet s\u00f6kningar med 6,7% j\u00e4mf\u00f6rt med 2023, enbart via s\u00f6kmotorn Google, vilket inneb\u00e4r n\u00e4rmare 12,7 miljoner s\u00f6kningar om turistlandet Sverige \u00e5r 2024.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Antalet utl\u00e4ndska \u00f6vernattningar i Sverige \u00f6kade 2024<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Under 2024 noterades totalt 69 miljoner g\u00e4stn\u00e4tter i Sverige, vilket \u00e4r en \u00f6kning med 0,7 procent fr\u00e5n f\u00f6reg\u00e5ende \u00e5r enligt Tillv\u00e4xtverket.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Antalet utl\u00e4ndska bes\u00f6kares \u00f6vernattningar i Sverige, som st\u00e5r f\u00f6r ungef\u00e4r en fj\u00e4rdedel av alla \u00f6vernattningar i Sverige, \u00f6kade 2024 med 2 procent fr\u00e5n 2023 som hade 16 472 523 g\u00e4stn\u00e4tter. J\u00e4mf\u00f6rt med rekord\u00e5ret innan pandemin, 2019, \u00e4r det en uppg\u00e5ng med 0,8 procent fr\u00e5n 16 678 430 g\u00e4stn\u00e4tter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bes\u00f6kare fr\u00e5n Tyskland, Danmark och Norge \u00e4r de nationaliteter som 2024 stod f\u00f6r flest utl\u00e4ndska \u00f6vernattningar i Sverige. Av de l\u00e4nder som Visit Sweden marknadsf\u00f6r Sverige i, var Tyskland, Danmark, Norge, USA och Kina top-fem l\u00e4nder med st\u00f6rst \u00f6kning av antalet g\u00e4stn\u00e4tter i Sverige 2024 j\u00e4mf\u00f6rt med 2023.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Visit Swedens m\u00e5lleverans 2024<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e5l: 70% av svenska bes\u00f6ksn\u00e4ringens intressenter ska uppleva att Visit Swedens destinationsmarknadsf\u00f6ring skapar aff\u00e4rsnytta \u00e5r 2025.<br><strong>Leverans \u00e5r 2024: 71%<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e5l: 70% av svenska bes\u00f6ksn\u00e4ringens intressenter ska uppfatta Visit Sweden som ledande och drivande inom turismens utveckling \u00e5r 2025.<br><strong>Leverans \u00e5r 2024: 71%<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e5l: 65% av de internationella resen\u00e4rer som \u00e5r 2025 efterfr\u00e5gar mer h\u00e5llbara alternativ, ska vara intresserade av att bes\u00f6ka Sverige.<br><strong>Leverans \u00e5r 2024: N\/A (m\u00e4ts vartannat \u00e5r, n\u00e4sta g\u00e5ng under 2025)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e5l: 64% av de svenska resen\u00e4rer som \u00e5r 2025 efterfr\u00e5gar mer h\u00e5llbara alternativ, ska vara intresserade av att bes\u00f6ka Sverige.<br><strong>Leverans \u00e5r 2024: N\/A (m\u00e4ts vartannat \u00e5r, n\u00e4sta g\u00e5ng under 2025)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e5l: \u00c5rligt m\u00e5l f\u00f6r soliditet, justerat eget kapital\/balansomslutning 20-30%.<br><strong>Leverans \u00e5r 2024: 45%<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e5l: \u00c5rligt m\u00e5l f\u00f6r R\u00f6relseresultat, totala int\u00e4kter &gt;0,5%.<br><strong>Leverans \u00e5r 2024: -2,8%<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">K\u00e4lla:Visit Sweden<\/p>","protected":false},"excerpt":{"rendered":"<p>Svenska regeringens investering om 104,6 miljoner kronor i marknadsf\u00f6ringsbolaget Visit Sweden \u00e5r 2024 gav marknadsf\u00f6ringsinsatser f\u00f6r Sverige som turistdestination till ett PR-v\u00e4rde\/annonsv\u00e4rde om cirka 5,6 miljarder kronor \u2013 en \u00f6kning med 124% sedan 2023. 