{"id":301709,"date":"2025-11-03T14:10:03","date_gmt":"2025-11-03T13:10:03","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=301709"},"modified":"2025-11-03T14:10:04","modified_gmt":"2025-11-03T13:10:04","slug":"sembo-lanserar-nytt-kommunikationskoncept","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/sembo-lanserar-nytt-kommunikationskoncept\/","title":{"rendered":"Sembo lanserar nytt kommunikationskoncept"},"content":{"rendered":"<h3 class=\"wp-block-heading\"><strong>Sembo tar ett tydligt steg bort fr\u00e5n det traditionella s\u00e4ttet att boka resor<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Med fokus p\u00e5 enkelt, flexibelt och alltid till b\u00e4sta pris. vill Sembo visa att det g\u00e5r att resa smartare \u2013 utan f\u00e4rdiga paket, kr\u00e5ngel eller kompromisser.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013\u00a0<em>&#8221;Sembo \u00e4r inte som andra resebyr\u00e5er. Vi \u00e4r flexibla, enkla och alltid till b\u00e4sta pris. Hos oss beh\u00f6ver du aldrig v\u00e4lja mellan frihet och smidighet \u2013 du f\u00e5r b\u00e5da. Vi erbjuder n\u00e5got som ingen annan resebyr\u00e5 g\u00f6r, och det \u00e4r vi v\u00e4ldigt stolta \u00f6ver,&#8221;<\/em>\u00a0s\u00e4ger\u00a0Emmie Olsson, Brand Manager p\u00e5 Sembo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Resan ska f\u00f6lja dig \u2013 inte tv\u00e4rtom<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bakom det nya kommunikationskonceptet finns en tydlig id\u00e9: Resan ska f\u00f6lja dig \u2013 inte tv\u00e4rtom.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e4rf\u00f6r har Sembo utvecklat en l\u00f6sning som l\u00e5ter resen\u00e4ren kombinera destinationer, transporter och boenden precis som man vill \u2013\u00a0allt i en och samma bokning.\u00a0Inga f\u00e4rdiga paket, inga dolda kostnader, inga on\u00f6diga begr\u00e4nsningar. Bara friheten att resa p\u00e5 sitt eget s\u00e4tt \u2013 enkelt, flexibelt och\u00a0alltid till b\u00e4sta pris.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013&nbsp;<em>&#8221;Vi vill inte l\u00e5ta eller vara som alla andra, f\u00f6r vi vet att vi erbjuder v\u00e5ra kunder n\u00e5got helt unikt p\u00e5 marknaden. Andra kallar det om\u00f6jligt. Vi kallar det frihet.&#8221;<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u201dAtt g\u00f6ra en Sembo\u201d \u2013 ett nytt s\u00e4tt att resa<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En central del av det nya konceptet \u00e4r uttrycket\u00a0\u201dAtt g\u00f6ra en Sembo\u201d\u00a0, som ska bli synonymt med smart och flexibel semesterbokning. Att g\u00f6ra en Sembo handlar om att f\u00e5 mer v\u00e4rde av semestern, att boka allt p\u00e5 samma st\u00e4lle \u2013 och ibland g\u00f6ra n\u00e5got helt ov\u00e4ntat. Som att kombinera storstadspuls med strandliv , eller boka en kombinationsresa med obegr\u00e4nsat antal destinationer. Med Sembo \u00e4r allt m\u00f6jligt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013&nbsp;<em>&#8221;Att g\u00f6ra en Sembo handlar om k\u00e4nslan av kontroll och frihet. Du planerar inte bara en resa \u2013 du skapar din egen upplevelse,&#8221;<\/em><strong><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>En sj\u00e4lvs\u00e4ker utmanare i resebranschen<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Det nya kommunikationskonceptet omfattar b\u00e5de tonalitet och visuell identitet och ska st\u00e4rka Sembos position som en nyt\u00e4nkande, modig och sj\u00e4lvs\u00e4ker resebyr\u00e5 \u2013 d\u00e4r anv\u00e4ndarupplevelse, flexibilitet och prisv\u00e4rde alltid st\u00e5r i centrum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Konceptet lanseras internt under h\u00f6sten och rullas d\u00e4refter ut i alla kanaler \u2013 fr\u00e5n webb och sociala medier till PR och kampanjer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Fr\u00e5n bilresor till full frihet \u2013 n\u00e4sta steg f\u00f6r Sembo<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sembo har l\u00e4nge varit\u00a0b\u00e4st i Skandinavien p\u00e5 bilresor\u00a0, och den traditionen lever vidare.<br>Men idag \u00e4r Sembo s\u00e5 mycket mer. Med\u00a0ett globalt utbud av flygbolag, f\u00e4rjor, boenden och transferl\u00f6sningar\u00a0g\u00f6r vi det enklare \u00e4n n\u00e5gonsin att skapa resan precis som du vill ha den \u2013 p\u00e5 ditt s\u00e4tt, i din takt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fr\u00e5n att vara Skandinaviens ledande resebyr\u00e5 f\u00f6r bilresor har Sembo vuxit till en global akt\u00f6r som ger resen\u00e4rers frihet att resa smartare, enklare och alltid till b\u00e4sta pris.<\/p>","protected":false},"excerpt":{"rendered":"<p>Sembo tar ett tydligt steg bort fr\u00e5n det traditionella s\u00e4ttet att boka resor Med fokus p\u00e5 enkelt, flexibelt och alltid till b\u00e4sta pris. vill Sembo visa att det g\u00e5r att resa smartare \u2013 utan f\u00e4rdiga paket, kr\u00e5ngel eller kompromisser. \u2013\u00a0&#8221;Sembo \u00e4r inte som andra resebyr\u00e5er. Vi \u00e4r flexibla, enkla och alltid till b\u00e4sta pris. Hos [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":301710,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[324,6450,6449,535,155,2740],"class_list":["post-301709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turism","tag-tag-hotell","tag-resor-konsumentfragor","tag-resor-turistnaring","tag-sembo","tag-turism","tag-varumarke"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sembo lanserar nytt kommunikationskoncept &#8211; Travel Report<\/title>\n<meta name=\"description\" content=\"Sembo lanserar nytt kommunikationskoncept \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travelreport.se\/en\/sembo-lanserar-nytt-kommunikationskoncept\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sembo lanserar nytt kommunikationskoncept &#8211; 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