{"id":231609,"date":"2018-04-17T07:01:30","date_gmt":"2018-04-17T05:01:30","guid":{"rendered":"http:\/\/www.travelreport.se\/?p=231609"},"modified":"2024-02-02T11:41:22","modified_gmt":"2024-02-02T11:41:22","slug":"hemma-ar-temat-for-arets-officiella-designsatsning-for-sverige-under-designveckan-i-milano","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/fi\/hemma-ar-temat-for-arets-officiella-designsatsning-for-sverige-under-designveckan-i-milano\/","title":{"rendered":"HEMMA \u00e4r temat f\u00f6r \u00e5rets officiella designsatsning f\u00f6r Sverige under designveckan i Milano."},"content":{"rendered":"

\"\"<\/a>
Foto Anna Blomdahl<\/figcaption><\/figure>
\nMed scener ur svenskt vardagsliv kommer kreativ och j\u00e4mlik svensk design att visas upp i olika svenska rum mitt i det sprudlande distriktet Brera i Milano. <\/p>\n

Bakom satsningen st\u00e5r Visit Sweden och flera svenska designakt\u00f6rer, f\u00f6retag och turistregioner.<\/p>\n

Den svenska livsstilen skapar nyfikenhet hos utl\u00e4ndska resen\u00e4rer, och mycket av dagens svenska design \u00e4r pr\u00e4glad av svenskt vardagsliv och livsstil.<\/p>\n

D\u00e4rf\u00f6r tar Sverige plats mitt i mode- och designdistriktet Brera under den \u00e5rliga designveckan i Milano, en internationell samlingspunkt f\u00f6r designv\u00e4rlden. I en unik lokal med iscensatta milj\u00f6er f\u00e5r svenska designf\u00f6retag en plattform att visa sina nyheter f\u00f6r trends\u00e4ttare och medier fr\u00e5n hela v\u00e4rlden. Tillsammans med designf\u00f6rem\u00e5len i ett textilt dr\u00f6mlandskap skapas nedslag i olika rum i ett t\u00e4nkt svenskt hem – en hall, ett vardagsrum, ett badrum, ett k\u00f6k – d\u00e4r intrycket \u00e4r att n\u00e5gon precis har rest sig och g\u00e5tt ut. Utst\u00e4llningen \u00f6ppnar med en pressvisning m\u00e5ndagen den 16 april.<\/p>\n

Visit Sweden satsar tillsammans med Svensk Form, Sveriges Arkitekter, Tr\u00e4- och M\u00f6belf\u00f6retagen och Swedish Fashion Council\/Association of Swedish Fashion Brands p\u00e5 att fler m\u00e4nniskor ska f\u00e5 upp \u00f6gonen f\u00f6r Sverige och vilja uppleva svensk design p\u00e5 plats. Satsningen i Milano \u00e4r ett samarbete med ett 40-tal sp\u00e4nnande svenska designf\u00f6retag samt Region Halland, V\u00e4stra G\u00f6talandsregionen och Ume\u00e5 kommun. En \u00f6kad uppm\u00e4rksamhet f\u00f6r Sverige ska ocks\u00e5 bidra till att \u00f6ka den svenska exporten av designprodukter.<\/p>\n

– Svensk design \u00e4r gjord f\u00f6r att anv\u00e4ndas av alla, samtidigt som den \u00e4r b\u00e5de kreativ och vacker. Det sticker ut j\u00e4mf\u00f6rt med andra l\u00e4nder och \u00e4r ytterligare en anledning f\u00f6r utl\u00e4ndska turister att bli nyfikna p\u00e5 Sverige som resm\u00e5l, s\u00e4ger Michael Persson Gripkow, Chief Brand and Strategic Marketing Officer p\u00e5 Visit Sweden.<\/p>\n

I utst\u00e4llningen HEMMA \u2013 Stories of Home visas f\u00f6rem\u00e5l som sk\u00e4rmen Kolonn av Beckmanseleverna Klara W Hedengren och Lisa Lindh, borden Palais f\u00f6r Asplund av Anya Sebton och Eva Lilja L\u00f6wenhielm och taklampan Hoop av Front f\u00f6r Zero. Cake visar den nyligen lanserade och uppm\u00e4rksammade elmotorcrossen Kalk. Under hela veckan kommer utst\u00e4llningen att visas f\u00f6r tongivande journalister och trends\u00e4ttare, ink\u00f6pare och branschf\u00f6retr\u00e4dare fr\u00e5n hela v\u00e4rlden. Ume\u00e5 Designh\u00f6gskola bjuder in till \u00f6ppna samtal om design och arkitektur. Visit Sweden r\u00e4knar med stort genomslag i medier och tusentals bes\u00f6kare till utst\u00e4llningen. <\/p>\n

– I Milano \u00e4r det viktigt att tr\u00e4nga igenom floden av design och det g\u00f6r vi verkligen i \u00e5r med helhetsupplevelsen i fokus och med b\u00e4sta l\u00e4get i stan i trendiga Brera. Intresset fr\u00e5n f\u00f6retagen har varit mycket stort, s\u00e4ger Mats Widbom, vd p\u00e5 Svensk Form som tillsammans med Visit Sweden arrangerar HEMMA.<\/p>\n

K\u00e4nslan av Sverige som destination f\u00f6rst\u00e4rks med mat och dryck fr\u00e5n olika delar av landet. Bland annat kommer en provning av svenskt \u00f6l fr\u00e5n mikrobryggerier att arrangeras. Internationella medier f\u00e5r ocks\u00e5 tips om designupplevelser i Sverige och de deltagande f\u00f6retagens geografiska ursprung lyfts fram.<\/p>\n

Utst\u00e4llningen har designats av inredningsarkitektstudion Joyn Studio.<\/p>\n

Visit Sweden driver sedan tv\u00e5 \u00e5r satsningen Swedish Design Moves tillsammans med Svensk Form, Sveriges Arkitekter, Tr\u00e4- och M\u00f6belf\u00f6retagen och Swedish Fasion Council\/ Association of Swedish Fashion Brands p\u00e5 uppdrag av regeringen. Synligheten f\u00f6r Sverige i Milano \u00e4r en forts\u00e4ttning p\u00e5 den marknadsf\u00f6ring som skapade uppm\u00e4rksamhet i Milano, New York, London och Paris samt i internationella medier 2017. <\/p>","protected":false},"excerpt":{"rendered":"

Med scener ur svenskt vardagsliv kommer kreativ och j\u00e4mlik svensk design att visas upp i olika svenska rum mitt i det sprudlande distriktet Brera i Milano. Bakom satsningen st\u00e5r Visit Sweden och flera svenska designakt\u00f6rer, f\u00f6retag och turistregioner. Den svenska livsstilen skapar nyfikenhet hos utl\u00e4ndska resen\u00e4rer, och mycket av dagens svenska design \u00e4r pr\u00e4glad av […]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[1878,1879,543,1301],"class_list":["post-231609","post","type-post","status-publish","format-standard","hentry","category-turism","tag-hemma","tag-milano","tag-visit-sweden","tag-visitsweden"],"acf":[],"yoast_head":"\nHEMMA \u00e4r temat f\u00f6r \u00e5rets officiella designsatsning f\u00f6r Sverige under designveckan i Milano. – Travel Report<\/title>\n<meta name=\"description\" content=\"HEMMA \u00e4r temat f\u00f6r \u00e5rets officiella designsatsning f\u00f6r Sverige under designveckan i Milano. \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, 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