{"id":232826,"date":"2018-12-19T07:00:51","date_gmt":"2018-12-19T06:00:51","guid":{"rendered":"http:\/\/www.travelreport.se\/?p=232826"},"modified":"2024-02-02T12:26:09","modified_gmt":"2024-02-02T12:26:09","slug":"swedish-lapland-presenterar-sveriges-forsta-helt-digitala-produktbank","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/fi\/swedish-lapland-presenterar-sveriges-forsta-helt-digitala-produktbank\/","title":{"rendered":"Swedish Lapland presenterar Sveriges f\u00f6rsta helt digitala produktbank"},"content":{"rendered":"

\"\"<\/a>
Foto: Peter Rosen<\/figcaption><\/figure>
\nSom f\u00f6rsta destination i Sverige lanserade Swedish Lapland under h\u00f6sten en helt digital produktbank. <\/strong><\/p>\n

Tidigare har regionens utbud tillg\u00e4ngliggjorts f\u00f6r turoperat\u00f6rer och researrang\u00f6rer genom tryckta eller statiskt nedladdningsbara produktmanualer, ett arbete som nu helt har digitaliserats.<\/p>\n

\u2013 L\u00f6sningen \u00e4r skr\u00e4ddarsydd efter f\u00f6retagens behov, tillsammans \u00e4ger vi plattformen och kan utveckla den \u00f6ver tid. Genom att flytta produktmanualerna fr\u00e5n tryck och nedladdningsbara statiska pdf:er till en webbaserad l\u00f6sning frig\u00f6r vi ocks\u00e5 resurser p\u00e5 det lokala planet, s\u00e4ger Johanna \u00d6gren, marknadschef p\u00e5 Swedish Lapland Visitors Board.<\/p>\n

Tack vare att f\u00f6retagens boenden och aktiviteter presenteras i en digital produktbank kan man i s\u00e4ljsammanhang enkelt s\u00e4tta ihop destinationens utbud utefter olika teman och \u00f6nskem\u00e5l, som vandring, \u00e4ventyr eller skid\u00e5kning.<\/p>\n

\u2013 Vi ser en resemarknad som f\u00f6r\u00e4ndras i snabb takt, d\u00e4r resen\u00e4rens drivkraft och nischade behov i allt h\u00f6gre utstr\u00e4ckning s\u00e4tter spelplanen f\u00f6r b\u00e5de oss som destination och f\u00f6r turoperat\u00f6rer och reseagenter. Viljan att delta och l\u00e4ra om till exempel den samiska kulturen, v\u00e5ra matupplevelser eller mer fartfyllda naturaktiviteter \u2013 saker som \u00e4r spridda \u00f6ver hela regionen \u2013 \u00e4r vad som styr resandet idag. D\u00e4r kan vi genom en digital l\u00f6sning b\u00e4ttre svara upp p\u00e5 \u00f6nskem\u00e5l om skr\u00e4ddarsydda resor i destinationen. Turoperat\u00f6ren kan enkelt s\u00f6ka ut alla f\u00f6retag som erbjuder boenden, transfer eller aktiviteter inom exempelvis fiske eller skid\u00e5kning och s\u00e4tta ihop attraktiva f\u00e4rdiga erbjudanden till sina kunder och v\u00e5ra slutkunder, f\u00f6rklarar Johanna.<\/p>","protected":false},"excerpt":{"rendered":"

