{"id":301067,"date":"2025-09-09T08:20:29","date_gmt":"2025-09-09T06:20:29","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=301067"},"modified":"2025-09-09T08:20:30","modified_gmt":"2025-09-09T06:20:30","slug":"andreas-cederlund-becomes-head-of-promotion-and-pr-at-swedish-lapland-visitors-board","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/andreas-cederlund-blir-head-of-promotion-pr-pa-swedish-lapland-visitors-board\/","title":{"rendered":"Andreas Cederlund becomes Head of Promotion &amp; PR at Swedish Lapland Visitors Board"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Andreas Cederlund joins as a key player in the team and will have an important role in positioning Sweden's Arctic destinations globally. Andreas most recently comes from the consultancy sector where he has worked with communication and marketing for, among others, Fj\u00e4llr\u00e4ven and the culture festival Kiruna Kultura.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 We are very happy to welcome Andreas to our fantastic team. The tourism industry in Norrbotten has undergone a phenomenal development journey over the past 10 years. Its international position is strengthened every day and creates context for the county's tourism businesses. Andreas will play an important role in continuing to increase the desire to travel to Sweden's Arctic destinations, says Annika Fredriksson, CEO of Swedish Lapland Visitors Board.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the role of Head of Promotion &amp; PR, Andreas will work with the positioning and development of the destination brand through tactical marketing initiatives and active PR efforts. The goal is to engage and activate potential guests. With hundreds of press visits in recent years, Sweden's Arctic destination is coveted and has high news value among travel media worldwide \u2013 here Andreas has an important role in collaborating with international media players.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Back where it all began<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Andreas, who was born and raised in Kiruna, moved away to study but then returned to work in marketing and communications at Bj\u00f6rkliden Fj\u00e4llby. Love later took him to Stockholm, but he has often returned to his home region, both privately and for work. During his 13 years as Head of Global Brand Experiences at Fj\u00e4llr\u00e4ven, he was instrumental in taking the hiking event Fj\u00e4llr\u00e4ven Classic abroad. Now he brings his experiences from the outdoor industry into his new role.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 The Swedish Lapland Visitors Board has been on my radar for many years and when this opportunity arose, it felt absolutely right. The region is very close to my heart; it feels like coming home, both professionally, mentally and physically. To inspire people to travel here and experience the people and the place is a privilege, says Andreas, continuing:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is well-established that those who spend time in nature will make more conscious choices to preserve it, and if we can contribute to that, I'll be happy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uncertain global factors and increased interest in Arctic Sweden as a travel destination, where travel habits, patterns, and behaviours are changing rapidly, mean that marketing and communication efforts must constantly evolve.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Andreas' experience will be a great asset to our continued development and our pursuit of being the Arctic's most responsible destination, says Annika Fredriksson.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to the press release.<\/p>","protected":false},"excerpt":{"rendered":"<p>Andreas Cederlund kliver in som en nyckelspelare i teamet och kommer att ha en viktig roll i att positionera Sveriges arktiska resm\u00e5l i v\u00e4rlden. Andreas kommer n\u00e4rmast fr\u00e5n konsultsidan d\u00e4r han arbetat med kommunikation och marknadsf\u00f6ring f\u00f6r bland annat Fj\u00e4llr\u00e4ven och kulturfestivalen Kiruna Kultura. \u2013 Vi \u00e4r j\u00e4tteglada att v\u00e4lkomna Andreas till v\u00e5rt fantastiska team. [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":301068,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4094],"tags":[6219,2774,155],"class_list":["post-301067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ny-pa-jobbet","tag-andreas-cederlund","tag-swedish-lapland-visitors-board","tag-turism"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Andreas Cederlund blir Head of Promotion &amp; PR p\u00e5 Swedish Lapland Visitors Board &#8211; Travel Report<\/title>\n<meta name=\"description\" content=\"Andreas Cederlund blir Head of Promotion &amp; PR p\u00e5 Swedish Lapland Visitors Board \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travelreport.se\/en\/andreas-cederlund-becomes-head-of-promotion-and-pr-at-swedish-lapland-visitors-board\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Andreas Cederlund blir Head of Promotion &amp; 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