{"id":300050,"date":"2025-05-16T06:40:00","date_gmt":"2025-05-16T04:40:00","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=300050"},"modified":"2025-05-16T06:55:37","modified_gmt":"2025-05-16T04:55:37","slug":"vy-bus4you-invests-in-brand-development-dna-media-agency-becomes-new-partner-for-premium-travel","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/vy-bus4you-satsar-pa-varumarkesutveckling-dna-mediabyra-blir-ny-partner-for-premiumresor\/","title":{"rendered":"Vy bus4you invests in brand development \u2013 DNA Mediabyr\u00e5 becomes new partner for premium travel"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Vy has chosen DNA Mediabyr\u00e5 as its new strategic media agency partner for its commercial bus operations in Sweden. The new assignment includes analysis, strategy, media buying and digital marketing for the brands Vy flygbussarna, Vy bus4you and bookabus.com.<br>The goal is to further sharpen data-driven marketing, build a brand and increase travel \u2013 with a focus on impact at every level.<br><br>\u2013&nbsp;<em>We were looking for a partner who combines strategic height with operational strength and understanding of our business goals. DNA Mediabyr\u00e5 demonstrated a clear ability to work data-driven while simultaneously thinking holistically.<\/em>, says Vincent Salzedo, head of marketing and digital development at Vy&#039;s commercial bus operations in Sweden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013&nbsp;<em>They will be an important partner in driving both brand development and guest volume forward.<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">DNA Mediabyr\u00e5 will work closely with Vy&#039;s marketing department and be responsible for both planning and optimization in both digital and traditional channels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013\u00a0<em>Vy is an exciting assignment with several strong brands and clear ambitions. We look forward to working together to create measurable impact through both strategy and smart media activation.<\/em>, says Carl-Johan L\u00f6fvenborg, CEO at DNA Mediabyr\u00e5.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Vy har valt DNA Mediabyr\u00e5 som ny strategisk mediebyr\u00e5partner f\u00f6r sin kommersiella bussverksamhet i Sverige. Det nya uppdraget omfattar analys, strategi, mediek\u00f6p och digital marknadsf\u00f6ring f\u00f6r varum\u00e4rkena Vy flygbussarna, Vy bus4you och bookabus.com.M\u00e5let \u00e4r att ytterligare v\u00e4ssa den datadrivna marknadsf\u00f6ringen, bygga varum\u00e4rke och \u00f6ka resandet \u2013 med fokus p\u00e5 effekt i varje led. \u2013&nbsp;Vi s\u00f6kte [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":300051,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[5776,5779,4242,5775,5777,5778,155],"class_list":["post-300050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turism","tag-bors-partnerskap","tag-kommunikation-ny-media","tag-kommunikation-turistnaring","tag-resor-flygtrafik-infrastruktur","tag-resor-kollektivtrafik-marknad","tag-samarbeten-media","tag-turism"],"acf":[],"yoast_head":"<!-- This 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