2024 har inneburit rekord f\u00f6r Visit Swedens globala marknadsf\u00f6ring. Bland annat har cirka 4,1 miljarder personer (brutto) n\u00e5tts av Visit Swedens [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":299631,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[5634,117,1299,193,543],"class_list":["post-299630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turism","tag-pr","tag-resa","tag-sweden-2","tag-tag-turism","tag-visit-sweden"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Visit Swedens resultat 2024: 5,6 mdr i PR-v\u00e4rde &#8211; Travel Report<\/title>\n<meta name=\"description\" content=\"Visit Swedens resultat 2024: 5,6 mdr i PR-v\u00e4rde \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travelreport.se\/en\/visit-swedens-resultat-2024-56-mdr-i-pr-varde\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visit Swedens resultat 2024: 5,6 mdr i PR-v\u00e4rde &#8211; Travel Report\" \/>\n<meta property=\"og:description\" content=\"Visit Swedens resultat 2024: 5,6 mdr i PR-v\u00e4rde \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.travelreport.se\/en\/visit-swedens-resultat-2024-56-mdr-i-pr-varde\/\" \/>\n<meta property=\"og:site_name\" content=\"Travel Report\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inrikes\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-31T04:44:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-31T19:21:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2025\/03\/Skarmavbild-2025-03-31-kl.-21.16.49-e1743448853202.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1300\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Redaktion\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redaktion\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/visit-swedens-resultat-2024-56-mdr-i-pr-varde\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/visit-swedens-resultat-2024-56-mdr-i-pr-varde\\\/\"},\"author\":{\"name\":\"Redaktion\",\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#\\\/schema\\\/person\\\/6dae45163e775712127e85c446984260\"},\"headline\":\"Visit Swedens resultat 2024: 5,6 mdr i PR-v\u00e4rde\",\"datePublished\":\"2025-03-31T04:44:00+00:00\",\"dateModified\":\"2025-03-31T19:21:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/visit-swedens-resultat-2024-56-mdr-i-pr-varde\\\/\"},\"wordCount\":887,\"publisher\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/visit-swedens-resultat-2024-56-mdr-i-pr-varde\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.travelreport.se\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Skarmavbild-2025-03-31-kl.-21.16.49-e1743448853202.png\",\"keywords\":[\"pr\",\"resa\",\"sweden\",\"Turism\",\"Visit Sweden\"],\"articleSection\":[\"Turism\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/visit-swedens-resultat-2024-56-mdr-i-pr-varde\\\/\",\"url\":\"https:\\\/\\\/www.travelreport.se\\\/visit-swedens-resultat-2024-56-mdr-i-pr-varde\\\/\",\"name\":\"Visit Swedens resultat 2024: 5,6 mdr i PR-v\u00e4rde &#8211; Travel Report\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/visit-swedens-resultat-2024-56-mdr-i-pr-varde\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/visit-swedens-resultat-2024-56-mdr-i-pr-varde\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.travelreport.se\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Skarmavbild-2025-03-31-kl.-21.16.49-e1743448853202.png\",\"datePublished\":\"2025-03-31T04:44:00+00:00\",\"dateModified\":\"2025-03-31T19:21:23+00:00\",\"description\":\"Visit Swedens resultat 2024: 5,6 mdr i PR-v\u00e4rde \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/visit-swedens-resultat-2024-56-mdr-i-pr-varde\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.travelreport.se\\\/visit-swedens-resultat-2024-56-mdr-i-pr-varde\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/visit-swedens-resultat-2024-56-mdr-i-pr-varde\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.travelreport.se\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Skarmavbild-2025-03-31-kl.-21.16.49-e1743448853202.png\",\"contentUrl\":\"https:\\\/\\\/www.travelreport.se\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Skarmavbild-2025-03-31-kl.