First Camp recorded its strongest month to date in July 2026. The camping group's total revenue amounted to SEK 692 million, while the First Camp Club loyalty program exceeded 300,000 members.<\/p>\n\n\n\n
Compared to the previous record month of July 2025, revenue increased by 10 percent in local currency, excluding the effects of acquisitions. When acquisitions are included, the increase was 23 percent.<\/p>\n\n\n\n
Accommodation revenues also developed strongly, rising by 12 percent compared to the same month last year, excluding acquisition effects. The growth came from both camping accommodation and cabins. Sales of food, beverages, activities and other experiences at the destinations also increased.<\/p>\n\n\n\n
\u201cMore and more people are discovering what a great and affordable way to vacation camping is. In addition, our major investments in destinations, guest experience, product development and marketing have yielded clear results,\u201d says Johan S\u00f6\u00f6r, President and CEO of First Camp.<\/p>\n\n\n\n
First Camp states that demand has been strong from both domestic and international guests in the group's markets in Sweden, Denmark, Norway, Switzerland and Germany.<\/p>\n\n\n\n
The largest increase in accommodation revenue among First Camp's destinations was in Lunde-Telemark in Norway, which increased by 58 percent compared to July 2025. This was followed by Vadstena-V\u00e4ttern in Sweden with 48 percent.<\/p>\n\n\n\n
Frig\u00e5rd-Flensborg Fjord in Denmark and City-Stockholm both increased by 38 percent, while Nora-Bergslagen recorded an increase of 34 percent.<\/p>\n\n\n\n
Meanwhile, First Camp's membership program continues to grow. First Camp Club has now reached 300,000 members and is described by the company as the only points-based loyalty program for camping in Northern Europe.<\/p>\n\n\n\n
<\/p>","protected":false},"excerpt":{"rendered":"
First Camp noterade sin starkaste m\u00e5nad hittills i juli 2026. Campingkoncernens totala int\u00e4kter uppgick till 692 miljoner kronor, samtidigt som lojalitetsprogrammet First Camp Club passerade 300 000 medlemmar. J\u00e4mf\u00f6rt med den tidigare rekordm\u00e5naden juli 2025 \u00f6kade int\u00e4kterna med 10 procent i lokal valuta, exklusive effekter fr\u00e5n f\u00f6rv\u00e4rv. N\u00e4r f\u00f6rv\u00e4rv r\u00e4knas in var \u00f6kningen 23 procent. […]<\/p>\n","protected":false},"author":25,"featured_media":304707,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[9378,6939,557,8799,8771,8770,761,9377,7535,3073,9379,8767,5793,7785,155],"class_list":["post-304706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turism","tag-692-miljoner-kronor","tag-besoksnaring","tag-camping","tag-campingkedja","tag-campingsemester","tag-campingturism","tag-first-camp","tag-first-camp-group","tag-intakter","tag-rekord","tag-rekordintakter","tag-semestertrender","tag-svensk-camping","tag-travel-report","tag-turism"],"acf":[],"yoast_head":"\n