{"id":302355,"date":"2026-01-16T10:51:50","date_gmt":"2026-01-16T09:51:50","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=302355"},"modified":"2026-01-19T06:42:58","modified_gmt":"2026-01-19T05:42:58","slug":"visit-sweden-vill-locka-turister-med-klassisk-svensk-tristess","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/visit-sweden-vill-locka-turister-med-klassisk-svensk-tristess\/","title":{"rendered":"Visit Sweden vill locka turister med klassisk, svensk tristess"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Visit Sweden forts\u00e4tter att marknadsf\u00f6ra Sverige som turistland med humor. Nu vill Visit Sweden locka hit turister med klassisk, svensk l\u00e5ngtr\u00e5kighet \u2013 som ren lyx.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I Sveriges vinterm\u00f6rker, tystnad och gener\u00f6sa natur kan l\u00e5ngtr\u00e5kighet bli en efterl\u00e4ngtad paus. Lite \u201dtristess\u201d \u00e4r d\u00e4rf\u00f6r en bra utg\u00e5ngspunkt f\u00f6r \u00e5terh\u00e4mtning, ny kreativitet och balans i livet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Det n\u00e5gra kanske upplever som l\u00e5ngtr\u00e5kigt och trist, ser andra som lyx \u2013 och denna naturliga och l\u00e4ttillg\u00e4ngliga \u201dlyx\u201d har vi paketerat som en f\u00f6rdel med att uppleva Sverige som resm\u00e5l, s\u00e4ger Susanne Andersson som \u00e4r vd f\u00f6r Visit Sweden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marknadsf\u00f6ring av \u201dboredom\u201d l\u00e5ngtr\u00e5kighet som lyx, \u00e4r en forts\u00e4ttning p\u00e5 Visit Swedens senaste, globala marknadsf\u00f6ringskampanj \u201dThe Swedish Prescription\u201d, Sverige p\u00e5 recept f\u00f6r v\u00e4lm\u00e5ende.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Visit Sweden kommunicerar \u201dboredom \u201d via sina globala sajter, i sina sociala kanaler och har skickat ut pressmeddelanden i en rad l\u00e4nder om hur bes\u00f6kare kan ha \u201dtr\u00e5kigt\u201d p\u00e5 allra b\u00e4sta s\u00e4tt: \u201dDoing a little less might lead to your most meaningful experience of the year\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Flera medier har redan uppm\u00e4rksammat att Sverige \u00e4r en bra plats att ha lite \u201dl\u00e5ngtr\u00e5kigt\u201d p\u00e5. Bland annat amerikanska\u00a0Forbes\u00a0har uppm\u00e4rksammat detta fenomen flera g\u00e5nger:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sweden Wants To Become The World\u2019s Slow Travel Leader&nbsp;<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/email.cisionone.cision.com\/c\/eJwszLGu4yAQheGnwd1EMMZgFxS34TWuBs-goOA4ARS__iq723465-eA6271JMF4ty6L88ZO97AZR0ybM0s2M6d5E09Zdp9mNi5bmkpwmyO9bskulOTXzNquSaNftM1eWd0Ly6O84aBSpXVInvO68J5gTf3xvn19quE-xqur-UdhVBiv67rlsyXpt_08FMZehnSFkelT-FkeUhVG1OgURm0URmO_q0tYnnDRc3QYJyTZz0Ng3AWus1Xu0Ot5wWj0kQpViKUpjNMhXAiaVKEuUDj8hd__oOYfNLgaP7XwatK7svpfosnrbOPWZeqjiRzfqyARpRlhJZfAehbY8mwhYd4tpkUSy_QJ-CcAAP__AnF1iw\">https:\/\/www.forbes.com\/sites\/davidnikel\/2026\/01\/14\/sweden-wants-to-become-the-worlds-slow-travel-leader\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Och: Why Scandinavia Does Slow Travel So Well&nbsp;<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/email.cisionone.cision.com\/c\/eJwszM2upCAQQOGngR0Gil8XLO7G1-gUUqZJa9tNGc28_cSZuz3Jd2qGNDstKZsYkvchGiefOYwx1Ug-2YjBlhQtLSbEOo-zW8aiZcthDKjTWJzHQg9jtUtFQ_TaLVE4za3Sq33Vhm2lzqrEuiRf56JS4dd3uLtc8_M4Pizsj4BJwHRd17DsvRAP874JmLgdxAKmimer7_aiVcAEGryAyYCASZubPf8onvFd2xvPhqruxIrX_VJHx5NWxbu6aL2t3Kg2VJ1WQibVav4XHr9B2B8wkEyUPX86MQun_z86ffZ-DEySj0603ZQAEYsFlTAU5WIlNS7WqQLL7KB4KpXkmeFvAAAA__-KGXBe\">https:\/\/www.forbes.com\/sites\/davidnikel\/2025\/12\/01\/why-scandinavia-does-slow-travel-so-well\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The Independent:<\/strong>&nbsp;Why Sweden is hoping tourists will get bored when they visit&nbsp;<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/email.cisionone.cision.com\/c\/eJwszEuu4yAUhOHVwOxY-BgMHjC4E2_jCkxZQfErQMfbb6XT009_VfLsFq0kfG9HZ8xoey0f3jqnnZsGpV3fh4UdGMqMBsYZY0yS2Y_TGJSbojYh4rf_pFGxNUqvVmhVc8Izv2gPeUOpFG1anUlLJBfr89V9XG7-0dpVxfAjeBY83_fd5SPhwpFwtG45uz9PwXMr4Y1N8HzgrhSORCG98wLBc72RcFA8C9K5U93Om745RRxYc6sU2dnBjEP3aPsmd6QcqGBDqKCc_D_4_Q9i-OGeXW9l8VdBrUKr71_BdZbWVcjaCrB_puAQQhyYXBgjaZtA0zpoirwumqNBTJBvz38DAAD__8-Tcj8\">https:\/\/www.independent.co.uk\/travel\/news-and-advice\/sweden-boredom-slow-travel-benefits-b2873563.html<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nya