{"id":241055,"date":"2023-06-02T06:58:00","date_gmt":"2023-06-02T04:58:00","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=241055"},"modified":"2023-06-02T06:58:00","modified_gmt":"2023-06-02T04:58:00","slug":"okat-resande-raddade-e-handeln-i-fjol","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/fi\/okat-resande-raddade-e-handeln-i-fjol\/","title":{"rendered":"\u00d6kat resande r\u00e4ddade e-handeln i fjol"},"content":{"rendered":"
\"\"
Foto:fotoaukten<\/figcaption><\/figure>\n\n\n\n

Svenskarnas handel p\u00e5 n\u00e4tet \u00f6kade med hela 17 procent under 2022. I alla fall om man r\u00e4knar in k\u00f6p av resor \u2013 en bransch som tog revansch efter tv\u00e5 tuffa pandemi\u00e5r.
Det visar rapporten \u201dSvensk E-handel\u201d fr\u00e5n betalbolaget Nets.\u00a0<\/p>\n\n\n\n

venskarnas handel p\u00e5 n\u00e4tet \u00f6kade med hela 17 procent under 2022 till totalt 277 miljarder kronor. Det \u00e4r visserligen en bra bit fr\u00e5n rekordet om 310 miljarder f\u00f6re pandemin. Men b\u00e4ttre \u00e4n man tror om man bara fokuserar p\u00e5 handel av fysiska ting.<\/p>\n\n\n\n

Det \u00e4r n\u00e4mligen k\u00f6p av resor som fick den totala n\u00e4thandeln bland privatpersoner att lyfta under fjol\u00e5ret. Kategorin f\u00f6rdubblades n\u00e4stan under 2022, enligt rapporten Svensk E-handel fr\u00e5n betalbolaget Nets.<\/p>\n\n\n\n

\u201dN\u00e4thandeln \u00e4r n\u00e4stan tillbaka p\u00e5 niv\u00e5n f\u00f6re pandemin, drivet av en mycket stark \u00e5terkomst f\u00f6r resor. Men d\u00e5 ska man v\u00e4ga in att den rekordh\u00f6ga inflationen bidrar till att \u00f6ka oms\u00e4ttningen, s\u00e4ger Patrik M\u00fcller, e-handelsexpert p\u00e5 nordiska betalbolaget Nets, som numera \u00e4r en del av det italienska b\u00f6rsbolaget Nexi med verksamhet i 25 l\u00e4nder. <\/p>\n\n\n\n

Fysiska produkter utg\u00f6r \u00e4n s\u00e5 l\u00e4nge e-handelns st\u00f6rsta andel. Men handeln minskade under 2022 f\u00f6r andra \u00e5ret i rad, fr\u00e5n 143,3 till 133,9 miljarder kronor. Det motsvarar en nedg\u00e5ng p\u00e5 7 procent.<\/p>\n\n\n\n

\u201dUnder pandemi\u00e5ret 2020 \u00f6kade produktkategorin med hela 30 procent till rekordet om 150 miljarder kronor. Sedan dess har svenskarnas handel av produkter p\u00e5 n\u00e4tet minskat. Dels handlar folk \u00e5terigen i fysiska butiker och dels anpassar de sina utgifter till det ekonomiska l\u00e4get, forts\u00e4tter Patrik M\u00fcller.<\/p>\n\n\n\n

Inom kategorin produkter finns visserligen b\u00e5de vinnare och f\u00f6rlorare f\u00f6r 2022. <\/p>\n\n\n\n

Kl\u00e4der \u00f6kar f\u00f6r andra \u00e5ret i rad, fr\u00e5n 20,2 till 23,7 miljarder kronor. Dagligvaror minskar dock rej\u00e4lt, fr\u00e5n 28,8 till 21,9 miljarder kronor. Apoteksvaror som \u00e4r tredje st\u00f6rst och \u00e4ven den underkategori som klart flest svenskar handlar \u00f6kar med en miljard till 9,8 miljarder kronor. Hemelektronik backar kraftigt f\u00f6r andra \u00e5ret i rad, fr\u00e5n drygt 12 till 7 miljarder kronor, enligt rapporten.<\/p>\n\n\n\n

Starkast comeback g\u00f6r dock resesektorn. Svenskarnas k\u00f6p av resor p\u00e5 n\u00e4tet \u00f6kade fr\u00e5n n\u00e4rmare 53 miljarder kronor 2021 till drygt 98 miljarder kronor under 2022. Det \u00e4r n\u00e4stan en f\u00f6rdubbling. <\/p>\n\n\n\n

Kategorin sp\u00e5s ha mer att ge i \u00e5r. Under ett normal\u00e5r f\u00f6re pandemin stod dock denna kategori f\u00f6r omkring h\u00e4lften av den totala e-handeln, med en oms\u00e4ttning p\u00e5 150 miljarder kronor.<\/p>\n\n\n\n

