![\"\"](\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2026\/04\/Norway-fjord-SAS.jpeg\")
Norway and Denmark also reached new highs. Norway registered 40.6 million guest nights during the year, with an increase in international visitors of 14 percent. Denmark, meanwhile, recorded its highest number of tourist overnight stays ever.<\/p>\n\n\n\n
Growth is driven primarily by European markets, with Germany being one of the largest source markets, while interest from long-haul travelers \u2013 particularly from the US \u2013 continues to increase.<\/p>\n\n\n\n According to SAS report Travel Trends 2026<\/em> The development is not about travelers choosing other destinations, but rather that they are adding new types of trips. Classic sun and city trips are standing strong, but are increasingly complemented by experiences in nature and quieter environments.<\/p>\n\n\n\n The trend is described as \u201cHeading North,\u201d where travelers seek out destinations with nature, seasonal variations, and a slower pace. Scandinavia fits well into this, with a focus on experiences such as outdoor life, the midnight sun, and coastal environments.<\/p>\n\n\n\n \u201cWe are seeing a change in how people travel. Many are supplementing traditional trips with experiences in Scandinavia, attracted by the nature, space and pace,\u201d says Paul Verhagen, Commercial Director at SAS.<\/p>\n\n\n\n SAS also highlights Copenhagen as an important hub that connects international travelers with destinations throughout the region \u2013 from the Arctic to coastal and rural areas.<\/p>\n\n\n\n Overall, the development indicates that Scandinavia is strengthening its position as an attractive destination at a time when safety, nature and sustainable experiences are becoming increasingly important for travelers.<\/p>","protected":false},"excerpt":{"rendered":" Efterfr\u00e5gan p\u00e5 resor till Skandinavien forts\u00e4tter att \u00f6ka. Sverige, Norge och Danmark noterade samtliga rekord i antal g\u00e4stn\u00e4tter under 2025, samtidigt som SAS rapporterar en passagerar\u00f6kning p\u00e5 \u00f6ver 10 procent till regionen. I Sverige uppgick antalet g\u00e4stn\u00e4tter till 30,8 miljoner under sommarm\u00e5naderna 2025 \u2013 den h\u00f6gsta siffran hittills. De utl\u00e4ndska g\u00e4stn\u00e4tterna \u00f6kade med 8,8 procent, […]<\/p>\n","protected":false},"author":25,"featured_media":303460,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[179],"tags":[85,7406,7405,7403,117,1386,7402,200,6986,155,7146,7404],"class_list":["post-303459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-flyg","tag-flyg","tag-hallbart-resande-norden","tag-naturturism-sverige-trend","tag-okat-intresse-skandinavien-turism-trend","tag-resa","tag-resetrender","tag-resetrender-skandinavien-2026","tag-sas","tag-skandinavien","tag-turism","tag-turism-norden-tillvaxt","tag-varfor-resa-till-skandinavien"],"acf":[],"yoast_head":"\n![\"Sweden](\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2026\/04\/Sweden-Norrland-Kiruna-SAS.jpeg\")