Zeel\u00e4ndska Stuff:<\/strong>&nbsp;This country is really hoping tourists find it boring&nbsp;<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/email.cisionone.cision.com\/c\/eJwszUGO4yAQQNHTwK4sXJQBL1j0xtdogSk6KI7tAEmUOf0oM7190tdPHt1KSrIfrXHTZOxI8uLNiI6Q7EzWjQlJszVMWWte0-o0yuLNbIJyc6QpRP4etSIXFdpJUbaCVCuJr-UOt1A2rg2iTdlNaY3gYrveh4_LzV96P5vQXwIXgcvr9Rpaf-Q8rMew_xG49BqevAlctFGzIuVmgct6PPZe31A5bNsbLsdZ9h_ox6OW1hvksicoHeJRy_4jb5xKgMobh8ZQkv8H378g9BeO6EYrqz8rtyZI_Z9WPo_ah8ay9cp8-6SMIYSoEVwwEcgmhjlrgoh5JYwTx8Ty6fFvAAAA__9xu2xr\">https:\/\/www.stuff.co.nz\/travel\/360904089\/country-really-hoping-tourists-find-it-boring<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Visit Sweden forts\u00e4tter att marknadsf\u00f6ra Sverige som turistland med humor. Nu vill Visit Sweden locka hit turister med klassisk, svensk l\u00e5ngtr\u00e5kighet \u2013 som ren lyx. I Sveriges vinterm\u00f6rker, tystnad och gener\u00f6sa natur kan l\u00e5ngtr\u00e5kighet bli en efterl\u00e4ngtad paus. Lite \u201dtristess\u201d \u00e4r d\u00e4rf\u00f6r en bra utg\u00e5ngspunkt f\u00f6r \u00e5terh\u00e4mtning, ny kreativitet och balans i livet. &#8211;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Det n\u00e5gra [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":302356,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[117,417,1299,155,543],"class_list":["post-302355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turism","tag-resa","tag-sverige","tag-sweden-2","tag-turism","tag-visit-sweden"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Visit Sweden vill locka turister med klassisk, svensk tristess &#8211; Travel Report<\/title>\n<meta name=\"description\" content=\"Visit Sweden vill locka turister med klassisk, svensk tristess \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travelreport.se\/en\/visit-sweden-vill-locka-turister-med-klassisk-svensk-tristess\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visit Sweden vill locka turister med klassisk, svensk tristess &#8211; Travel Report\" \/>\n<meta property=\"og:description\" content=\"Visit Sweden vill locka turister med klassisk, svensk tristess \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.travelreport.se\/en\/visit-sweden-vill-locka-turister-med-klassisk-svensk-tristess\/\" \/>\n<meta property=\"og:site_name\" content=\"Travel Report\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inrikes\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-16T09:51:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-19T05:42:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2026\/01\/Visit-sweden.png\" \/>\n\t<meta property=\"og:image:width\" content=\"756\" \/>\n\t<meta property=\"og:image:height\" content=\"419\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Redaktion\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redaktion\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/visit-sweden-vill-locka-turister-med-klassisk-svensk-tristess\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/visit-sweden-vill-locka-turister-med-klassisk-svensk-tristess\\\/\"},\"author\":{\"name\":\"Redaktion\",\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#\\\/schema\\\/person\\\/6dae45163e775712127e85c446984260\"},\"headline\":\"Visit Sweden vill locka turister med klassisk, svensk tristess\",\"datePublished\":\"2026-01-16T09:51:50+00:00\",\"dateModified\":\"2026-01-19T05:42:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/visit-sweden-vill-locka-turister-med-klassisk-svensk-tristess\\\/\"},\"wordCount\":324,\"publisher\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/visit-sweden-vill-locka-turister-med-klassisk-svensk-tristess\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.travelreport.se\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Visit-sweden.png\",\"keywords\":[\"resa\",\"Sverige\",\"sweden\",\"turism\",\"Visit Sweden\"],\"articleSection\":[\"Turism\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/visit-sweden-vill-locka-turister-med-klassisk-svensk-tristess\\\/\",\"url\":\"https:\\\/\\\/www.travelreport.se\\\/visit-sweden-vill-locka-turister-med-klassisk-svensk-tristess\\\/\",\"name\":\"Visit Sweden vill locka turister med klassisk, svensk tristess &#8211; 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