\u201dAtt vi reser betydligt mer nu \u00e4n under pandemin \u00e4r ingen \u00f6verraskning. Ett starkt sug efter att resa igen st\u00e5r \u00e4ven mot klimatfokus och tajtare pl\u00e5nb\u00f6cker, och det blir intressant att se om kategorin forts\u00e4tter att \u00f6ka i \u00e5r igen\u201d, s\u00e4ger Patrik M\u00fcller.<\/p>\n\n\n\n

Charterresor \u00f6kade med hela 144 procent till 21,5 miljarder kronor. Flygresor f\u00f6rdubblades j\u00e4mf\u00f6rt och k\u00f6p av hotelltj\u00e4nster steg fr\u00e5n 15,9 till 23,7 miljarder kronor. B\u00e5tkryssningar, som haft det extremt tufft under pandemin, \u00f6kade med 330 procent, till 4,3 miljarder kronor.<\/p>\n\n\n\n

Tj\u00e4nstekategorin, d\u00e4r b\u00e5de streamingtj\u00e4nster och eventbiljetter ing\u00e5r, noterade ett starkt uppsving redan under 2021. Kategorin \u00f6kade fr\u00e5n 41,1 till 45 miljarder kronor i fjol.<\/p>\n\n\n\n

Trots mer aktiviteter utanf\u00f6r hemmet f\u00f6r svenskarna \u00f6kade streamingtj\u00e4nster fr\u00e5n 9,1 till 9,9 miljarder kronor mellan 2021 och 2022. Biljetter till kultur och idrottsevenemang, som noterade den st\u00f6rsta procentuella f\u00f6rb\u00e4ttringen hel\u00e5ret 2021, fortsatte att \u00f6ka med en n\u00e4stan en miljard under 2022.\u00a0<\/p>\n\n\n\n

V\u00e4lg\u00f6renhet f\u00f6rdubblades fr\u00e5n 2,4 till 4,9 miljarder kronor. Spelande p\u00e5 n\u00e4tet minskade dock fr\u00e5n 4,4 till 2,7 miljarder kronor, enligt rapporten.<\/p>\n\n\n\n

\u201dTj\u00e4nster \u00f6kar igen eftersom det finns ett fortsatt uppd\u00e4mt behov bland svenskarna att bes\u00f6ka kultur- och idrottsevenemang. Man spelar dock mindre p\u00e5 n\u00e4tet men gav \u00e5 andra sidan betydligt mer till v\u00e4lg\u00f6renhet, vilket sannolikt avspeglar svenskarnas engagemang f\u00f6r hj\u00e4lpinsatserna i krigsdrabbade Ukraina\u201d, s\u00e4ger Patrik M\u00fcller.<\/p>\n\n\n\n

Hur g\u00e5r det i \u00e5r? Patrik M\u00fcller menar att de flesta pilar pekar \u00e5t fel h\u00e5ll.<\/p>\n\n\n\n

\u201dResor ser ut att forts\u00e4tta upp i \u00e5r. Men k\u00f6p av fysiska varor p\u00e5 n\u00e4tet ser ut att minska, trots att vi har en inflation som driver upp oms\u00e4ttningen\u201d, s\u00e4ger han.<\/p>\n\n\n\n

Samtidigt betonar han att svenskarnas n\u00e4tvanor \u00e4r h\u00e4r f\u00f6r att stanna.<\/p>\n\n\n\n

\u201dVi ser att 90 procent svenskarna handlat p\u00e5 n\u00e4tet de senaste fyra veckorna\u201d, s\u00e4ger han.<\/p>\n\n\n\n

L\u00e4hde:DI.SE<\/p>","protected":false},"excerpt":{"rendered":"

Svenskarnas handel p\u00e5 n\u00e4tet \u00f6kade med hela 17 procent under 2022. I alla fall om man r\u00e4knar in k\u00f6p av resor \u2013 en bransch som tog revansch efter tv\u00e5 tuffa pandemi\u00e5r.Det visar rapporten \u201dSvensk E-handel\u201d fr\u00e5n betalbolaget Nets.\u00a0 venskarnas handel p\u00e5 n\u00e4tet \u00f6kade med hela 17 procent under 2022 till totalt 277 miljarder kronor. Det […]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[835,836,117,239,193],"class_list":["post-241055","post","type-post","status-publish","format-standard","hentry","category-turism","tag-e-handel-2","tag-tag-res","tag-resa","tag-resande","tag-tag-turism"],"acf":[],"yoast_head":"\n\u00d6kat resande r\u00e4ddade e-handeln i fjol – Travel Report<\/title>\n<meta name=\"description\" content=\"\u00d6kat resande r\u00e4ddade e-handeln i fjol \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travelreport.se\/fi\/okat-resande-raddade-e-handeln-i-fjol\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta 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