{"id":305219,"date":"2026-09-28T11:18:27","date_gmt":"2026-09-28T09:18:27","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=305219"},"modified":"2026-09-28T11:19:29","modified_gmt":"2026-09-28T09:19:29","slug":"sas-lanserar-ny-varumarkesplattform-scandinavian-as-standard","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/sas-lanserar-ny-varumarkesplattform-scandinavian-as-standard\/","title":{"rendered":"SAS lanserar ny varum\u00e4rkesplattform: Scandinavian as Standard"},"content":{"rendered":"<p class=\"wp-block-paragraph\">SAS lanserar en ny varum\u00e4rkesplattform under namnet \u201dScandinavian as Standard\u201d. Plattformen ska l\u00e5ngsiktigt styra hur flygbolaget kommunicerar sitt varum\u00e4rke i Skandinavien och internationellt. Den f\u00f6rsta kampanjen inom konceptet lanseras den 28 september i samband med SAS 80-\u00e5rsjubileum.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2026\/09\/Scandinavian-as-Standard-Happy-1920x1080-1.png\" alt=\"\" class=\"wp-image-305221\" srcset=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2026\/09\/Scandinavian-as-Standard-Happy-1920x1080-1.png 800w, https:\/\/www.travelreport.se\/wp-content\/uploads\/2026\/09\/Scandinavian-as-Standard-Happy-1920x1080-1-600x338.png 600w, https:\/\/www.travelreport.se\/wp-content\/uploads\/2026\/09\/Scandinavian-as-Standard-Happy-1920x1080-1-768x432.png 768w, https:\/\/www.travelreport.se\/wp-content\/uploads\/2026\/09\/Scandinavian-as-Standard-Happy-1920x1080-1-18x10.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Scandinavian as Standard &#8211; Happy<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Den nya plattformen bygger p\u00e5 id\u00e9n att v\u00e4rden som SAS f\u00f6rknippar med Skandinavien \u2013 bland annat tillit, samarbete, innovation och \u00f6ppenhet \u2013 ocks\u00e5 har pr\u00e4glat flygbolaget sedan starten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201dScandinavian as Standard\u201d fungerar b\u00e5de som namn p\u00e5 varum\u00e4rkesplattformen och som SAS nya tagline. Plattformen ska fram\u00f6ver utg\u00f6ra grunden f\u00f6r bolagets kommunikation med kunder p\u00e5 s\u00e5v\u00e4l de skandinaviska hemmamarknaderna som internationellt.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2026\/09\/Scandinavian-as-Standard.png\" alt=\"\" class=\"wp-image-305220\" srcset=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2026\/09\/Scandinavian-as-Standard.png 800w, https:\/\/www.travelreport.se\/wp-content\/uploads\/2026\/09\/Scandinavian-as-Standard-600x338.png 600w, https:\/\/www.travelreport.se\/wp-content\/uploads\/2026\/09\/Scandinavian-as-Standard-768x432.png 768w, https:\/\/www.travelreport.se\/wp-content\/uploads\/2026\/09\/Scandinavian-as-Standard-18x10.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Scandinavian as Standard<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Scandinavian as Standard bygger p\u00e5 tanken att m\u00e5nga av de egenskaper som f\u00f6rknippas med Skandinavien l\u00e4nge har varit en sj\u00e4lvklar del av vardagen h\u00e4r, s\u00e4ger Paul Verhagen, Executive Vice President &amp; Chief Commercial Officer p\u00e5 SAS.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">F\u00f6rsta kampanjen startar den 28 september<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Som f\u00f6rsta aktivering av den nya varum\u00e4rkesplattformen lanserar SAS en reklamkampanj den 28 september.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kampanjen har utvecklats tillsammans med reklambyr\u00e5n Ogilvy och ska gestalta konceptet genom ber\u00e4ttelser och situationer med koppling till skandinaviska v\u00e4rderingar och syns\u00e4tt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 M\u00e5nga av de saker som m\u00e4nniskor uppskattar med Skandinavien \u00e4r s\u00e5dant som skandinaver sj\u00e4lva s\u00e4llan t\u00e4nker p\u00e5. Det som kan uppfattas som exceptionellt p\u00e5 andra h\u00e5ll ses ofta som standard h\u00e4r, s\u00e4ger Johanna Gustafsson, Head of Brand p\u00e5 SAS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kampanjen kommer att synas i tv, onlinevideo, digital annonsering, utomhusreklam och sociala medier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>SAS lanserar en ny varum\u00e4rkesplattform under namnet \u201dScandinavian as Standard\u201d. Plattformen ska l\u00e5ngsiktigt styra hur flygbolaget kommunicerar sitt varum\u00e4rke i Skandinavien och internationellt. Den f\u00f6rsta kampanjen inom konceptet lanseras den 28 september i samband med SAS 80-\u00e5rsjubileum. Den nya plattformen bygger p\u00e5 id\u00e9n att v\u00e4rden som SAS f\u00f6rknippar med Skandinavien \u2013 bland annat tillit, samarbete, [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":305222,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[122,195,212,2977,3941,9910,10021,117,200,4055,10019,7006,10020,7785,155,10017,10018],"class_list":["post-305219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-travel-report","tag-design","tag-tag-flyg","tag-flygbolag-travelguiden","tag-flygbranschen","tag-kommunikation","tag-kundupplevelse","tag-positionering","tag-resa","tag-sas","tag-scandinavian-airlines","tag-scandinavian-as-standard","tag-service","tag-skandinavisk-identitet","tag-travel-report","tag-turism","tag-varumarkesplattform","tag-varumarkesstrategi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SAS lanserar ny varum\u00e4rkesplattform: Scandinavian as Standard &#8211; 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