{"id":304099,"date":"2026-06-29T07:12:48","date_gmt":"2026-06-29T05:12:48","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=304099"},"modified":"2026-06-29T10:03:52","modified_gmt":"2026-06-29T08:03:52","slug":"scandic-strengthens-its-position-in-northern-norway-with-a-new-franchise-hotel","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/scandic-starker-sin-position-i-nord-norge-med-nytt-franchisehotell\/","title":{"rendered":"Scandic strengthens its position in Northern Norway with a new franchise hotel"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Scandic Hotels Group announced on 26 June that the company is strengthening its presence in Northern Norway through a new franchise hotel in Finnsnes. The hotel is planned to open in the summer of 2028.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are some main points:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The hotel is established through a franchise agreement with Norlandia Hotel Group.<\/li>\n\n\n\n<li>The facility will have 154 rooms, a restaurant and meeting rooms.<\/li>\n\n\n\n<li>The initiative is aimed at both leisure and business travellers.<\/li>\n\n\n\n<li>Finnsnes serves as the gateway to Senja, a destination that attracts visitors with natural experiences such as the Northern Lights, midnight sun, and hiking.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">According to CEO Jens Mathiesen, the establishment shows that Scandic's franchise model makes it possible to grow together with local partners while strengthening the company's market position in Northern Norway.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The deal is also the second new franchise opening in a short period of time along with Norlandia Hotel Group and is part of Scandic's strategy to expand through partnerships in selected markets.<\/p>","protected":false},"excerpt":{"rendered":"<p>Scandic Hotels Group meddelade den 26 juni att bolaget st\u00e4rker sin n\u00e4rvaro i Nordnorge genom ett nytt franchisehotell i Finnsnes. Hotellet planeras att \u00f6ppna sommaren 2028. N\u00e5gra huvudpunkter: Enligt vd Jens Mathiesen visar etableringen att Scandics franchisemodell g\u00f6r det m\u00f6jligt att v\u00e4xa tillsammans med lokala partners samtidigt som bolaget st\u00e4rker sin marknadsposition i Nordnorge. Aff\u00e4ren [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":304100,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[180],"tags":[2595,6939,4245,8468,86,8470,4123,8469,8467,387,8471,117,1506,1155,1350,326,7785,193],"class_list":["post-304099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotell","tag-affarsresor","tag-besoksnaring","tag-expansion","tag-franchisehotell","tag-hotell","tag-hotellfranchise","tag-hotellkedja","tag-hotellmarknaden","tag-nordnorge","tag-norge","tag-norra-norge","tag-resa","tag-resebranschen","tag-scandic","tag-scandic-hotels","tag-scandic-hotels-group","tag-travel-report","tag-tag-turism"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Scandic st\u00e4rker sin position i Nord-Norge med 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