{"id":302725,"date":"2026-02-24T12:55:53","date_gmt":"2026-02-24T11:55:53","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=302725"},"modified":"2026-02-25T06:02:44","modified_gmt":"2026-02-25T05:02:44","slug":"finnairs-new-soundscape-at-the-heart-of-finland","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/finskhet-i-centrum-upptack-finnairs-nya-ljudvarld\/","title":{"rendered":"Finnishness at the center \u2013 discover Finnair&#039;s new sound world"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Finnair is now taking the next step in its renewed strategy \u2013 with Finnishness at the heart of the brand. It is not just about a visual update, but about a holistic experience where culture, emotion and identity meet the traveler throughout the entire customer journey.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay controls loop muted src=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2026\/02\/IMG_5332.mov\" playsinline><\/video><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A central part of the renewal is a completely new musical universe created by Finnish composer Lauri Porra, great-grandson of Jean Sibelius. The new musical universe,&nbsp;<em>Travel agent<\/em>&nbsp;(&quot;The Traveler&quot;), is inspired by the Finnish mental landscape, nature and the emotions that arise when we travel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Starting February 27, you can hear the music on board selected aircraft \u2013 and gradually on all Finnair flights, in lounges and in various digital and in-person customer meetings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A sound of Finnish happiness<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The music in&nbsp;<em>Travel agent<\/em>&nbsp;consists of both a main work and several shorter pieces, including new boarding music. Traditional Finnish instruments such as jouhikko (stringed lyre) and kantele (Finnish zither) give the composition an authentic and timeless sound.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Porra describes the music as an open space for the listener&#039;s own interpretations:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Music is like a blank canvas where everyone can paint their own adventure.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">The work is dedicated to all travelers \u2013 whether you are heading for vacation, family, or an important business meeting. The goal is to create a calm and atmospheric moment for what lies ahead.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"> A journey into Finnishness<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For over 100 years, Finnair has been carrying Finns, businesses and culture around the world. Today, the majority of international visitors to Finland travel with Finnair \u2013 and every flight is an opportunity to convey a sense of security, reliability and the unique Finnish warmth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new music is another step in making Finns proud and arousing curiosity around the world.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The music will also be released on Spotify and other streaming platforms on February 27th.<br>Please watch the video where Lauri Porra tells more about the creation behind the work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Welcome to experience a new dimension of Finnishness \u2013 even before you take off from the ground.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Listen to the music&nbsp;<a href=\"https:\/\/publish.ne.cision.com\/l\/krodtjpre\/finnair.emmi.fi\/l\/HW8LtZdBLXkQ\" target=\"_blank\" rel=\"noreferrer noopener\">from this link<\/a><br><a href=\"https:\/\/publish.ne.cision.com\/l\/krodtjpre\/www.youtube.com\/watch?v=DjegzmQF4fo\" target=\"_blank\" rel=\"noreferrer noopener\">Watch the video&nbsp;<\/a>where Lauri Porra tells about the music.<\/p>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2026\/02\/01-Before-the-doors-open.wav\"><\/audio><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">01 \u2013 Before the doors open.wav<\/p>","protected":false},"excerpt":{"rendered":"<p>Finnair&nbsp;tar nu n\u00e4sta steg i sin f\u00f6rnyade strategi \u2013 med finskheten i hj\u00e4rtat av varum\u00e4rket. Det handlar inte bara om en visuell uppdatering, utan om en helhetsupplevelse d\u00e4r kultur, k\u00e4nsla och identitet m\u00f6ter resen\u00e4ren genom hela kundresan. En central del av f\u00f6rnyelsen \u00e4r ett helt nytt musikaliskt universum skapat av den finl\u00e4ndske tons\u00e4ttaren&nbsp;Lauri Porra, barnbarnsbarn [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":302726,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[179],"tags":[384,2788,254,85,6826,2775],"class_list":["post-302725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-flyg","tag-finland","tag-finlandare","tag-finnair","tag-flyg","tag-lauri-porra","tag-musik"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Finskhet i centrum \u2013 uppt\u00e4ck Finnairs nya ljudv\u00e4rld &#8211; Travel Report<\/title>\n<meta name=\"description\" content=\"Finskhet i centrum \u2013 uppt\u00e4ck Finnairs nya ljudv\u00e4rld \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travelreport.se\/en\/finnairs-new-soundscape-at-the-heart-of-finland\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Finskhet i centrum \u2013 uppt\u00e4ck Finnairs nya ljudv\u00e4rld &#8211; Travel Report\" \/>\n<meta property=\"og:description\" content=\"Finskhet i centrum \u2013 uppt\u00e4ck Finnairs nya ljudv\u00e4rld \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.travelreport.se\/en\/finnairs-new-soundscape-at-the-heart-of-finland\/\" \/>\n<meta property=\"og:site_name\" content=\"Travel Report\" \/>\n<meta property=\"article:publisher\" 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