{"id":303757,"date":"2026-05-28T06:28:10","date_gmt":"2026-05-28T04:28:10","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=303757"},"modified":"2026-05-28T16:06:41","modified_gmt":"2026-05-28T14:06:41","slug":"sas-and-norwegian-top-when-swedes-choose-airlines","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/sas-och-norwegian-i-topp-nar-svenskarna-valjer-flygbolag\/","title":{"rendered":"SAS and Norwegian top the list as Swedes choose airlines\u00a0"},"content":{"rendered":"<p class=\"wp-block-paragraph\">New analysis from YouGov shows which airlines Swedes most often consider when booking a flight \u2013 and which companies have strengthened their position the most over the past year.<br>YouGov reveals the top 10 most considered fashion retailer brands in Sweden<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SAS is the airline that the most Swedes, who are very or somewhat likely to book a trip in the coming 12 months, are considering. The company has a score of 38.6, closely followed by Norwegian at 33.6. Then comes Lufthansa (21.7), Ryanair (18.6), and KLM (18.1).\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The results are based on data from YouGov BrandIndex among the Swedish population and are included in&nbsp;<a href=\"https:\/\/email.cisionone.cision.com\/c\/eJxMjs3O2yAQAJ8G3zaChWB84BA1stRLW6WHHiN-Fgd9xk7BifS9feU0lXqd2d3ZaNEExTuyou-HQXGDprtZOgpKmictDIpB-UEKUlwPTum0ky5b7UTvY4iYTOyvQnhvONdcDYEp3nKkj_wbissz1Qa91smrZFICn1oth110s71t270xeWI4Mhw_18e0Pg9hLQzHSve1bo3heFQGOaT5My8T3PJ0g2WtMYcGLtc5LwTVLR95mRogR83k-NjKtVDMj8Lkea2TW3K43iu1xlDvsq2PGojJ8_8wuHJ3eVqYPP_68ToF_Ajfvl_OX7_8hNO7dfnXurwe7PaOg0ozuUaQo32B6xswecKBS666av-2FN-qe9L8Gjs06tpWicq-GWMKRggBwQUElbwAT56D1r3CXqgQtemeFv8EAAD___DvjEg\" target=\"_blank\" rel=\"noreferrer noopener\">YouGov's&nbsp;<em>Nordic airline rankings 2026<\/em>-analysis<\/a>.&nbsp;<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SAS stands for the biggest increase of the year<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Although SAS is already at the top, it is also the airline that has increased the most in Swedes' consideration over the past year. SAS improves its score by 3.8 points, from 34.8 to 38.6.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">KLM and Finnair are also strengthening their positions, while Lufthansa, Ryanair and British Airways show smaller increases.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 The results show continued strong competition at the top of the Swedish airline market, with SAS in particular performing strongly among consumers, says Anne Dannisboe Iversen, Head of Products Team Nordics at YouGov.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SAS strongest across all generations&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SAS is the most considered airline among both men and women, as well as across all generations.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SAS performs particularly strongly among Gen X, where the company achieves its highest score of 43.1. SAS is also the clear number one among Millennials, with a score of 40.7.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Norwegian consistently ranks second across all target demographics, with a particularly strong position among Gen X and Millennials.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ryanair also has the greatest impact among younger travellers. Among Millennials, the company achieves a score of 23.2, while the corresponding figure among Boomers+ is 12.3.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 The analysis shows clear generational differences in how Swedes view airlines. Younger travellers are generally more open to low-cost options, while older consumers more highly prioritise established brands and perceived quality, continues Anne Dannisboe Iversen.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Finnair tops customer satisfaction \u2013 SAS increases the most&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finnair comes out on top for customer satisfaction with a score of 46.9, closely followed by Norwegian (45.9) and SAS (44.4).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SAS is simultaneously the airline that has improved customer satisfaction the most during the year, with an increase of 5.4 points.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Swedish aviation market is characterised by strong competition, primarily between SAS and Norwegian, both of which are held in high regard by Swedish consumers. SAS particularly stands out due to its strong generational position and perceived quality, while Norwegian performs very well among Gen X and Millennials, concludes Anne Dannisboe Iversen.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>On the analysis&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Results are based on data from YouGov BrandIndex and YouGov Profiles, collected among the Swedish population aged 18 and over, and are included in&nbsp;<a href=\"https:\/\/email.cisionone.cision.com\/c\/eJxMjs3O2yAQAJ8G3zaChWB84BA1stRLW6WHHiN-Fgd9xk7BifS9feU0lXqd2d3ZaNEExTuyou-HQXGDprtZOgpKmictDIpB-UEKUlwPTum0ky5b7UTvY4iYTOyvQnhvONdcDYEp3nKkj_wbissz1Qa91smrZFICn1oth110s71t270xeWI4Mhw_18e0Pg9hLQzHSve1bo3heFQGOaT5My8T3PJ0g2WtMYcGLtc5LwTVLR95mRogR83k-NjKtVDMj8Lkea2TW3K43iu1xlDvsq2PGojJ8_8wuHJ3eVqYPP_68ToF_Ajfvl_OX7_8hNO7dfnXurwe7PaOg0ozuUaQo32B6xswecKBS666av-2FN-qe9L8Gjs06tpWicq-GWMKRggBwQUElbwAT56D1r3CXqgQtemeFv8EAAD___DvjEg\" target=\"_blank\" rel=\"noreferrer noopener\">YouGov's&nbsp;<em>Nordic airline rankings 2026<\/em><\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The survey period runs from 1 April 2025 to 31 March 2026. The full report can be downloaded free of charge from yougov.com.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All results are rounded to one decimal place.&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Ny analys fr\u00e5n YouGov visar vilka flygbolag svenskarna oftast \u00f6verv\u00e4ger n\u00e4r de ska boka en flygresa \u2013 och vilka bolag som har st\u00e4rkt sin position mest under det senaste \u00e5ret.YouGov reveals the top 10 most considered fashion retailer brands in Sweden SAS \u00e4r det flygbolag som flest svenskar, som med stor eller n\u00e5gon sannolikhet kommer [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":303758,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[179],"tags":[7890,7886,570,254,195,212,7885,7756,312,7891,7888,295,7414,466,7889,291,117,1506,224,200,7745,858,155,7864,7863,7887],"class_list":["post-303757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-flyg","tag-boomers","tag-brandindex","tag-british-airways","tag-finnair","tag-tag-flyg","tag-flygbolag-travelguiden","tag-flygmarknaden","tag-flygnyheter","tag-tag-flygplats","tag-flygres","tag-gen-x","tag-klm","tag-kundnojdhet","tag-lufthansa","tag-millennials","tag-norwegian","tag-resa","tag-resebranschen","tag-ryanair","tag-sas","tag-svenska-resenarer","tag-transport","tag-turism","tag-yougov","tag-yougov-airline","tag-yougov-profiles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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