Kiruna Lappland participated in the French sales event Soir\u00e9e Su\u00e8de on May 21st in
Paris \u2013 a joint initiative to increase the visibility of Sweden in a strong
growing French travel market.<\/p>\n\n\n\n
Together with Camp Ripan, Lapland Resorts and other Swedish players in
the tourism industry presented Kiruna's unique travel experiences to a carefully selected network of
French tour operators.<\/p>\n\n\n\n
The event was organized at the Swedish club, Cercle Su\u00e9dois, in central Paris and was aimed at
tour operators with a focus on the leisure segment. During a joint \u201dafter work\u201d workshop
short presentations were interspersed with pre-booked one-to-one meetings and informal mingling in a
Scandinavian inspired environment.<\/p>\n\n\n\n
A total of around 25 French tour operators participated, focusing on group travel for
young, tailor-made trips, train tourism, slow travel, and culture- and nature-based experiences \u2013 from budget to premium. <\/p>\n\n\n\n
\u2013 This event was a very effective way to build relationships on site with tour operators who are interested in selling northern Sweden. We experienced a great deal of interest in our offerings, especially winter experiences, authentic accommodations and nature-related activities. We have already seen that some contacts have led to continued dialogue and possible business opportunities. It strengthens our presence in a prioritized market and gives us valuable input for future investments, says Louise Johansson, Project Manager Market and Destination Development, Kiruna Lappland.<\/p>\n\n\n\n
In addition to Kiruna Lappland, Camp Ripan and Lapland Resorts, Pite\u00e5 Havsbad also participated.
Group, Swedish Lapland Visitors Board, Skansen, Vrak \u2013 Museum of Wrecks, Vasa Museum,
The Viking Museum and Visit Dalarna.<\/p>","protected":false},"excerpt":{"rendered":"
Kiruna Lappland deltog den 21 maj i det franska s\u00e4ljeventet Soir\u00e9e Su\u00e8de iParis \u2013 ett gemensamt initiativ f\u00f6r att \u00f6ka synligheten f\u00f6r Sverige p\u00e5 en starktv\u00e4xande fransk resemarknad. Tillsammans med Camp Ripan, Lapland Resorts och andra svenska akt\u00f6rer inombes\u00f6ksn\u00e4ringen presenterade Kiruna unika reseupplevelser f\u00f6r ett noga utvalt n\u00e4tverk avfranska researrang\u00f6rer. Eventet arrangerades p\u00e5 Svenska klubben, […]<\/p>\n","protected":false},"author":25,"featured_media":300180,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[818,5817,5816,155],"class_list":["post-300179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turism","tag-kiruna","tag-lapland-resort","tag-resemarknad","tag-turism"],"acf":[],"yoast_head":"\n