{"id":302592,"date":"2026-02-10T13:46:41","date_gmt":"2026-02-10T12:46:41","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=302592"},"modified":"2026-02-10T13:46:42","modified_gmt":"2026-02-10T12:46:42","slug":"stromstad-spa-resort-rekryterar-erica-hultmark-som-ny-general-manager","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/stromstad-spa-resort-rekryterar-erica-hultmark-som-ny-general-manager\/","title":{"rendered":"Str\u00f6mstad Spa &amp; Resort rekryterar Erica Hultmark som ny General Manager"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Str\u00f6mstad Spa &amp; Resort i Bohusl\u00e4n v\u00e4lkomnar Erica Hultmark som ny General Manager. Erica \u00e4r en v\u00e4lk\u00e4nd branschprofil i V\u00e4stsverige och kommer senast fr\u00e5n rollen som General Manager p\u00e5 Stenungsbaden Yacht Club. N\u00e4r hon nu tilltr\u00e4der sin tj\u00e4nst blir det med fokus p\u00e5 att st\u00e4rka det popul\u00e4ra resorthotellets varum\u00e4rke och ta in det i framtiden.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Precis vid havskanten har&nbsp;<a href=\"https:\/\/stromstadspa.se\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Str\u00f6mstad Spa &amp; Resort<\/strong><\/a>&nbsp;l\u00e4nge st\u00e5tt som sinnebilden f\u00f6r Bohusl\u00e4n: en plats d\u00e4r hav, land och m\u00e4nniskor m\u00f6ts. H\u00e4r, i Sveriges v\u00e4stligaste stad, stoltserar man med en av de ledande spa- och konferensdestinationerna i Norden. Nu startar man det nya \u00e5ret med att rekrytera ett tungt namn till rollen som ny General Manager: Erica Hultmark.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Erica \u00e4r en exceptionell ledare. Hon vet hur man styr en stor och komplex verksamhet, alltid med hj\u00e4rta, energi och entusiasm. Str\u00f6mstad Spa &amp; Resort \u00e4r en ovanligt m\u00e5ngsidig produkt med mycket att erbjuda, fr\u00e5n spa och behandlingar till gastronomi och aktiviteter. H\u00e4r kr\u00e4vs det en operativ expert och f\u00f6r det jobbet \u00e4r Erica helt r\u00e4tt person, s\u00e4ger Fredrik Blomberg, Chief Operating Officer p\u00e5 Nordic Hotels &amp; Resorts resortdivision.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Att kalla Erica Hultmark f\u00f6r en branschprofil \u00e4r en underdrift. Hon \u00e4r f\u00f6dd och uppvuxen utanf\u00f6r G\u00f6teborg med \u00f6ver 25 \u00e5rs erfarenhet av ledande positioner inom bes\u00f6ksn\u00e4ringen. Hon har varit General Manager p\u00e5 flertalet Strawberry-hotell, General Manager p\u00e5 First Hotel G och sedermera Regional Director Operations f\u00f6r V\u00e4stsverige p\u00e5 First Hotels. Sedan 2019 har hon styrt rodret p\u00e5 Stenungsbaden Yacht Club som General Manager. D\u00e4r har hon drivit utvecklingen av resorten under en stark tillv\u00e4xtperiod.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bohusl\u00e4n \u00e4r ett internationellt popul\u00e4rt resm\u00e5l \u2013 med m\u00e5nga akt\u00f6rer p\u00e5 hotellmarknaden. N\u00e4r Erica nu tar sig an Str\u00f6mstad Spa &amp; Resort ligger fokus d\u00e4rf\u00f6r p\u00e5 att forts\u00e4tta profilera den stora hotell- och konferensanl\u00e4ggningen som en destination i sig. Hotellet har ett unikt utbud av s\u00e5v\u00e4l spa, tr\u00e4ning och golfbana som natur, mat och dryck. Dessutom har man nyligen gjort ett stort omtag med sitt varum\u00e4rke. Nu blir det Erica som samlar den kommersiella organisationen, en ny look and feel och hotelldriften f\u00f6r att ta in det i framtiden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Jag har alltid drivits av att skapa upplevelser. F\u00f6r mig \u00e4r n\u00e4rheten till havet och l\u00e4get helt avg\u00f6rande och d\u00e4rf\u00f6r k\u00e4nns Str\u00f6mstad Spa &amp; Resort som en fantastisk m\u00f6jlighet att g\u00f6ra det jag \u00e4lskar. Tillsammans med teamet p\u00e5 plats ska vi f\u00e5 \u00e4nnu fler att uppt\u00e4cka det unika med Str\u00f6mstad Spa &amp; Resort, b\u00e5de idag och i m\u00e5nga \u00e5r fram\u00e5t. Allt b\u00f6rjar och slutar med g\u00e4sten \u2013 tar vi hand om dem p\u00e5 b\u00e4sta sett s\u00e5 st\u00e5r vi ocks\u00e5 starkt kommersiellt, s\u00e4ger Erica Hultmark.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Erica tilltr\u00e4dde tj\u00e4nsten som General Manager 2 februari 2026.<\/p>","protected":false},"excerpt":{"rendered":"<p>Str\u00f6mstad Spa &amp; Resort i Bohusl\u00e4n v\u00e4lkomnar Erica Hultmark som ny General Manager. Erica \u00e4r en v\u00e4lk\u00e4nd branschprofil i V\u00e4stsverige och kommer senast fr\u00e5n rollen som General Manager p\u00e5 Stenungsbaden Yacht Club. N\u00e4r hon nu tilltr\u00e4der sin tj\u00e4nst blir det med fokus p\u00e5 att st\u00e4rka det popul\u00e4ra resorthotellets varum\u00e4rke och ta in det i framtiden. [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":302593,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4094],"tags":[6784,4223,6783,118,4366,115,136,4221,4216,155,4488],"class_list":["post-302592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ny-pa-jobbet","tag-dryck-livsstil-arkitektur-hotell","tag-friskvard","tag-fritid-design-turism-mat","tag-halsa","tag-konst","tag-kultur","tag-mode","tag-resor-spa","tag-restaurangverksamhet-turistnaring","tag-turism","tag-underhallning-livsstil"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Str\u00f6mstad Spa &amp; Resort rekryterar Erica Hultmark som ny General Manager &#8211; Travel Report<\/title>\n<meta name=\"description\" content=\"Str\u00f6mstad Spa &amp; Resort rekryterar Erica Hultmark som ny General Manager \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travelreport.se\/en\/stromstad-spa-resort-rekryterar-erica-hultmark-som-ny-general-manager\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Str\u00f6mstad Spa &amp; 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