{"id":302143,"date":"2025-12-20T09:23:58","date_gmt":"2025-12-20T08:23:58","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=302143"},"modified":"2025-12-20T09:26:10","modified_gmt":"2025-12-20T08:26:10","slug":"hottest-right-now-midsummer","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/hetast-just-nu-midsommar\/","title":{"rendered":"Hottest right now: Midsummer"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Right now, just before Christmas, tourists around the world are looking for information about Swedish winter experiences - and about Swedish Midsummer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The company Visit Sweden, which markets Sweden as a tourist destination to attract visitors to Sweden, has listed which pages on its global site visitsweden.com currently have the most visitors \u2013 which information is of most interest.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Among winter activities, Christmas celebrations and meal experiences, one site stands out a little bit just before Christmas:&nbsp;<strong><em>Celebrate Midsummer in Sweden 2026.<\/em><\/strong><strong><\/strong><a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/email.cisionone.cision.com\/c\/eJxMy82O3CAMAOCngRsj7JBADhz2ktdYeW1HQU0mU2B-2qevpqrUvX7SJxkTB281Q5wmCDBHsFvGyEjRi9IUkCSGRMDAkIQYcZ1tydMcxsH7IHENwydgQuaEM4RR2ATfiuiP8tMdVHatzTHznL54ZZd-T6_X5e12z1vvt2aGD4OLweVRWuntqaLXC5-HweW5UXf9dHIaXPi-93tVt5XWz_rL0VUc1W5weZ_SNtcrSenlvDaDy1Gk3Y9D63_-rgYXe6gUclV3paauSP4Ln__ADB_oBxijrflWtTUTfK_00L3q7az90tS2XlWPd_VRZwriHWtaXVh1dF8EwaUJVxgAYGa2j4x_AgAA___XJHhS\">https:\/\/visitsweden.com\/what-to-do\/culture-history-and-art\/swedish-traditions\/midsummer-tradition\/midsummer\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In total, Visit Sweden&#039;s global site is visited by nearly six million unique visitors per year, generating nearly ten million page views.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The fact that Midsummer is on the top list of trending information on Visit Sweden&#039;s global site may surprise some, but it is completely in line with how people plan upcoming holidays.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Planning for summer trips has already begun and it seems that many want to take the opportunity to experience one of Sweden&#039;s most famous holidays.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Knowing that travelers interested in Sweden are currently looking for information for the upcoming summer is good for Swedish companies, who can then strengthen this communication to their target groups, says Susanne Andersson, CEO of Visit Sweden.<br>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Through our own target group analyses of people interested in Sweden, we have a good grasp of what is desired and in demand, which we also freely share with anyone who wishes, Susanne continues.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Visit Sweden does not work with place or destination development. Only with marketing and target group awareness. The company consciously works to market periods and places outside of peak seasons and off the beaten track, to increase tourists&#039; awareness of all that Sweden has to offer, all year round.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pages on Visit Sweden&#039;s global site with the largest increase in the number of views in the last month:<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Public holidays in Sweden<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/visitsweden.com\/about-sweden\/public-holidays\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Top Swedish Christmas markets in 2025<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/visitsweden.com\/what-to-do\/culture-history-and-art\/swedish-traditions\/christmas\/christmas-markets-sweden\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. How to celebrate Christmas in Sweden<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/visitsweden.com\/what-to-do\/culture-history-and-art\/swedish-traditions\/christmas\/swedish-christmas-best-holiday-season\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. Winter in Sweden 2025<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/visitsweden.com\/about-sweden\/winter\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5. Swedish Christmas food \u2013 get a taste of the traditional treats<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/visitsweden.com\/what-to-do\/culture-history-and-art\/swedish-traditions\/christmas\/gingerbread-house-and-magic-swedish-christmas\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>6. Celebrate Midsummer in Sweden 