{"id":303819,"date":"2026-06-02T11:14:08","date_gmt":"2026-06-02T09:14:08","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=303819"},"modified":"2026-06-02T11:15:32","modified_gmt":"2026-06-02T09:15:32","slug":"amadeus-launches-ai-platform-for-smarter-travel-advertising","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/amadeus-lanserar-ai-plattform-for-smartare-resereklam\/","title":{"rendered":"Amadeus launches AI platform for smarter travel advertising"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Amadeus takes a new step in travel marketing with the launch of <strong>Amadeus Travel Advertising Platform<\/strong>, an AI-powered platform developed with Accenture to help hotels, airlines and destinations identify demand earlier in the traveler&#039;s journey and make better marketing decisions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The background is that travelers today are inspired and planning their trips via a variety of channels \u2013 from AI chatbots and search engines to social media, OTAs and content platforms \u2013 long before the actual booking takes place. According to Amadeus, this means that traditional marketing models, which are often based on historical data, risk missing new demand trends.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new platform combines forward-looking travel demand data with AI-based analytics, campaign management and budget optimization, with the goal of helping travel companies identify opportunities earlier, allocate their marketing budgets more effectively and create more relevant campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cTravel advertising has become increasingly complex, while many marketing decisions are still based on historical data and reactive processes. With this platform, we want to help travel brands act earlier and more proactively,\u201d says <strong>Dan Ciocoiu<\/strong>, Head of Advertising Solutions at Amadeus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The first feature to be launched is <strong>Omnichannel Budget Allocator<\/strong>, an AI tool that continuously analyzes campaign results and automatically reallocates advertising budgets between different channels and campaigns based on defined goals such as bookings or return on ad investment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of replacing the platforms&#039; own optimization tools, such as those at Google and Meta, the solution acts as an overall layer that coordinates investments across the entire marketing mix.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amadeus sees the platform as a long-term investment and plans to gradually develop the features with deeper integration of demand signals, improved analytics tools and more opportunities for campaign management.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The platform is currently used within Amadeus&#039; marketing services for hotel customers, and will soon be available to airlines and destinations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cBy combining Accenture\u2019s expertise in marketing, media and AI with Amadeus\u2019 unique insights into traveler behavior, we create new opportunities for travel companies to reach their customers in a more relevant and effective way,\u201d says <strong>Tyson Wipperling<\/strong>, Managing Director Travel at Accenture.<\/p>","protected":false},"excerpt":{"rendered":"<p>Amadeus tar ett nytt steg inom resemarknadsf\u00f6ring genom lanseringen av Amadeus Travel Advertising Platform, en AI-driven plattform utvecklad tillsammans med Accenture. Syftet \u00e4r att hj\u00e4lpa hotell, flygbolag och destinationer att identifiera efterfr\u00e5gan tidigare i resen\u00e4rens k\u00f6presa och d\u00e4rmed fatta b\u00e4ttre marknadsf\u00f6ringsbeslut. Bakgrunden \u00e4r att resen\u00e4rer idag inspireras och planerar sina resor via en rad olika [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":303820,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[8000,80,1385,8001,8002,8008,4560,6498,8004,212,4556,86,4934,8007,4559,8010,8006,4561,1506,8009,8005,8003,4558,4493,7785,8011,3349,155,4498],"class_list":["post-303819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turism","tag-accenture","tag-ai","tag-amadeus","tag-amadeus-travel-advertising-platform","tag-artificiell-intelligens","tag-budgetoptimering","tag-datateknik","tag-destinationer","tag-digital-annonsering","tag-flygbolag-travelguiden","tag-foretagande-data","tag-hotell","tag-it-turism-partnerskap","tag-kampanjhantering","tag-kommunikation-datorer","tag-marknadsforing","tag-omnichannel-budget-allocator","tag-programvaror-innovationer","tag-resebranschen","tag-reseefterfragan","tag-resemarknadsforing","tag-resereklam","tag-samarbeten-flygtrafik-infrastruktur","tag-telekom","tag-travel-report","tag-travel-tech","tag-travelreport-2","tag-turism","tag-uppfinningar"],"acf":[],"yoast_head":"<!-- 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