Som f\u00f6rsta destination i Sverige lanserade Swedish Lapland under h\u00f6sten en helt digital produktbank. Tidigare har regionens utbud tillg\u00e4ngliggjorts f\u00f6r turoperat\u00f6rer och researrang\u00f6rer genom tryckta eller statiskt nedladdningsbara produktmanualer, ett arbete som nu helt har digitaliserats. \u2013 L\u00f6sningen \u00e4r skr\u00e4ddarsydd efter f\u00f6retagens behov, tillsammans \u00e4ger vi plattformen och kan utveckla den \u00f6ver tid. Genom att […]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[1652,155],"class_list":["post-232826","post","type-post","status-publish","format-standard","hentry","category-turism","tag-swedish-lapland","tag-turism"],"acf":[],"yoast_head":"\nSwedish Lapland presenterar Sveriges f\u00f6rsta helt digitala produktbank – Travel Report<\/title>\n<meta name=\"description\" content=\"Swedish Lapland presenterar Sveriges f\u00f6rsta helt digitala produktbank \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travelreport.se\/fi\/swedish-lapland-presenterar-sveriges-forsta-helt-digitala-produktbank\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Swedish Lapland presenterar Sveriges f\u00f6rsta helt digitala produktbank – Travel Report\" \/>\n<meta property=\"og:description\" content=\"Swedish Lapland presenterar Sveriges f\u00f6rsta helt digitala produktbank \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.travelreport.se\/fi\/swedish-lapland-presenterar-sveriges-forsta-helt-digitala-produktbank\/\" \/>\n<meta property=\"og:site_name\" content=\"Travel Report\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inrikes\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-19T06:00:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-02T12:26:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2024\/01\/TravelReport-seo.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"676\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redaktion\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Kirjoittanut\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redaktion\" \/>\n\t<meta name=\"twitter:label2\" content=\"Arvioitu lukuaika\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuutti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/swedish-lapland-presenterar-sveriges-forsta-helt-digitala-produktbank\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/swedish-lapland-presenterar-sveriges-forsta-helt-digitala-produktbank\\\/\"},\"author\":{\"name\":\"Redaktion\",\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#\\\/schema\\\/person\\\/6dae45163e775712127e85c446984260\"},\"headline\":\"Swedish Lapland presenterar Sveriges f\u00f6rsta helt digitala produktbank\",\"datePublished\":\"2018-12-19T06:00:51+00:00\",\"dateModified\":\"2024-02-02T12:26:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/swedish-lapland-presenterar-sveriges-forsta-helt-digitala-produktbank\\\/\"},\"wordCount\":288,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#organization\"},\"keywords\":[\"Swedish Lapland\",\"turism\"],\"articleSection\":[\"Turism\"],\"inLanguage\":\"fi\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/swedish-lapland-presenterar-sveriges-forsta-helt-digitala-produktbank\\\/\",\"url\":\"https:\\\/\\\/www.travelreport.se\\\/swedish-lapland-presenterar-sveriges-forsta-helt-digitala-produktbank\\\/\",\"name\":\"Swedish Lapland presenterar Sveriges f\u00f6rsta helt digitala produktbank – Travel Report\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#website\"},\"datePublished\":\"2018-12-19T06:00:51+00:00\",\"dateModified\":\"2024-02-02T12:26:09+00:00\",\"description\":\"Swedish Lapland presenterar Sveriges f\u00f6rsta helt digitala produktbank \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\",\"inLanguage\":\"fi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.travelreport.se\\\/swedish-lapland-presenterar-sveriges-forsta-helt-digitala-produktbank\\\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#website\",\"url\":\"https:\\\/\\\/www.travelreport.se\\\/\",\"name\":\"Travel Report\",\"description\":\"Senaste nyheterna inom Resebranschen\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.travelreport.se\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fi\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#organization\",\"name\":\"Travel Report\",\"url\":\"https:\\\/\\\/www.travelreport.se\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fi\",\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.travelreport.se\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/TravelReport-seo.