{"id":234599,"date":"2019-10-23T07:02:47","date_gmt":"2019-10-23T05:02:47","guid":{"rendered":"http:\/\/www.travelreport.se\/?p=234599"},"modified":"2024-02-02T12:22:59","modified_gmt":"2024-02-02T12:22:59","slug":"petronella-modin-utsedd-till-vice-vd-pa-swedish-lapland-visitors-board","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/fi\/petronella-modin-utsedd-till-vice-vd-pa-swedish-lapland-visitors-board\/","title":{"rendered":"Petronella Modin utsedd till vice vd p\u00e5 Swedish Lapland Visitors Board"},"content":{"rendered":"<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2019\/10\/imlaobwyroqgdewoquzn.jpg\" alt=\"\" class=\"wp-image-234600\"\/><figcaption>Foto:Swedish Lapland<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Styrelsen f\u00f6r Swedish Laplands Visitors Board utser Petronella Modin till organisationens vice VD. Petronella jobbar idag som projektledare f\u00f6r projektet Business Capacity Building in Swedish Lapland, ett av Sveriges st\u00f6rsta bes\u00f6ksn\u00e4ringsprojekt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Utvecklingen inom bes\u00f6ksn\u00e4ringen i Sveriges arktiska destination, Swedish Lapland, har de senaste \u00e5ret varit mycket god. Stora privata investeringar har gjorts samtidigt som Swedish Lapland Visitors Board (SLVB) har drivit tv\u00e5 av Sveriges st\u00f6rsta bes\u00f6ksn\u00e4ringsprojekt genom tiderna. N\u00e5got som resulterat i en stor \u00f6kning av internationella g\u00e4ster till destinationen de senaste \u00e5ren. Parallellt med detta har samarbeten med nord-Norge och finska Lappland f\u00f6rdjupats, allt f\u00f6r att s\u00e4tta den arktiska delen av Europa p\u00e5 v\u00e4rldsresen\u00e4rernas karta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014Vi organiserar helt enkelt om f\u00f6r att f\u00f6rst\u00e4rka Swedish Lapland Visitor Boards organisation, s\u00e4ger styrelseordf\u00f6rande Jalle Svanberg.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014Vi ser att det finns ett behov av en vice VD som kan f\u00f6retr\u00e4da organisationen i vissa fr\u00e5gor och Petronella har just den kompetens och erfarenhet som beh\u00f6vs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tillsammans med Petronella kommer Andreas Lind, tidigare n\u00e4ringslivschef p\u00e5 L\u00e4nsstyrelsen, att snart tilltr\u00e4da sin tj\u00e4nst som ny VD f\u00f6r SLVB.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014F\u00f6r mig k\u00e4nns det sj\u00e4lvklart att Petronella axlar jobbet som vice VD. Tillsammans tror jag att vi kan komplettera varandra i de stora strategiska beslut vi som organisation st\u00e5r inf\u00f6r, s\u00e4ger Andreas och forts\u00e4tter<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014Ja, som faktiskt hela branschen st\u00e5r inf\u00f6r g\u00e4llande fortsatt god utveckling och framtidens h\u00e5llbarhetsfr\u00e5gor.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Petronella Modin har jobbat p\u00e5 SLVB sedan 2015. Hon \u00e4r sj\u00e4lv passionerad skid\u00e5kare och \u00e4lskar att vara ute. Destinationens l\u00f6fte att den internationella g\u00e4sten \u00e4r v\u00e4lkommen till Swedish Lapland f\u00f6r att dela v\u00e5r arktiska vardag \u00e4r med andra ord inget nytt f\u00f6r henne, tv\u00e4rtom finner hon gl\u00e4dje i den arktiska livsstilen.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014Jag f\u00f6rst\u00e5r att funktionen av en vice VD \u00e4r n\u00e5got vi inom organisationen beh\u00f6ver f\u00f6r att snabbare och effektivare kunna man\u00f6vrera i den h\u00e4r v\u00e4xande n\u00e4ringen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014Och egentligen handlar det ju bara om att vi fortsatt ska skapa m\u00f6jligheter f\u00f6r att vara en destination i absolut v\u00e4rldsklass, s\u00e4ger Petronella.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Petronella Modin tilltr\u00e4der tj\u00e4nsten som vice VD fr\u00e5n den f\u00f6rsta november 2019.<\/p>","protected":false},"excerpt":{"rendered":"<p>Styrelsen f\u00f6r Swedish Laplands Visitors Board utser Petronella Modin till organisationens vice VD. Petronella jobbar idag som projektledare f\u00f6r projektet Business Capacity Building in Swedish Lapland, ett av Sveriges st\u00f6rsta bes\u00f6ksn\u00e4ringsprojekt. Utvecklingen inom bes\u00f6ksn\u00e4ringen i Sveriges arktiska destination, Swedish Lapland, har de senaste \u00e5ret varit mycket god. Stora privata investeringar har gjorts samtidigt som Swedish [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[3007,1652,1305],"class_list":["post-234599","post","type-post","status-publish","format-standard","hentry","category-travel-report","tag-petronella-modin","tag-swedish-lapland","tag-tuism"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Petronella Modin utsedd till vice vd p\u00e5 Swedish Lapland Visitors Board &#8211; Travel Report<\/title>\n<meta name=\"description\" content=\"Petronella Modin utsedd till vice vd p\u00e5 Swedish Lapland Visitors Board \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travelreport.se\/fi\/petronella-modin-utsedd-till-vice-vd-pa-swedish-lapland-visitors-board\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Petronella Modin utsedd till vice vd p\u00e5 Swedish Lapland Visitors Board &#8211; 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