{"id":306229,"date":"2026-11-13T08:59:51","date_gmt":"2026-11-13T07:59:51","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=306229"},"modified":"2026-11-13T08:59:57","modified_gmt":"2026-11-13T07:59:57","slug":"europeiska-vinterresor-okar-i-popularitet-40-procent-anvander-ai-i-reseplaneringen","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/en\/europeiska-vinterresor-okar-i-popularitet-40-procent-anvander-ai-i-reseplaneringen\/","title":{"rendered":"Europeiska vinterresor \u00f6kar i popularitet \u2013 40 procent anv\u00e4nder AI i reseplaneringen"},"content":{"rendered":"<p class=\"wp-block-paragraph\">76 procent av de tillfr\u00e5gade europ\u00e9erna planerar minst en \u00f6vernattningsresa mellan oktober 2026 och mars 2027, en \u00f6kning med tre procentenheter j\u00e4mf\u00f6rt med f\u00f6reg\u00e5ende \u00e5r. Samtidigt anv\u00e4nder 40 procent AI-verktyg n\u00e5gon g\u00e5ng n\u00e4r de s\u00f6ker inspiration, planerar eller bokar resor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Det visar European Travel Commissions senaste unders\u00f6kning&nbsp;<em>Monitoring Sentiment for Intra-European Travel<\/em>, publicerad den 9 november och uppm\u00e4rksammad i nordisk branschpress under torsdagen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reseintresset \u00e4r s\u00e4rskilt starkt i Polen, d\u00e4r 87 procent uppger att de t\u00e4nker resa, f\u00f6ljt av Spanien med 82 procent. I Tyskland och Nederl\u00e4nderna \u00e4r motsvarande andel 79 procent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">December \u00e4r den mest popul\u00e4ra resem\u00e5naden med 23 procent av de planerade resorna. Samtidigt \u00f6kar intresset f\u00f6r februari och mars 2027.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unders\u00f6kningen visar ocks\u00e5 att 56 procent av dem som planerar att resa r\u00e4knar med minst tv\u00e5 resor under perioden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI-anv\u00e4ndningen \u00e4r h\u00f6gst bland yngre resen\u00e4rer. I \u00e5ldersgruppen 18\u201324 \u00e5r uppger 56 procent att de anv\u00e4nder AI under n\u00e5gon del av reseplaneringen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00f6r svenska destinationer och resef\u00f6retag inneb\u00e4r utvecklingen b\u00e5de m\u00f6jligheter att locka fler vinterbes\u00f6kare och ett \u00f6kat behov av korrekt, l\u00e4ttillg\u00e4nglig digital reseinformation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unders\u00f6kningen m\u00e4ter reseavsikter och uppgiven AI-anv\u00e4ndning, inte faktiska genomf\u00f6rda resor.\u00a0Underlaget omfattar tio europeiska avs\u00e4ndarmarknader och \u00e4r inte specifik svensk statistik.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Source:\u00a0<a href=\"https:\/\/etc-corporate.org\/news\/europeans-seek-city-breaks-and-culture-heritage-trips-as-three-in-four-plan-to-travel-this-autumn-and-winter\/?utm_source=chatgpt.com\">European Travel Commission<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>76 procent av de tillfr\u00e5gade europ\u00e9erna planerar minst en \u00f6vernattningsresa mellan oktober 2026 och mars 2027, en \u00f6kning med tre procentenheter j\u00e4mf\u00f6rt med f\u00f6reg\u00e5ende \u00e5r. Samtidigt anv\u00e4nder 40 procent AI-verktyg n\u00e5gon g\u00e5ng n\u00e4r de s\u00f6ker inspiration, planerar eller bokar resor. Det visar European Travel Commissions senaste unders\u00f6kning&nbsp;Monitoring Sentiment for Intra-European Travel, publicerad den 9 november [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":306230,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[117,193],"class_list":["post-306229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turism","tag-resa","tag-tag-turism"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Europeiska vinterresor \u00f6kar i popularitet \u2013 40 procent anv\u00e4nder AI i reseplaneringen &#8211; Travel Report<\/title>\n<meta name=\"description\" content=\"Europeiska vinterresor \u00f6kar i popularitet \u2013 40 procent anv\u00e4nder AI i reseplaneringen \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travelreport.se\/en\/europeiska-vinterresor-okar-i-popularitet-40-procent-anvander-ai-i-reseplaneringen\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Europeiska vinterresor \u00f6kar i popularitet \u2013 40 procent anv\u00e4nder AI i reseplaneringen &#8211; 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