{"id":303708,"date":"2026-05-22T00:57:53","date_gmt":"2026-05-21T22:57:53","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=303708"},"modified":"2026-05-22T07:08:25","modified_gmt":"2026-05-22T05:08:25","slug":"tampere-is-named-european-capital-of-smart-tourism-2026","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/tampere-utses-till-european-capital-of-smart-tourism-2026\/","title":{"rendered":"Tampere named European Capital of Smart Tourism 2026"},"content":{"rendered":"<p class=\"wp-block-paragraph\">The Finnish city of Tampere has been chosen as&nbsp;<em>European Capital of Smart Tourism 2026<\/em>. The award recognises the city's work with sustainable and inclusive tourism, as well as its combination of urban life, nature, and local experiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tampere is highlighted as a destination where visitors can easily combine culture, relaxation, and nature experiences \u2013 with lakes, forests, and outdoor areas just minutes from the city centre.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">The sauna capital of the world<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Tampere promotes itself as the sauna capital of the world and officially received the title in 2018. The region has over 70 public saunas, more than any other city in Finland.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Among the most famous is Rajaportti, Finland's oldest still-functioning public sauna, dating from 1906. Visitors can also experience modern sauna concepts such as Sauna Restaurant Kuuma, where Nordic gastronomy is combined with traditional sauna culture, as well as more unique options like smoke saunas and sauna rituals in yurt environments.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Nature and sustainability in focus<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The city is simultaneously investing heavily in sustainable development and aims to become carbon-neutral by 2030. Through the initiative&nbsp;<em>Think Sustainably<\/em>&nbsp;Local businesses in the hotel, restaurant, and tourism sectors are encouraged to work in a more climate-friendly way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To reduce the risk of greenwashing, the city will now also tighten the requirements for sustainability labels and certifications for companies that want to highlight their sustainability efforts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tampere also offers good access to nature tourism. With public transport and special shuttle solutions, visitors can easily reach national parks and hiking areas around the city.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Home to the world's only Moomin Museum<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Another of the city's major tourist attractions is the world's only Moomin Museum. The museum displays original illustrations, paintings, and three-dimensional works by Tove Jansson, offering visitors an insight into both Moominvalley and Finnish cultural history.<\/p>","protected":false},"excerpt":{"rendered":"<p>Den finska staden Tampere har utsetts till&nbsp;European Capital of Smart Tourism 2026. Utm\u00e4rkelsen uppm\u00e4rksammar stadens arbete med h\u00e5llbar och inkluderande turism samt dess kombination av stadsliv, natur och lokala upplevelser. Tampere lyfts fram som ett resm\u00e5l d\u00e4r bes\u00f6kare enkelt kan kombinera kultur, avkoppling och naturupplevelser \u2013 med sj\u00f6ar, skogar och friluftsomr\u00e5den bara n\u00e5gra minuter fr\u00e5n [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":303709,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[6939,7732,7729,7724,384,5011,7733,117,1506,7730,7731,7723,7713,193],"class_list":["post-303708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turism","tag-besoksnaring","tag-digitalisering","tag-european-capital-of-smart-tourism","tag-european-capital-of-smart-tourism-2026","tag-finland","tag-hallbar-turism","tag-innovation","tag-resa","tag-resebranschen","tag-smart-tourism","tag-smart-turism","tag-tampere","tag-tillganglighet","tag-tag-turism"],"acf":[],"yoast_head":"<!-- This site is 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