{"id":232988,"date":"2019-01-28T07:02:39","date_gmt":"2019-01-28T06:02:39","guid":{"rendered":"http:\/\/www.travelreport.se\/?p=232988"},"modified":"2024-02-02T12:26:05","modified_gmt":"2024-02-02T12:26:05","slug":"sverigekampanjen-the-edible-country-tar-plats-pa-vm-i-matlagning","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/fi\/sverigekampanjen-the-edible-country-tar-plats-pa-vm-i-matlagning\/","title":{"rendered":"Sverigekampanjen The Edible Country tar plats p\u00e5 VM i matlagning"},"content":{"rendered":"

\"\"<\/a>
Foto: August Deller<\/figcaption><\/figure>
\nKommande vecka samlas v\u00e4rldens b\u00e4sta kockar och konditorer i Lyon f\u00f6r att delta i v\u00e4rldsm\u00e4sterskapen f\u00f6r mat och bakverk.<\/strong> <\/p>\n

D\u00e4r tar ocks\u00e5 ett rustikt bord fr\u00e5n Sverige plats, med gourmetr\u00e4tter p\u00e5 r\u00e5varor fr\u00e5n den svenska naturen. Bordet st\u00e5r annars bland mossa och tallar och \u00e4r en del av Visit Swedens kampanj The Edible Country, som ska f\u00e5 utl\u00e4ndska turister att uppt\u00e4cka den tillg\u00e4ngliga svenska naturen.<\/p>\n

F\u00f6r en dryg vecka sedan lanserade Visit Sweden och svenska turistregioner kampanjen The Edible Country, d\u00e4r utl\u00e4ndska turister kan boka ett specialdesignat bord p\u00e5 sju natursk\u00f6na platser i Sverige med Bookatable. I kampanjen lyfter Visit Sweden fram landet som v\u00e4rldens st\u00f6rsta gourmetrestaurang, d\u00e4r g\u00e4sterna kan laga en h\u00e4lsosam gourmetm\u00e5ltid av r\u00e5varor de sj\u00e4lva samlar i skog och mark. Recepten med exempelvis abborre, enb\u00e4r och kantareller har komponerats av kockarna Titti Qvarnstr\u00f6m, Niklas Ekstedt, Anton Bjuhr och Jacob Holmstr\u00f6m.<\/p>\n

V\u00e4rldsm\u00e4sterskapen f\u00f6r kockar och konditorer, Bocuse d\u00b4Or och Coupe du Monde de la P\u00e2tisserie, arrangeras i Lyon mellan 27 och 30 januari. Ett av borden fr\u00e5n kampanjen The Edible Country monteras upp vid t\u00e4vlingsomr\u00e5det och d\u00e4r bjuder Visit Sweden internationella journalister p\u00e5 en smakbit av destinationen Sverige. Bordet st\u00e5r annars i de sm\u00e5l\u00e4ndska skogarna, och det blir ocks\u00e5 en kock fr\u00e5n Asa Herrg\u00e5rd norr om V\u00e4xj\u00f6 som tillagar smakprov fr\u00e5n kampanjens recept.<\/p>\n

Med initiativet i Lyon vill Visit Sweden inspirera journalister om destinationen Sverige och det spektakul\u00e4ra i att sj\u00e4lv samla ingredienser och tillaga en gourmetm\u00e5ltid i den vackra och tillg\u00e4ngliga svenska naturen.<\/p>\n

De utl\u00e4ndska turister som Visit Sweden riktar Sverigemarknadsf\u00f6ringen till \u00e4r mycket intresserade av att l\u00e4ra k\u00e4nna Sverige p\u00e5 ett djupare plan, exempelvis natur, kultur och livsstil, svensk mat och dryck samt svenska traditioner.<\/p>\n

– Intresset f\u00f6r att \u00e4ta h\u00e4lsosam mat \u00f6kar och vi vill l\u00e5ta fler uppleva det rika skafferi som den svenska naturen erbjuder. Den svenska naturn\u00e4ra livsstilen v\u00e4cker nyfikenhet hos utl\u00e4ndska resen\u00e4rer och att \u00e4ta mat i det fria \u00e4r s\u00e5 n\u00e4ra den svenska folksj\u00e4len man kan komma, s\u00e4ger Jennie Skogsborn Missuna, Chief Experience Officer p\u00e5 Visit Sweden.<\/p>","protected":false},"excerpt":{"rendered":"

Kommande vecka samlas v\u00e4rldens b\u00e4sta kockar och konditorer i Lyon f\u00f6r att delta i v\u00e4rldsm\u00e4sterskapen f\u00f6r mat och bakverk. D\u00e4r tar ocks\u00e5 ett rustikt bord fr\u00e5n Sverige plats, med gourmetr\u00e4tter p\u00e5 r\u00e5varor fr\u00e5n den svenska naturen. Bordet st\u00e5r annars bland mossa och tallar och \u00e4r en del av Visit Swedens kampanj The Edible Country, som […]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[1272,58,543],"class_list":["post-232988","post","type-post","status-publish","format-standard","hentry","category-turism","tag-lyon","tag-mat","tag-visit-sweden"],"acf":[],"yoast_head":"\nSverigekampanjen The Edible Country tar plats p\u00e5 VM i matlagning – Travel Report<\/title>\n<meta name=\"description\" content=\"Sverigekampanjen The Edible Country tar plats p\u00e5 VM i matlagning \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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