{"id":302592,"date":"2026-02-10T13:46:41","date_gmt":"2026-02-10T12:46:41","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=302592"},"modified":"2026-02-10T13:46:42","modified_gmt":"2026-02-10T12:46:42","slug":"stromstad-spa-resort-recruits-erica-hultmark-as-new-general-manager","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/stromstad-spa-resort-rekryterar-erica-hultmark-som-ny-general-manager\/","title":{"rendered":"Str\u00f6mstad Spa &amp; Resort recruits Erica Hultmark as new General Manager"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Str\u00f6mstad Spa &amp; Resort in Bohusl\u00e4n welcomes Erica Hultmark as its new General Manager. Erica is a well-known industry figure in West Sweden, most recently holding the position of General Manager at Stenungsbaden Yacht Club. Upon taking up her new role, she will focus on strengthening the popular resort hotel's brand and guiding it into the future.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Right by the sea&nbsp;<a href=\"https:\/\/stromstadspa.se\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Str\u00f6mstad Spa &amp; Resort<\/strong><\/a>&nbsp;has long stood as the embodiment of Bohusl\u00e4n: a place where sea, land and people meet. Here, in Sweden's westernmost city, they boast one of the leading spa and conference destinations in the Nordic region. Now, the new year is being ushered in by the recruitment of a heavyweight to the role of new General Manager: Erica Hultmark.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Erica is an exceptional leader. She knows how to manage a large and complex operation, always with heart, energy and enthusiasm. Str\u00f6mstad Spa &amp; Resort is an unusually versatile product with much to offer, from spa treatments to gastronomy and activities. This requires an operational expert, and Erica is the right person for that job,\" says Fredrik Blomberg, Chief Operating Officer of Nordic Hotels &amp; Resorts' resort division.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To call Erica Hultmark an industry profile is an understatement. She was born and raised outside Gothenburg with over 25 years of experience in leading positions within the hospitality industry. She has been General Manager at several Strawberry hotels, General Manager at First Hotel G, and subsequently Regional Director Operations for Western Sweden at First Hotels. Since 2019, she has been at the helm of Stenungsbaden Yacht Club as General Manager. There, she has driven the development of the resort during a period of strong growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bohusl\u00e4n is an internationally popular destination with many players in the hotel market. As Erica now takes on Str\u00f6mstad Spa &amp; Resort, the focus is therefore on continuing to profile the large hotel and conference facility as a destination in itself. The hotel offers a unique range of spa, training, and golf courses, as well as nature, food, and drink. Furthermore, there has recently been a major rebrand. It will now be Erica who brings together the commercial organisation, a new look and feel, and hotel operations to take it into the future.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 I have always been driven by creating experiences. For me, the proximity to the sea and the location are absolutely crucial, and that's why Str\u00f6mstad Spa &amp; Resort feels like a fantastic opportunity to do what I love. Together with the team on site, we will get even more people to discover the uniqueness of Str\u00f6mstad Spa &amp; Resort, both today and for many years to come. Everything begins and ends with the guest \u2013 if we look after them in the best possible way, we will also be strong commercially, says Erica Hultmark.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Erica took up the position of General Manager on 2 February 2026.<\/p>","protected":false},"excerpt":{"rendered":"<p>Str\u00f6mstad Spa &amp; Resort i Bohusl\u00e4n v\u00e4lkomnar Erica Hultmark som ny General Manager. Erica \u00e4r en v\u00e4lk\u00e4nd branschprofil i V\u00e4stsverige och kommer senast fr\u00e5n rollen som General Manager p\u00e5 Stenungsbaden Yacht Club. N\u00e4r hon nu tilltr\u00e4der sin tj\u00e4nst blir det med fokus p\u00e5 att st\u00e4rka det popul\u00e4ra resorthotellets varum\u00e4rke och ta in det i framtiden. [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":302593,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4094],"tags":[6784,4223,6783,118,4366,115,136,4221,4216,155,4488],"class_list":["post-302592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ny-pa-jobbet","tag-dryck-livsstil-arkitektur-hotell","tag-friskvard","tag-fritid-design-turism-mat","tag-halsa","tag-konst","tag-kultur","tag-mode","tag-resor-spa","tag-restaurangverksamhet-turistnaring","tag-turism","tag-underhallning-livsstil"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Str\u00f6mstad Spa &amp; Resort rekryterar Erica Hultmark som ny General Manager &#8211; Travel Report<\/title>\n<meta name=\"description\" content=\"Str\u00f6mstad Spa &amp; Resort rekryterar Erica Hultmark som ny General Manager \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travelreport.se\/en\/stromstad-spa-resort-recruits-erica-hultmark-as-new-general-manager\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Str\u00f6mstad Spa &amp; Resort rekryterar Erica Hultmark som ny General Manager &#8211; Travel Report\" \/>\n<meta property=\"og:description\" content=\"Str\u00f6mstad Spa &amp; Resort rekryterar Erica Hultmark som ny General Manager \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.travelreport.se\/en\/stromstad-spa-resort-recruits-erica-hultmark-as-new-general-manager\/\" \/>\n<meta property=\"og:site_name\" content=\"Travel Report\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inrikes\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-10T12:46:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-10T12:46:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2026\/02\/Nordic-Hotels-Resorts.png\" \/>\n\t<meta property=\"og:image:width\" content=\"776\" \/>\n\t<meta property=\"og:image:height\" content=\"526\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Redaktion\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redaktion\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/en\\\/stromstad-spa-resort-recruits-erica-hultmark-as-new-general-manager\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/en\\\/stromstad-spa-resort-recruits-erica-hultmark-as-new-general-manager\\\/\"},\"author\":{\"name\":\"Redaktion\",\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/en\\\/#\\\/schema\\\/person\\\/6dae45163e775712127e85c446984260\"},\"headline\":\"Str\u00f6mstad Spa &amp; 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