2026<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/visitsweden.com\/what-to-do\/culture-history-and-art\/swedish-traditions\/midsummer-tradition\/midsummer\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pages with the most visitors in the last two months:<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Coffee like a Swede \u2013 what Swedish coffee is and 5 classic treats to try<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/visitsweden.com\/what-to-do\/food-drink\/swedish-kitchen\/all-about-swedish-fika\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. When and where to see the Northern Lights in Sweden<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/visitsweden.com\/where-to-go\/northern-sweden\/swedish-lapland\/abisko-and-northern-lights\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. The Swedish Prescription<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/visitsweden.com\/the-swedish-prescription\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. Top Swedish Christmas markets in 2025<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/visitsweden.com\/what-to-do\/culture-history-and-art\/swedish-traditions\/christmas\/christmas-markets-sweden\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5. Music events in Sweden 2026<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/visitsweden.com\/what-to-do\/culture-history-and-art\/culture\/music\/music-events-in-sweden\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">6.&nbsp;<strong>Things&nbsp;<\/strong>Things to do in Gothenburg<\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/visitsweden.com\/where-to-go\/southern-sweden\/goteborg\/things-do-gothenburg\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>7. Malm\u00f6 \u2013 a city of contrasts<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/visitsweden.com\/where-to-go\/southern-sweden\/malmo\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>8. Getting around the Stockholm archipelago<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/visitsweden.com\/about-sweden\/getting-around-stockholms-archipelago\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>9. Stockholm, the capital of Sweden \u2013 an urban city close to nature<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/visitsweden.com\/where-to-go\/middle-sweden\/stockholm\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>10. Public transport in Sweden \u2013 buses, trams, ferries &amp; more<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/visitsweden.com\/about-sweden\/public-transportation\n<\/div><\/figure>","protected":false},"excerpt":{"rendered":"<p>Just nu, s\u00e5 h\u00e4r strax innan jul, letar turister runt om i v\u00e4rlden efter information om svenska vinterupplevelser- och om svensk midsommar. F\u00f6retaget Visit Sweden som marknadsf\u00f6r Sverige som turistresm\u00e5l f\u00f6r att attrahera bes\u00f6kare till Sverige, har listat vilka sidor p\u00e5 sin globala sajt visitsweden.com som just nu har flest bes\u00f6kare \u2013 vilken information som [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":302144,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[2152,117,417,1400,155,543],"class_list":["post-302143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turism","tag-midsommar","tag-resa","tag-sverige","tag-travel","tag-turism","tag-visit-sweden"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hetast just nu: Midsommar &#8211; Travel Report<\/title>\n<meta name=\"description\" content=\"Hetast just nu: Midsommar \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travelreport.se\/en\/hottest-right-now-midsummer\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hetast just nu: Midsommar &#8211; Travel Report\" \/>\n<meta property=\"og:description\" content=\"Hetast just nu: Midsommar \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.travelreport.se\/en\/hottest-right-now-midsummer\/\" \/>\n<meta property=\"og:site_name\" content=\"Travel Report\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inrikes\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-20T08:23:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-20T08:26:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/travelreport.fi\/wp-content\/uploads\/2025\/12\/DSC06928-e1766218984219.