-21.16.49-e1743448853202.png\",\"width\":1300,\"height\":750,\"caption\":\"Foto:Visit Sweden\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/visit-swedens-resultat-2024-56-mdr-i-pr-varde\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Turism\",\"item\":\"https:\\\/\\\/www.travelreport.se\\\/kategori\\\/turism\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Visit Swedens resultat 2024: 5,6 mdr i PR-v\u00e4rde\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#website\",\"url\":\"https:\\\/\\\/www.travelreport.se\\\/\",\"name\":\"Travel Report\",\"description\":\"Senaste nyheterna inom Resebranschen\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.travelreport.se\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#organization\",\"name\":\"Travel Report\",\"url\":\"https:\\\/\\\/www.travelreport.se\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.travelreport.se\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/TravelReport-seo.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.travelreport.se\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/TravelReport-seo.jpeg\",\"width\":1200,\"height\":676,\"caption\":\"Travel Report\"},\"image\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/inrikes\",\"https:\\\/\\\/www.instagram.com\\\/inrikes_magasin\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#\\\/schema\\\/person\\\/6dae45163e775712127e85c446984260\",\"name\":\"Redaktion\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Visit Swedens resultat 2024: 5,6 mdr i PR-v\u00e4rde &#8211; Travel Report","description":"Visit Swedens resultat 2024: 5,6 mdr i PR-v\u00e4rde \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.travelreport.se\/en\/visit-swedens-resultat-2024-56-mdr-i-pr-varde\/","og_locale":"en_GB","og_type":"article","og_title":"Visit Swedens resultat 2024: 5,6 mdr i PR-v\u00e4rde &#8211; Travel Report","og_description":"Visit Swedens resultat 2024: 5,6 mdr i PR-v\u00e4rde \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.","og_url":"https:\/\/www.travelreport.se\/en\/visit-swedens-resultat-2024-56-mdr-i-pr-varde\/","og_site_name":"Travel Report","article_publisher":"https:\/\/www.facebook.com\/inrikes","article_published_time":"2025-03-31T04:44:00+00:00","article_modified_time":"2025-03-31T19:21:23+00:00","og_image":[{"width":1300,"height":750,"url":"https:\/\/www.travelreport.se\/wp-content\/uploads\/2025\/03\/Skarmavbild-2025-03-31-kl.-21.16.49-e1743448853202.png","type":"image\/png"}],"author":"Redaktion","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Redaktion","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.travelreport.se\/visit-swedens-resultat-2024-56-mdr-i-pr-varde\/#article","isPartOf":{"@id":"https:\/\/www.travelreport.se\/visit-swedens-resultat-2024-56-mdr-i-pr-varde\/"},"author":{"name":"Redaktion","@id":"https:\/\/www.travelreport.se\/#\/schema\/person\/6dae45163e775712127e85c446984260"},"headline":"Visit Swedens resultat 2024: 5,6 mdr i PR-v\u00e4rde","datePublished":"2025-03-31T04:44:00+00:00","dateModified":"2025-03-31T19:21:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.travelreport.se\/visit-swedens-resultat-2024-56-mdr-i-pr-varde\/"},"wordCount":887,"publisher":{"@id":"https:\/\/www.travelreport.se\/#organization"},"image":{"@id":"https:\/\/www.travelreport.se\/visit-swedens-resultat-2024-56-mdr-i-pr-varde\/#primaryimage"},"thumbnailUrl":"https:\/\/www.travelreport.se\/wp-content\/uploads\/2025\/03\/Skarmavbild-2025-03-31-kl.-21.16.49-e1743448853202.png","keywords":["pr","resa","sweden","Turism","Visit Sweden"],"articleSection":["Turism"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.travelreport.se\/visit-swedens-resultat-2024-56-mdr-i-pr-varde\/","url":"https:\/\/www.travelreport.se\/visit-swedens-resultat-2024-56-mdr-i-pr-varde\/","name":"Visit Swedens resultat 2024: 5,6 mdr i PR-v\u00e4rde &#8211; Travel Report","isPartOf":{"@id":"https:\/\/www.travelreport.se\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.travelreport.se\/visit-swedens-resultat-2024-56-mdr-i-pr-varde\/#primaryimage"},"image":{"@id":"https:\/\/www.travelreport.se\/visit-swedens-resultat-2024-56-mdr-i-pr-varde\/#primaryimage"},"thumbnailUrl":"https:\/\/www.travelreport.se\/wp-content\/uploads\/2025\/03\/Skarmavbild-2025-03-31-kl.