Northern Europe's leading chain of camping & resorts in groundbreaking collaboration with one of France's largest tour operators<\/p>\n\n\n\n
First Camp has signed a three-year partnership agreement with FRAM \u2013 France\u2019s largest winter charter operator. It is a historic milestone: for the first time in the chain\u2019s history, a First Camp destination will become a charter destination with direct flights to Lule\u00e5.<\/p>\n\n\n\n
\u2013 This is a major breakthrough, both for our international venture and for Swedish winter tourism. The fact that we manage to attract a player of this stature shows that our offering is also strong in the European market, says Charlotta Nilsson, Destination Manager at First Camp Arcus \u2013 Lule\u00e5.<\/p>\n\n\n\n
A pioneering project with clear results<\/strong><\/p>\n\n\n\n The agreement means that tourists from France will come by direct chartered flights from Paris to Lule\u00e5 from December to March for a period of three years. In the first year, 50 winter-inhabited cabins with full board will be rented \u2013 in the second year this will increase to 80. The package includes activities that First Camp, together with local partners, arranges, such as snowmobile safaris, ice fishing and encounters with both reindeer and Icelandic horses. The total number of guest nights during the contract period is estimated at approximately 50,000.<\/p>\n\n\n\n \u2013 Guests receive a complete coolcation<\/em>experience: Arctic adventure with top-class comfort. This is winter tourism in a new package, says Charlotta.<\/p>\n\n\n\n Major investments in experience and service<\/strong><\/p>\n\n\n\n To meet the new demand, First Camp is now investing heavily in the facility. A new restaurant for 200 people will be ready by December \u2013 with an external caterer already contracted \u2013 and a new, large sauna building with a view of the river is also being built. .<\/p>\n\n\n\n "First Camp's establishment as a charter alternative opens up a new growth area, with potential for more international collaborations in the future," says Ingela Lundkvist, CCO at First Camp.<\/p>\n\n\n\n Visit Lule\u00e5, part of the Business Office at Lule\u00e5 Municipality, also testifies to the great growth potential for the city and the region. <\/p>\n\n\n\n \u2013 We have seen an increased demand for capacity for both accommodation and activities for the winter season in Lule\u00e5 in recent years and this is closely linked to the accessibility to Lule\u00e5 Airport. When First Camp now invests in winter tourism and a new restaurant, it will not only increase international guest nights from France in Lule\u00e5 but also a new excursion destination in the winter for Lule\u00e5 residents that can be reached by local bus. I have closely followed the process at First Camp during the spring and welcome the investment, says Karin \u00c5berg, business developer at Visit Lule\u00e5.<\/p>\n\n\n\n Focus on year-round tourism with nature in focus<\/strong><\/p>\n\n\n\n First Camp sees that winter tourism in the northern Nordic region is currently experiencing even stronger organic growth than traditional camping during the summer. As part of the strategy to invest more in winter tourism, Apukka Resort in Finnish Lapland was recently acquired \u2013 a flagship destination known for its glass igloos, northern lights experiences and world-class winter packages. Apukka Resort has over SEK 200 million in annual sales and was recently named one of the world\u2019s 15 most unique hotels by Forbes magazine.<\/p>\n\n\n\n According to the press release.<\/p>","protected":false},"excerpt":{"rendered":" Norra Europas ledande kedja f\u00f6r camping & resorts i banbrytande samarbete med en av Frankrikes st\u00f6rsta researrang\u00f6rer First Camp har signerat ett tre\u00e5rigt samarbetsavtal med FRAM \u2013 Frankrikes st\u00f6rsta arrang\u00f6r av vintercharterresor. Det \u00e4r en historisk milstolpe: f\u00f6r f\u00f6rsta g\u00e5ngen i kedjans historia blir en First Camp-destination charterresm\u00e5l med direktflyg till Lule\u00e5. \u2013 Det h\u00e4r […]<\/p>\n","protected":false},"author":25,"featured_media":300330,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[761,85,5868,155],"class_list":["post-300329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turism","tag-first-camp","tag-flyg","tag-franska-gaster","tag-turism"],"acf":[],"yoast_head":"\n