{"id":301709,"date":"2025-11-03T14:10:03","date_gmt":"2025-11-03T13:10:03","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=301709"},"modified":"2025-11-03T14:10:04","modified_gmt":"2025-11-03T13:10:04","slug":"sembo-launches-new-communication-concept","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/sembo-lanserar-nytt-kommunikationskoncept\/","title":{"rendered":"Sembo launches new communication concept"},"content":{"rendered":"<h3 class=\"wp-block-heading\"><strong>Sembo takes a clear step away from the traditional way of booking travel<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With a focus on simplicity, flexibility and always at the best price, Sembo wants to show that it is possible to travel smarter \u2013 without ready-made packages, hassle or compromises.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013\u00a0<em>\u201dSembo is not like other travel agencies. We are flexible, simple and always at the best price. With us you never have to choose between freedom and flexibility \u2013 you get both. We offer something that no other travel agency does, and we are very proud of that,\u201d<\/em>\u00a0says Emmie Olsson, Brand Manager at Sembo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The journey should follow you \u2013 not the other way around<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Behind the new communication concept is a clear idea: The journey should follow you \u2013 not the other way around.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#039;s why Sembo has developed a solution that allows travelers to combine destinations, transportation and accommodations exactly as they want \u2013 all in one booking. No ready-made packages, no hidden costs, no unnecessary restrictions. Just the freedom to travel your own way \u2013 simple, flexible and always at the best price.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013&nbsp;<em>\u201dWe don&#039;t want to sound or be like everyone else, because we know we offer our customers something completely unique on the market. Others call it impossible. We call it freedom.\u201d<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u201dMaking a Sembo\u201d \u2013 a new way to travel<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A central part of the new concept is the expression \u201dDoing a Sembo\u201d, which will become synonymous with smart and flexible holiday booking. Doing a Sembo is about getting more value from your holiday, booking everything in one place \u2013 and sometimes doing something completely unexpected. Like combining the pulse of the big city with beach life, or booking a combination trip with an unlimited number of destinations. With Sembo, anything is possible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013&nbsp;<em>\u201dDoing a Sembo is about the feeling of control and freedom. You\u2019re not just planning a trip \u2013 you\u2019re creating your own experience,\u201d<\/em><strong><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A confident challenger in the travel industry<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The new communication concept encompasses both tonality and visual identity and will strengthen Sembo&#039;s position as an innovative, courageous and confident travel agency - where user experience, flexibility and value for money are always at the center.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The concept will be launched internally during the autumn and then rolled out across all channels \u2013 from web and social media to PR and campaigns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>From car travel to complete freedom \u2013 the next step for Sembo<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sembo has long been the best in Scandinavia for car travel, and that tradition lives on.<br>But today Sembo is so much more. With a global range of airlines, ferries, accommodation and transfer solutions, we make it easier than ever to create the trip exactly how you want it \u2013 your way, at your pace.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From being Scandinavia&#039;s leading travel agency for car travel, Sembo has grown into a global player that gives travelers the freedom to travel smarter, easier and always at the best price.<\/p>","protected":false},"excerpt":{"rendered":"<p>Sembo tar ett tydligt steg bort fr\u00e5n det traditionella s\u00e4ttet att boka resor Med fokus p\u00e5 enkelt, flexibelt och alltid till b\u00e4sta pris. vill Sembo visa att det g\u00e5r att resa smartare \u2013 utan f\u00e4rdiga paket, kr\u00e5ngel eller kompromisser. \u2013\u00a0&#8221;Sembo \u00e4r inte som andra resebyr\u00e5er. Vi \u00e4r flexibla, enkla och alltid till b\u00e4sta pris. Hos [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":301710,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[324,6450,6449,535,155,2740],"class_list":["post-301709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turism","tag-tag-hotell","tag-resor-konsumentfragor","tag-resor-turistnaring","tag-sembo","tag-turism","tag-varumarke"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sembo lanserar nytt kommunikationskoncept &#8211; Travel Report<\/title>\n<meta name=\"description\" content=\"Sembo lanserar nytt kommunikationskoncept \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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