{"id":302493,"date":"2026-02-02T08:51:21","date_gmt":"2026-02-02T07:51:21","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=302493"},"modified":"2026-02-03T06:02:15","modified_gmt":"2026-02-03T05:02:15","slug":"tourism-in-halland-reaches-record-levels","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/turismen-i-halland-nar-rekordnivaer\/","title":{"rendered":"Tourism in Halland reaches record levels"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Tourism in Halland continues to increase, and is doing so at record speed. According to preliminary figures from the Swedish Agency for Economic and Regional Growth, Halland is one of the regions that has increased the number of guest nights the most in all of Sweden in 2025. And, in accordance with the work of Visit Halland and the municipalities, it is above all the number of foreign guest nights that has increased.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 These are incredibly good numbers and it&#039;s great that Halland continues to grow! What&#039;s especially pleasing is that we&#039;re not only growing in the Swedish market, but that the increase is primarily due to more German, Danish and Norwegian guests finding their way here. And that they are also increasingly coming to Halland outside of the high season, says Jimmy Sandberg, operations manager at Visit Halland.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to the preliminary figures, Halland&#039;s increase is well above the national average in terms of both national and international guest nights, and all Halland municipalities have seen nice increases in foreign guests in particular. And even though more and more visitors have opened their eyes to Halland, the potential remains great.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 We have long been a holiday favorite in Sweden, but Halland is still an unknown gem for most people in Germany, Denmark and Norway. We also know that much of what is demanded for a good holiday experience is exactly what is available here in Halland. That is why we are working hard to increase awareness of Halland primarily in international markets and it is very gratifying to see that it is yielding such great results, says Jimmy Sandberg.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>New report shows continued potential for southern Sweden<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The new Fehmarn Belt connection is planned to be in place in 2029, which will make Halland&#039;s geographical location even more competitive. Region Halland, together with Visit Sk\u00e5ne and the City of Malm\u00f6, has initiated the report Road and rail transport of the future - scenarios for the development of the transport system and the tourism industry in southern Sweden. You are invited to a digital presentation of the report on February 9, 10:00-11:00.<br><br>\u2013 Both the Fehmarn Belt connection and the expansion of Kastrup are expected to be of great importance to the tourism industry in southern Sweden when the journey to us becomes shorter and we end up in the heart of a contiguous area with over 12 million inhabitants within reasonable travel distance.<\/p>","protected":false},"excerpt":{"rendered":"<p>Turismen i Halland forts\u00e4tter att \u00f6ka, och g\u00f6r det med rekordfart. Enligt prelimin\u00e4ra siffror fr\u00e5n\u00a0Tillv\u00e4xtverket\u00a0\u00e4r Halland en av de regioner som \u00f6kat antalet g\u00e4stn\u00e4tter mest i hela Sverige 2025. Och, i enlighet med Visit Halland och kommunernas arbete, \u00e4r det framf\u00f6r allt antalet utl\u00e4ndska g\u00e4stn\u00e4tter som \u00f6kat. \u2013 Det \u00e4r otroligt fina siffror och det [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":302504,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[1986,1118,117,155,6744],"class_list":["post-302493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turism","tag-cykel","tag-halland","tag-resa","tag-turism","tag-visit-halland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Turismen i Halland n\u00e5r rekordniv\u00e5er &#8211; Travel Report<\/title>\n<meta name=\"description\" content=\"Turismen i Halland n\u00e5r rekordniv\u00e5er \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travelreport.se\/en\/tourism-in-halland-reaches-record-levels\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Turismen i Halland n\u00e5r rekordniv\u00e5er &#8211; Travel Report\" \/>\n<meta property=\"og:description\" content=\"Turismen i Halland n\u00e5r rekordniv\u00e5er \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.travelreport.se\/en\/tourism-in-halland-reaches-record-levels\/\" \/>\n<meta property=\"og:site_name\" content=\"Travel Report\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inrikes\" \/>\n<meta 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