Th\u00e9r\u00e8se Lorenius has been appointed as Business Director for VR's long-distance train operations in Sweden. Th\u00e9r\u00e8se will take up the role on 12 January 2026.<\/p>\n\n\n\n
As an innovative pioneer in the Swedish train market, VR Snabbt\u00e5g aims for commercial growth through excellent customer service. Th\u00e9r\u00e8se has a solid background in leading positions within the travel industry at SAS and in consumer operations at Procter & Gamble. She has extensive experience in leading customer experience initiatives and in the development of customer offerings and loyalty programmes.<\/p>\n\n\n\n
\u201dAs an experienced leader and team builder, I believe Th\u00e9r\u00e8se will be a very good fit for the VR High-Speed Train team and VR's values. Her background in the travel industry and her achievements in customer service development will contribute to VR High-Speed Train further strengthening its customer-friendly position in the market. A warm welcome on our shared journey and to VR, Th\u00e9r\u00e8se!\u201d, says Antti Tapionlinna, Acting SVP, VR Long-distance Traffic.<\/p>\n\n\n\n
\u201dI am honoured and delighted to join the team and look forward to the journey ahead. Together with all talented colleagues, I look forward to contributing to the future of VR,\u201d says Th\u00e9r\u00e8se Lorenius.<\/p>\n\n\n\n
Th\u00e9r\u00e8se's position is Business Director, VR Commuter Trains. Previously, the head of VR Commuter Trains held the title of CEO, but the position has now been adapted to VR's practice. This change of title does not affect the company's statutory and regulatory obligations or responsibilities.<\/p>\n\n\n\n
Erik Wennerholm will continue in his acting role until the end of January and will support Th\u00e9r\u00e8se with her onboarding.<\/p>","protected":false},"excerpt":{"rendered":"
Th\u00e9r\u00e8se Lorenius har utsetts till Business Director f\u00f6r VR:s fj\u00e4rrt\u00e5gsverksamhet i Sverige. Th\u00e9r\u00e8se tilltr\u00e4der rollen den 12 januari 2026. Som en innovativ f\u00f6reg\u00e5ngare p\u00e5 den svenska t\u00e5gmarknaden siktar VR Snabbt\u00e5g p\u00e5 kommersiell tillv\u00e4xt genom utm\u00e4rkt kundservice. Th\u00e9r\u00e8se har en gedigen bakgrund i ledande befattningar inom resebranschen p\u00e5 SAS samt inom konsumentverksamhet p\u00e5 Procter & Gamble. […]<\/p>\n","protected":false},"author":25,"featured_media":302319,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4094,4084],"tags":[4219,1721,6688,4636,4091],"class_list":["post-302318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ny-pa-jobbet","category-tag-bransch","tag-kommunikation-tag","tag-snabbtag","tag-spartrafik-rekrytering","tag-turism-resor-infrastruktur","tag-vr"],"acf":[],"yoast_head":"\n