{"id":300356,"date":"2025-07-02T05:50:04","date_gmt":"2025-07-02T03:50:04","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=300356"},"modified":"2025-07-02T05:50:06","modified_gmt":"2025-07-02T03:50:06","slug":"first-camp-establishes-itself-in-germany","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/first-camp-etablerar-sig-i-tyskland\/","title":{"rendered":"First Camp establishes itself in Germany"},"content":{"rendered":"<p class=\"wp-block-paragraph\">First Camp, the largest camping chain in the Nordic region, is taking the next major strategic step and is now establishing itself in Germany through the acquisition of the campsite&nbsp;<em>Via Claudia<\/em>&nbsp;in Bavaria. This means that First Camp is now operating in five countries \u2013 following the additions to Denmark (2019), Norway (2022) and Finland (2025). The chain has grown from 24 destinations in 2018 to now 75 destinations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201dGermany is Europe\u2019s largest camping market and around 50 percent larger than all of Scandinavia. We see significant potential to contribute to a more professional and consolidated structure in Germany \u2013 just as we have done in the Nordics in recent years,\u201d<\/em>&nbsp;says Johan S\u00f6\u00f6r, CEO of First Camp.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Clear market demand and strong starting point<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">First Camp already has a strong relationship with the German market \u2013 German guests currently account for around 15 percent of all overnight stays at the chain&#039;s destinations in Denmark, Sweden and Norway.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201dWith the acquisition of Via Claudia, we gain a strong position in southern Germany, close to the Alps and the popular hiking trails along the Lech River and the Via Claudia Augusta. We approach this with the utmost humility \u2013 and our first priority is to maintain the high quality and guest experience,\u201d<\/em>&nbsp;Johan S\u00f6\u00f6r continues.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The current destination manager and owner, Felicitas Weber, will continue to operate the facility during an extended transition period, and no changes to the guest experience are planned.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>First step in a larger venture<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201dVia Claudia is a natural first step in Germany, but our ambitions do not stop there. We are actively exploring new opportunities in the German market and are open to different ownership and collaboration models \u2013 both in Germany and other European markets. We have also recently completed a successful financing with a bond loan that opens up even more opportunities,\u201d<\/em>&nbsp;concludes Johan S\u00f6\u00f6r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Via Claudia&#039;s turnover in 2024 is approximately EUR 3.6 million. The campsite will be owned by First Camp Group AB&#039;s sister company FC Husky HoldCo and the ownership is therefore outside the bond structure of First Camp Group AB. The acquisition is financed through FC Husky HoldCo&#039;s cash and cash equivalents and existing credit facilities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to the press release.<\/p>","protected":false},"excerpt":{"rendered":"<p>First Camp, Nordens st\u00f6rsta campingkedja, tar n\u00e4sta stora strategiska steg och etablerar sig nu i Tyskland genom f\u00f6rv\u00e4rvet av campingplatsen&nbsp;Via Claudia&nbsp;i Bayern. D\u00e4rmed \u00e4r First Camp verksam i fem l\u00e4nder \u2013 efter intr\u00e4den i Danmark (2019), Norge (2022) och Finland (2025).&nbsp;Kedjan har g\u00e5tt fr\u00e5n 24 destinationer 2018 till nu 75 destinationer. \u201dTyskland \u00e4r Europas st\u00f6rsta [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":300357,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[557,761,193,490],"class_list":["post-300356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turism","tag-camping","tag-first-camp","tag-tag-turism","tag-tyskland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>First Camp etablerar sig i Tyskland &#8211; Travel Report<\/title>\n<meta name=\"description\" content=\"First Camp etablerar sig i 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