-21.16.49-e1743448853202.png","datePublished":"2025-03-31T04:44:00+00:00","dateModified":"2025-03-31T19:21:23+00:00","description":"Visit Swedens resultat 2024: 5,6 mdr i PR-v\u00e4rde \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.","breadcrumb":{"@id":"https:\/\/www.travelreport.se\/visit-swedens-resultat-2024-56-mdr-i-pr-varde\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.travelreport.se\/visit-swedens-resultat-2024-56-mdr-i-pr-varde\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.travelreport.se\/visit-swedens-resultat-2024-56-mdr-i-pr-varde\/#primaryimage","url":"https:\/\/www.travelreport.se\/wp-content\/uploads\/2025\/03\/Skarmavbild-2025-03-31-kl.-21.16.49-e1743448853202.png","contentUrl":"https:\/\/www.travelreport.se\/wp-content\/uploads\/2025\/03\/Skarmavbild-2025-03-31-kl.-21.16.49-e1743448853202.png","width":1300,"height":750,"caption":"Foto:Visit Sweden"},{"@type":"BreadcrumbList","@id":"https:\/\/www.travelreport.se\/visit-swedens-resultat-2024-56-mdr-i-pr-varde\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Turism","item":"https:\/\/www.travelreport.se\/kategori\/turism\/"},{"@type":"ListItem","position":2,"name":"Visit Swedens resultat 2024: 5,6 mdr i PR-v\u00e4rde"}]},{"@type":"WebSite","@id":"https:\/\/www.travelreport.se\/#website","url":"https:\/\/www.travelreport.se\/","name":"Travel Report","description":"Latest travel industry news","publisher":{"@id":"https:\/\/www.travelreport.se\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.travelreport.se\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.travelreport.se\/#organization","name":"Travel Report","url":"https:\/\/www.travelreport.se\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.travelreport.se\/#\/schema\/logo\/image\/","url":"https:\/\/www.travelreport.se\/wp-content\/uploads\/2024\/01\/TravelReport-seo.jpeg","contentUrl":"https:\/\/www.travelreport.se\/wp-content\/uploads\/2024\/01\/TravelReport-seo.jpeg","width":1200,"height":676,"caption":"Travel Report"},"image":{"@id":"https:\/\/www.travelreport.se\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/inrikes","https:\/\/www.instagram.com\/inrikes_magasin\/"]},{"@type":"Person","@id":"https:\/\/www.travelreport.se\/#\/schema\/person\/6dae45163e775712127e85c446984260","name":"Editorial department"}]}},"views":450,"_links":{"self":[{"href":"https:\/\/www.travelreport.se\/en\/wp-json\/wp\/v2\/posts\/299630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travelreport.se\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travelreport.se\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.travelreport.se\/en\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travelreport.se\/en\/wp-json\/wp\/v2\/comments?post=299630"}],"version-history":[{"count":1,"href":"https:\/\/www.travelreport.se\/en\/wp-json\/wp\/v2\/posts\/299630\/revisions"}],"predecessor-version":[{"id":299632,"href":"https:\/\/www.travelreport.se\/en\/wp-json\/wp\/v2\/posts\/299630\/revisions\/299632"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.travelreport.se\/en\/wp-json\/wp\/v2\/media\/299631"}],"wp:attachment":[{"href":"https:\/\/www.travelreport.se\/en\/wp-json\/wp\/v2\/media?parent=299630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travelreport.se\/en\/wp-json\/wp\/v2\/categories?post=299630"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travelreport.se\/en\/wp-json\/wp\/v2\/tags?post=299630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}