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1300\" \/>\n\t<meta property=\"og:image:height\" content=\"866\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redaktion\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redaktion\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/travelreport.fi\\\/kuumin-juuri-nyt-juhannus\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/travelreport.fi\\\/kuumin-juuri-nyt-juhannus\\\/\"},\"author\":{\"name\":\"Redaktion\",\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#\\\/schema\\\/person\\\/6dae45163e775712127e85c446984260\"},\"headline\":\"Hetast just nu: Midsommar\",\"datePublished\":\"2025-12-20T08:23:58+00:00\",\"dateModified\":\"2025-12-20T08:26:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/travelreport.fi\\\/kuumin-juuri-nyt-juhannus\\\/\"},\"wordCount\":563,\"publisher\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/travelreport.fi\\\/kuumin-juuri-nyt-juhannus\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.travelreport.se\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/DSC06928-e1766218984219.jpg\",\"keywords\":[\"midsommar\",\"resa\",\"Sverige\",\"travel\",\"turism\",\"Visit Sweden\"],\"articleSection\":[\"Turism\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/travelreport.fi\\\/kuumin-juuri-nyt-juhannus\\\/\",\"url\":\"https:\\\/\\\/travelreport.fi\\\/kuumin-juuri-nyt-juhannus\\\/\",\"name\":\"Hetast just nu: Midsommar &#8211; Travel Report\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/travelreport.fi\\\/kuumin-juuri-nyt-juhannus\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/travelreport.fi\\\/kuumin-juuri-nyt-juhannus\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.travelreport.se\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/DSC06928-e1766218984219.jpg\",\"datePublished\":\"2025-12-20T08:23:58+00:00\",\"dateModified\":\"2025-12-20T08:26:10+00:00\",\"description\":\"Hetast just nu: Midsommar \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/travelreport.fi\\\/kuumin-juuri-nyt-juhannus\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/travelreport.fi\\\/kuumin-juuri-nyt-juhannus\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/travelreport.fi\\\/kuumin-juuri-nyt-juhannus\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.travelreport.se\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/DSC06928-e1766218984219.jpg\",\"contentUrl\":\"https:\\\/\\\/www.travelreport.se\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/DSC06928-e1766218984219.jpg\",\"width\":1300,\"height\":866,\"caption\":\"FOTO: Visit Swedens Content Bank\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/travelreport.fi\\\/kuumin-juuri-nyt-juhannus\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Turism\",\"item\":\"https:\\\/\\\/travelreport.fi\\\/kategoria\\\/matkailu\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hetast just nu: Midsommar\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#website\",\"url\":\"https:\\\/\\\/www.travelreport.se\\\/\",\"name\":\"Travel Report\",\"description\":\"Senaste nyheterna inom Resebranschen\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.travelreport.se\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#organization\",\"name\":\"Travel Report\",\"url\":\"https:\\\/\\\/www.travelreport.se\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.travelreport.se\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/TravelReport-seo.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.travelreport.se\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/TravelReport-seo.jpeg\",\"width\":1200,\"height\":676,\"caption\":\"Travel Report\"},\"image\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/inrikes\",\"https:\\\/\\\/www.instagram.com\\\/inrikes_magasin\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#\\\/schema\\\/person\\\/6dae45163e775712127e85c446984260\",\"name\":\"Redaktion\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hottest right now: Midsummer \u2013 Travel Report","description":"Hottest right now: Midsummer \u2013 Read the latest news from the travel industry at Travel Report.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.travelreport.se\/en\/hottest-right-now-midsummer\/","og_locale":"en_GB","og_type":"article","og_title":"Hetast just nu: Midsommar &#8211; Travel Report","og_description":"Hetast just nu: Midsommar \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.","og_url":"https:\/\/www.travelreport.se\/en\/hottest-right-now-midsummer\/","og_site_name":"Travel Report","article_publisher":"https:\/\/www.facebook.com\/inrikes","article_published_time":"2025-12-20T08:23:58+00:00","article_modified_time":"2025-12-20T08:26:10+00:00","og_image":[{"width":1300,"height":866,"url":"https:\/\/travelreport.fi\/wp-content\/uploads\/2025\/12\/DSC06928-e1766218984219.jpg","type":"image\/jpeg"}],"author":"Redaktion","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Redaktion","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/travelreport.fi\/kuumin-juuri-nyt-juhannus\/#article","isPartOf":{"@id":"https:\/\/travelreport.fi\/kuumin-juuri-nyt-juhannus\/"},"author":{"name":"Redaktion","@id":"https:\/\/www.travelreport.se\/#\/schema\/person\/6dae45163e775712127e85c446984260"},"headline":"Hetast