{"id":303242,"date":"2026-04-09T11:21:18","date_gmt":"2026-04-09T09:21:18","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=303242"},"modified":"2026-04-09T11:25:44","modified_gmt":"2026-04-09T09:25:44","slug":"how-travel-mixologists-are-changing-the-way-we-plan-trips","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/hur-resemixologer-forandrar-sattet-att-planera-resor\/","title":{"rendered":"New trend: \u201dtravel mixologists\u201d are changing how we plan trips"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A new behavior among travelers \u2013 called \u201dtravel mixology\u201d \u2013 is changing the way trips are planned, according to Amadeus\u2019 report <em>Travel Trends 2026<\/em>, where more and more people are combining multiple platforms and technologies to put together their journey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of following a straightforward booking process, many travelers today start with inspiration on social media platforms like TikTok, Instagram, or YouTube. This can range from natural scenes in the Azores to restaurants in Bangkok or hotels in Albania.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to TikTok, targeted travel searches on the app have increased by 131 percent year-over-year, with nearly half of users searching for travel content every week. Meanwhile, Amadeus shows that user-generated video content was one of the most influential sources of travel searches in 2025 \u2013 surpassed only by recommendations from other people.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once travelers have an idea, planning continues by comparing flights, hotels, and activities on various sites, often with the help of AI tools. The information is then double-checked via forums and platforms like Reddit, TripAdvisor, and Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Although AI makes planning easier, there is also growing skepticism. Problems such as misinformation, so-called AI hallucinations and deepfakes mean that many people are instead turning to sources that are perceived as more genuine and human.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The result is a new type of traveler \u2013 the \u201dtravel mixologist\u201d \u2013 who combines inspiration, data and first-hand experiences from multiple sources to create a more personalized journey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For the travel industry, this development presents both opportunities and challenges. When inspiration occurs across multiple platforms, companies risk losing customers before the actual booking takes place.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to Amadeus, it is therefore becoming increasingly important to be present in both AI-driven searches and authentic, user-generated content. The goal is to tie inspiration and booking together in a single flow.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cTravel mixologists don\u2019t follow a linear path to booking. They explore, compare and gather information before making a decision. The opportunity for travel brands lies in this phase where trust is built and decisions are formed,\u201d says Julian Troubridge at Amadeus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To meet this development, Amadeus is investing in solutions that combine AI, local content and inspiration from creators in a common platform \u2013 with the goal of making the path from inspiration to booking both smoother and more reliable.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ett nytt beteende bland resen\u00e4rer \u2013 kallat \u201dtravel mixology\u201d \u2013 h\u00e5ller p\u00e5 att f\u00f6r\u00e4ndra hur resor planeras. Det visar Amadeus i rapporten Travel Trends 2026, d\u00e4r allt fler kombinerar flera plattformar och tekniker f\u00f6r att s\u00e4tta ihop sin resa. I st\u00e4llet f\u00f6r att f\u00f6lja en rak bokningsprocess b\u00f6rjar m\u00e5nga resen\u00e4rer i dag med inspiration p\u00e5 [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":303243,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[4560,4556,4934,4559,4561,4558,4493,4498],"class_list":["post-303242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turism","tag-datateknik","tag-foretagande-data","tag-it-turism-partnerskap","tag-kommunikation-datorer","tag-programvaror-innovationer","tag-samarbeten-flygtrafik-infrastruktur","tag-telekom","tag-uppfinningar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ny trend: \u201dresemixologer\u201d f\u00f6r\u00e4ndrar hur vi planerar resor &#8211; Travel Report<\/title>\n<meta name=\"description\" content=\"Ny trend: \u201dresemixologer\u201d f\u00f6r\u00e4ndrar hur vi planerar resor \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travelreport.se\/en\/how-travel-mixologists-are-changing-the-way-we-plan-trips\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ny trend: \u201dresemixologer\u201d f\u00f6r\u00e4ndrar hur vi planerar resor &#8211; 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