{"id":305723,"date":"2026-10-21T09:04:11","date_gmt":"2026-10-21T07:04:11","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=305723"},"modified":"2026-10-21T10:15:14","modified_gmt":"2026-10-21T08:15:14","slug":"rickard-sward-ny-hotelldirektor-pa-calmar-stadshotell","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/rickard-sward-ny-hotelldirektor-pa-calmar-stadshotell\/","title":{"rendered":"Rickard Sw\u00e4rd ny hotelldirekt\u00f6r p\u00e5 Calmar Stadshotell"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Rickard Sw\u00e4rd har tilltr\u00e4tt som ny hotelldirekt\u00f6r p\u00e5 Profilhotels Calmar Stadshotell. Med erfarenhet fr\u00e5n bland annat Scandic och Stadshotellet i Karlskrona ska han utveckla hotellets verksamhet och st\u00e4rka dess position som m\u00f6tesplats f\u00f6r b\u00e5de hotellg\u00e4ster och Kalmarbor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1445\" src=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2026\/10\/Calmar-Stadshotell-1920x1445.jpg\" alt=\"\" class=\"wp-image-305727\"\/><figcaption class=\"wp-element-caption\">Foto: Profilhotel<br><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Rickard Sw\u00e4rd tilltr\u00e4dde tj\u00e4nsten i september 2026 och \u00e5terv\u00e4nder d\u00e4rmed till hotellbranschen efter n\u00e5gra \u00e5r i ledande befattningar inom andra branscher.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Han har tidigare varit hotelldirekt\u00f6r p\u00e5 b\u00e5de Stadshotellet i Karlskrona och Scandic Kalmar V\u00e4st. Karri\u00e4ren inleddes p\u00e5 IKEA och har d\u00e4refter omfattat flera roller inom service, f\u00f6rs\u00e4ljning och ledarskap.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Vill locka fler Kalmarbor till hotellet<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">En central del av Sw\u00e4rds uppdrag \u00e4r att utveckla Calmar Stadshotell som en destination \u00e4ven f\u00f6r personer som inte \u00f6vernattar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hotellets restaurang, spa, konferenslokaler och gemensamma utrymmen ska f\u00e5 en tydligare roll p\u00e5 den lokala marknaden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Jag vill att Calmar Stadshotell ska vara stadens hotell p\u00e5 riktigt. Inte bara f\u00f6r v\u00e5ra \u00f6vernattande g\u00e4ster, utan lika mycket f\u00f6r Kalmarborna. En naturlig plats d\u00e4r man kan tr\u00e4ffas, umg\u00e5s och uppleva n\u00e5got tillsammans, s\u00e4ger Rickard Sw\u00e4rd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Han lyfter fram hotellets centrala l\u00e4ge, historiska milj\u00f6 och breda utbud som viktiga konkurrensf\u00f6rdelar.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Personligt v\u00e4rdskap i fokus<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Sw\u00e4rd vill ocks\u00e5 st\u00e4rka medarbetarnas engagemang och utveckla g\u00e4stupplevelsen med fokus p\u00e5 personlig service.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I takt med att hotellbranschen digitaliseras anser han att det m\u00e4nskliga m\u00f6tet blir en allt viktigare del av hotellens erbjudande.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Teknik kan f\u00f6renkla och f\u00f6rst\u00e4rka en hotellvistelse, men aldrig ers\u00e4tta k\u00e4nslan av att n\u00e5gon faktiskt ser dig och f\u00f6rst\u00e5r vad just du beh\u00f6ver, s\u00e4ger han.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ambitionen \u00e4r att bygga vidare p\u00e5 Calmar Stadshotells historia och befintliga verksamhet, samtidigt som hotellet utvecklar fler anledningar f\u00f6r lokalbefolkningen att bes\u00f6ka anl\u00e4ggningen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>K\u00e4lla: Profilhotels Calmar Stadshotell<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Rickard Sw\u00e4rd har tilltr\u00e4tt som ny hotelldirekt\u00f6r p\u00e5 Profilhotels Calmar Stadshotell. Med erfarenhet fr\u00e5n bland annat Scandic och Stadshotellet i Karlskrona ska han utveckla hotellets verksamhet och st\u00e4rka dess position som m\u00f6tesplats f\u00f6r b\u00e5de hotellg\u00e4ster och Kalmarbor. Rickard Sw\u00e4rd tilltr\u00e4dde tj\u00e4nsten i september 2026 och \u00e5terv\u00e4nder d\u00e4rmed till hotellbranschen efter n\u00e5gra \u00e5r i ledande befattningar [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":305724,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4094],"tags":[6939,10750,8101,324,10762,801,1610,7678,9317,8512,10175,1658,8325,10760,10761,1911,7785,193],"class_list":["post-305723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ny-pa-jobbet","tag-besoksnaring","tag-calmar-stadshotell","tag-destinationsutveckling","tag-tag-hotell","tag-hotell-i-kalmar","tag-hotellbranschen","tag-hotellchef","tag-hotelldirektor","tag-hotellledning","tag-hotellnyheter","tag-hotellutveckling","tag-kalmar","tag-ledarskap","tag-ny-hotelldirektor","tag-rickard-sward","tag-smaland","tag-travel-report","tag-tag-turism"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rickard Sw\u00e4rd ny hotelldirekt\u00f6r p\u00e5 Calmar Stadshotell &#8211; 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