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.travelreport.se\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/TravelReport-seo.jpeg\",\"width\":1200,\"height\":676,\"caption\":\"Travel Report\"},\"image\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/inrikes\",\"https:\\\/\\\/www.instagram.com\\\/inrikes_magasin\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#\\\/schema\\\/person\\\/6dae45163e775712127e85c446984260\",\"name\":\"Redaktion\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Swedish Lapland presenterar Sveriges f\u00f6rsta helt digitala produktbank – Travel Report","description":"Swedish Lapland presenterar Sveriges f\u00f6rsta helt digitala produktbank \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.travelreport.se\/fi\/swedish-lapland-presenterar-sveriges-forsta-helt-digitala-produktbank\/","og_locale":"fi_FI","og_type":"article","og_title":"Swedish Lapland presenterar Sveriges f\u00f6rsta helt digitala produktbank – Travel Report","og_description":"Swedish Lapland presenterar Sveriges f\u00f6rsta helt digitala produktbank \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.","og_url":"https:\/\/www.travelreport.se\/fi\/swedish-lapland-presenterar-sveriges-forsta-helt-digitala-produktbank\/","og_site_name":"Travel Report","article_publisher":"https:\/\/www.facebook.com\/inrikes","article_published_time":"2018-12-19T06:00:51+00:00","article_modified_time":"2024-02-02T12:26:09+00:00","og_image":[{"width":1200,"height":676,"url":"https:\/\/www.travelreport.se\/wp-content\/uploads\/2024\/01\/TravelReport-seo.jpeg","type":"image\/jpeg"}],"author":"Redaktion","twitter_card":"summary_large_image","twitter_misc":{"Kirjoittanut":"Redaktion","Arvioitu lukuaika":"1 minuutti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.travelreport.se\/swedish-lapland-presenterar-sveriges-forsta-helt-digitala-produktbank\/#article","isPartOf":{"@id":"https:\/\/www.travelreport.se\/swedish-lapland-presenterar-sveriges-forsta-helt-digitala-produktbank\/"},"author":{"name":"Redaktion","@id":"https:\/\/www.travelreport.se\/#\/schema\/person\/6dae45163e775712127e85c446984260"},"headline":"Swedish Lapland presenterar Sveriges f\u00f6rsta helt digitala produktbank","datePublished":"2018-12-19T06:00:51+00:00","dateModified":"2024-02-02T12:26:09+00:00","mainEntityOfPage":{"@id":"https:\/\/www.travelreport.se\/swedish-lapland-presenterar-sveriges-forsta-helt-digitala-produktbank\/"},"wordCount":288,"commentCount":0,"publisher":{"@id":"https:\/\/www.travelreport.se\/#organization"},"keywords":["Swedish Lapland","turism"],"articleSection":["Turism"],"inLanguage":"fi"},{"@type":"WebPage","@id":"https:\/\/www.travelreport.se\/swedish-lapland-presenterar-sveriges-forsta-helt-digitala-produktbank\/","url":"https:\/\/www.travelreport.se\/swedish-lapland-presenterar-sveriges-forsta-helt-digitala-produktbank\/","name":"Swedish Lapland presenterar Sveriges f\u00f6rsta helt digitala produktbank – Travel Report","isPartOf":{"@id":"https:\/\/www.travelreport.se\/#website"},"datePublished":"2018-12-19T06:00:51+00:00","dateModified":"2024-02-02T12:26:09+00:00","description":"Swedish Lapland presenterar Sveriges f\u00f6rsta helt digitala produktbank \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.","inLanguage":"fi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.travelreport.se\/swedish-lapland-presenterar-sveriges-forsta-helt-digitala-produktbank\/"]}]},{"@type":"WebSite","@id":"https:\/\/www.travelreport.se\/#website","url":"https:\/\/www.travelreport.se\/","name":"Matkaraportti","description":"Matkailualan uusimmat uutiset","publisher":{"@id":"https:\/\/www.travelreport.se\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.travelreport.se\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fi"},{"@type":"Organization","@id":"https:\/\/www.travelreport.se\/#organization","name":"Matkaraportti","url":"https:\/\/www.travelreport.se\/","logo":{"@type":"ImageObject","inLanguage":"fi","@id":"https:\/\/www.travelreport.se\/#\/schema\/logo\/image\/","url":"https:\/\/www.travelreport.se\/wp-content\/uploads\/2024\/01\/TravelReport-seo.jpeg","contentUrl":"https:\/\/www.travelreport.se\/wp-content\/uploads\/2024\/01\/TravelReport-seo.jpeg","width":1200,"height":676,"caption":"Travel Report"},"image":{"@id":"https:\/\/www.travelreport.se\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/inrikes","https:\/\/www.instagram.com\/inrikes_magasin\/"]},{"@type":"Person","@id":"https:\/\/www.travelreport.se\/#\/schema\/person\/6dae45163e775712127e85c446984260","name":"Toimitus"}]}},"views":270,"_links":{"self":[{"href":"https:\/\/www.travelreport.se\/fi\/wp-json\/wp\/v2\/posts\/232826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travelreport.se\/fi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travelreport.se\/fi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.travelreport.se\/fi\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travelreport.se\/fi\/wp-json\/wp\/v2\/comments?post=232826"}],"version-history":[{"count":0,"href":"https:\/\/www.travelreport.se\/fi\/wp-json\/wp\/v2\/posts\/232826\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.travelreport.se\/fi\/wp-json\/wp\/v2\/media?parent=232826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travelreport.se\/fi\/wp-json\/wp\/v2\/categories?post=232826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travelreport.se\/fi\/wp-json\/wp\/v2\/tags?post=232826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}