{"id":305869,"date":"2026-10-28T08:11:28","date_gmt":"2026-10-28T07:11:28","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=305869"},"modified":"2026-10-28T08:11:31","modified_gmt":"2026-10-28T07:11:31","slug":"bwh-hotels-byter-namn-till-worldhotels-samlar-over-4-000-hotell-under-gemensamt-varumarke","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/bwh-hotels-byter-namn-till-worldhotels-samlar-over-4-000-hotell-under-gemensamt-varumarke\/","title":{"rendered":"BWH Hotels byter namn till WorldHotels \u2013 samlar \u00f6ver 4 000 hotell under gemensamt varum\u00e4rke"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Hotellkoncernen BWH Hotels, som bland annat st\u00e5r bakom Best Western, byter namn till WorldHotels. F\u00f6r\u00e4ndringen omfattar \u00f6ver 4 000 hotell i mer \u00e4n 100 l\u00e4nder och 18 hotellvarum\u00e4rken. Samtidigt lanseras ett gemensamt lojalitetsprogram med omkring 70 miljoner medlemmar i januari 2027.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2026\/10\/Anna-Spjuth-1920x1280.jpeg\" alt=\"\" class=\"wp-image-305871\"\/><figcaption class=\"wp-element-caption\">Foto:WH\u00ae Hotels  WorldHotels\u2122<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Namnbytet \u00e4r en del av koncernens strategi f\u00f6r att tydligare samla sina olika hotellvarum\u00e4rken och g\u00f6ra det enklare f\u00f6r g\u00e4ster att hitta och boka hotell inom hela n\u00e4tverket.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enligt f\u00f6retaget visar konsumentunders\u00f6kningar att m\u00e5nga resen\u00e4rer fr\u00e4mst k\u00e4nner till Best Western, trots att hotellportf\u00f6ljen omfattar betydligt fler varum\u00e4rken.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De enskilda hotellen ska \u00e4ven forts\u00e4ttningsvis beh\u00e5lla sina namn och sin lokala identitet.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Gemensamt lojalitetsprogram lanseras i januari<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Den 5 januari 2027 lanseras WorldHotels Rewards, som sl\u00e5r samman de befintliga programmen Best Western Rewards och WorldHotels Rewards.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Programmen har tillsammans omkring 70 miljoner medlemmar v\u00e4rlden \u00f6ver. Befintliga medlemmar ska beh\u00e5lla v\u00e4rdet p\u00e5 sina intj\u00e4nade po\u00e4ng och f\u00e5 m\u00f6jlighet att samla po\u00e4ng inom ett st\u00f6rre hotellutbud.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I januari planeras \u00e4ven en ny gemensam webbplats och en uppdaterad app, med funktioner f\u00f6r hotellbokning, medlemshantering och lokala reseupplevelser.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Vill v\u00e4xa p\u00e5 den skandinaviska marknaden<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">I Skandinavien leds verksamheten av Anna Spjuth, som tilltr\u00e4dde som vd i augusti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 M\u00e5nga k\u00e4nner till oss framf\u00f6r allt genom Best Western, men v\u00e5r hotellfamilj \u00e4r betydligt bredare \u00e4n s\u00e5. Med WorldHotels blir det enklare f\u00f6r g\u00e4sterna att f\u00f6rst\u00e5 vilka vi \u00e4r och uppt\u00e4cka fler av v\u00e5ra hotell, s\u00e4ger Anna Spjuth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hon ser ocks\u00e5 namnbytet som en m\u00f6jlighet att st\u00e4rka koncernens position i Skandinavien och attrahera fler frist\u00e5ende hotell\u00e4gare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Vi har en stark position i Skandinavien, men ocks\u00e5 en stor potential att v\u00e4xa. Med WorldHotels f\u00e5r vi b\u00e4ttre m\u00f6jligheter att visa upp hela v\u00e5r hotellfamilj och n\u00e5 resen\u00e4rer som kanske inte har \u00f6verv\u00e4gt v\u00e5ra hotell tidigare, s\u00e4ger hon.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00f6r hotell\u00e4garna \u00e4r ambitionen att den gemensamma profilen, bokningsplattformen och lojalitetsprogrammet ska bidra till st\u00f6rre internationell synlighet och fler \u00e5terkommande g\u00e4ster.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>K\u00e4lla: BWH Hotels\/WorldHotels<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Hotellkoncernen BWH Hotels, som bland annat st\u00e5r bakom Best Western, byter namn till WorldHotels. F\u00f6r\u00e4ndringen omfattar \u00f6ver 4 000 hotell i mer \u00e4n 100 l\u00e4nder och 18 hotellvarum\u00e4rken. Samtidigt lanseras ett gemensamt lojalitetsprogram med omkring 70 miljoner medlemmar i januari 2027. Namnbytet \u00e4r en del av koncernens strategi f\u00f6r att tydligare samla sina olika hotellvarum\u00e4rken [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":305870,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4102],"tags":[],"class_list":["post-305869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotell-bransch"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BWH Hotels byter namn till WorldHotels \u2013 samlar \u00f6ver 4 000 hotell under gemensamt varum\u00e4rke &#8211; Travel Report<\/title>\n<meta name=\"description\" content=\"BWH Hotels byter namn till WorldHotels \u2013 samlar \u00f6ver 4 000 hotell under gemensamt varum\u00e4rke \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travelreport.se\/en\/bwh-hotels-byter-namn-till-worldhotels-samlar-over-4-000-hotell-under-gemensamt-varumarke\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BWH Hotels byter namn till WorldHotels \u2013 samlar \u00f6ver 4 000 hotell under gemensamt varum\u00e4rke &#8211; 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