just nu: Midsommar","datePublished":"2025-12-20T08:23:58+00:00","dateModified":"2025-12-20T08:26:10+00:00","mainEntityOfPage":{"@id":"https:\/\/travelreport.fi\/kuumin-juuri-nyt-juhannus\/"},"wordCount":563,"publisher":{"@id":"https:\/\/www.travelreport.se\/#organization"},"image":{"@id":"https:\/\/travelreport.fi\/kuumin-juuri-nyt-juhannus\/#primaryimage"},"thumbnailUrl":"https:\/\/www.travelreport.se\/wp-content\/uploads\/2025\/12\/DSC06928-e1766218984219.jpg","keywords":["midsommar","resa","Sverige","travel","turism","Visit Sweden"],"articleSection":["Turism"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/travelreport.fi\/kuumin-juuri-nyt-juhannus\/","url":"https:\/\/travelreport.fi\/kuumin-juuri-nyt-juhannus\/","name":"Hottest right now: Midsummer \u2013 Travel Report","isPartOf":{"@id":"https:\/\/www.travelreport.se\/#website"},"primaryImageOfPage":{"@id":"https:\/\/travelreport.fi\/kuumin-juuri-nyt-juhannus\/#primaryimage"},"image":{"@id":"https:\/\/travelreport.fi\/kuumin-juuri-nyt-juhannus\/#primaryimage"},"thumbnailUrl":"https:\/\/www.travelreport.se\/wp-content\/uploads\/2025\/12\/DSC06928-e1766218984219.jpg","datePublished":"2025-12-20T08:23:58+00:00","dateModified":"2025-12-20T08:26:10+00:00","description":"Hottest right now: Midsummer \u2013 Read the latest news from the travel industry at Travel Report.","breadcrumb":{"@id":"https:\/\/travelreport.fi\/kuumin-juuri-nyt-juhannus\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/travelreport.fi\/kuumin-juuri-nyt-juhannus\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/travelreport.fi\/kuumin-juuri-nyt-juhannus\/#primaryimage","url":"https:\/\/www.travelreport.se\/wp-content\/uploads\/2025\/12\/DSC06928-e1766218984219.jpg","contentUrl":"https:\/\/www.travelreport.se\/wp-content\/uploads\/2025\/12\/DSC06928-e1766218984219.jpg","width":1300,"height":866,"caption":"FOTO: Visit Swedens Content Bank"},{"@type":"BreadcrumbList","@id":"https:\/\/travelreport.fi\/kuumin-juuri-nyt-juhannus\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Turism","item":"https:\/\/travelreport.fi\/kategoria\/matkailu\/"},{"@type":"ListItem","position":2,"name":"Hetast just nu: Midsommar"}]},{"@type":"WebSite","@id":"https:\/\/www.travelreport.se\/#website","url":"https:\/\/www.travelreport.se\/","name":"Travel Report","description":"Latest travel industry news","publisher":{"@id":"https:\/\/www.travelreport.se\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.travelreport.se\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.travelreport.se\/#organization","name":"Travel Report","url":"https:\/\/www.travelreport.se\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.travelreport.se\/#\/schema\/logo\/image\/","url":"https:\/\/www.travelreport.se\/wp-content\/uploads\/2024\/01\/TravelReport-seo.jpeg","contentUrl":"https:\/\/www.travelreport.se\/wp-content\/uploads\/2024\/01\/TravelReport-seo.jpeg","width":1200,"height":676,"caption":"Travel Report"},"image":{"@id":"https:\/\/www.travelreport.se\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/inrikes","https:\/\/www.instagram.com\/inrikes_magasin\/"]},{"@type":"Person","@id":"https:\/\/www.travelreport.se\/#\/schema\/person\/6dae45163e775712127e85c446984260","name":"Editorial department"}]}},"views":601,"_links":{"self":[{"href":"https:\/\/www.travelreport.se\/en\/wp-json\/wp\/v2\/posts\/302143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travelreport.se\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travelreport.se\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.travelreport.se\/en\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travelreport.se\/en\/wp-json\/wp\/v2\/comments?post=302143"}],"version-history":[{"count":1,"href":"https:\/\/www.travelreport.se\/en\/wp-json\/wp\/v2\/posts\/302143\/revisions"}],"predecessor-version":[{"id":302145,"href":"https:\/\/www.travelreport.se\/en\/wp-json\/wp\/v2\/posts\/302143\/revisions\/302145"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.travelreport.se\/en\/wp-json\/wp\/v2\/media\/302144"}],"wp:attachment":[{"href":"https:\/\/www.travelreport.se\/en\/wp-json\/wp\/v2\/media?parent=302143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travelreport.se\/en\/wp-json\/wp\/v2\/categories?post=302143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travelreport.se\/en\/wp-json\/wp\/v2\/tags?post=302143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}