Despite Swedish travellers booking their summer holidays with record-early timing, there are still good opportunities for spontaneous travellers. According to tour operator Sunweb, there is now a clear increase in last-minute bookings for summer 2026.<\/p>\n\n\n\n
Earlier in the year, Sunweb reported that bookings for the summer had increased by 60 percent compared to the same period the previous year, but at the same time, a group of travellers are choosing to postpone their decisions.<\/p>\n\n\n\n
\u2013 Last-minute bookings have started strongly this year, and we're seeing that the booking window has become somewhat shorter. This suggests that travellers are increasingly wanting a better overview of the global situation before booking their trip, says Jan Lockhart<\/strong>, Nordic manager at Sunweb.<\/p>\n\n\n\n According to Sunweb's own research, approximately ten percent of travellers plan to book their summer holiday at the last minute.<\/p>\n\n\n\n The company thus sees two clear behaviours in the market: firstly, those who book well in advance to secure their first choice, and secondly, those who wait until the last minute to adapt to the external situation, the economy, or current offers.<\/p>\n\n\n\n \"It\u2019s easy to believe that everything is fully booked if you haven\u2019t booked early, but that\u2019s not the case. For those who are flexible with dates or destinations, there can still be attractive options, even if the availability is more limited than earlier in the season,\" says Jan Lockhart.<\/p>\n\n\n\n For spontaneous travellers, the opportunities largely revolve around being open to alternative destinations or departure dates.<\/p>\n\n\n\n \u2013 The difference is that as a spontaneous traveller you need to be more open in your choices. This can involve travelling at different times or discovering new, exciting destinations, says Jan Lockhart.<\/p>\n\n\n\n According to Sunweb, the three most popular last-minute destinations so far this year are:<\/p>\n\n\n\n The Greek islands therefore continue to dominate Swedes' holiday plans, even among travellers who wait the longest to book.<\/p>\n\n\n\n According to the press release.<\/p>","protected":false},"excerpt":{"rendered":" Trots att svenska resen\u00e4rer varit rekordtidigt ute med att boka sommarens semester finns det fortfarande goda m\u00f6jligheter f\u00f6r spontana resen\u00e4rer. Enligt researrang\u00f6ren Sunweb syns nu en tydlig \u00f6kning av sista minuten-bokningar inf\u00f6r sommaren 2026. Tidigare under \u00e5ret rapporterade Sunweb att bokningarna inf\u00f6r sommaren \u00f6kat med 60 procent j\u00e4mf\u00f6rt med motsvarande period \u00e5ret innan, men samtidigt […]<\/p>\n","protected":false},"author":25,"featured_media":303899,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[522,8121,85,8142,578,773,117,1506,1386,523,904,8141,8139,7873,3200,5602,8140,3992,7745,858,7785,155,2471],"class_list":["post-303898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turism","tag-charter","tag-flexibla-resor","tag-flyg","tag-grekiska-oar","tag-grekland","tag-kreta","tag-resa","tag-resebranschen","tag-resetrender","tag-rhodos","tag-sista-minuten","tag-sista-minuten-bokningar","tag-sista-minuten-resor","tag-solsemester","tag-sommarresor","tag-sommarsemester","tag-spontana-resor","tag-sunweb","tag-svenska-resenarer","tag-transport","tag-travel-report","tag-turism","tag-zakynthos"],"acf":[],"yoast_head":"\nOne in ten books at the last minute<\/h3>\n\n\n\n
Flexibility is key<\/h3>\n\n\n\n
Most booked last-minute travel destinations 2026<\/h3>\n\n\n\n
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