{"id":242360,"date":"2024-02-16T06:59:00","date_gmt":"2024-02-16T05:59:00","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=242360"},"modified":"2024-02-16T06:59:00","modified_gmt":"2024-02-16T05:59:00","slug":"sj-ar-sveriges-gronaste-varumarke-igen","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/fi\/sj-ar-sveriges-gronaste-varumarke-igen\/","title":{"rendered":"SJ \u00e4r Sveriges gr\u00f6naste varum\u00e4rke &#8211; igen"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2024\/02\/Skarmavbild-2024-02-16-kl.-06.33.49-1024x590.png\" alt=\"\" class=\"wp-image-242362\"\/><figcaption class=\"wp-element-caption\">Foto:SJ<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SJ har utsetts till Sveriges gr\u00f6naste varum\u00e4rke inom alla branscher, och dessutom inom kategorin Transport f\u00f6r sextonde \u00e5ret i rad. Genom en unders\u00f6kning bland svenska folket prisas SJ \u00e5terigen f\u00f6r milj\u00f6- och h\u00e5llbarhetsarbete i framkant. Detta visar \u00e5rets rapport Svenskarnas Syn p\u00e5 Varum\u00e4rken och H\u00e5llbarhet.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Utm\u00e4rkelsen bygger p\u00e5 resultatet i unders\u00f6kningen \u201dSvenskarnas Syn p\u00e5 Varum\u00e4rken och H\u00e5llbarhet\u201d. Det \u00e4r en \u00e5terkommande unders\u00f6kning som genomf\u00f6rs av konsultf\u00f6retaget Differ. Unders\u00f6kningen har besvarats av \u00f6ver 1 000 svenskar i \u00e5ldrarna 15-74 \u00e5r. De har f\u00e5tt svara p\u00e5 fr\u00e5gor om milj\u00f6 och h\u00e5llbarhet och ge sin syn p\u00e5 varum\u00e4rken i tiotalet olika branscher. Unders\u00f6kningen har genomf\u00f6rts sedan 2008.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I unders\u00f6kningen f\u00e5r SJ det h\u00f6gsta genomsnittliga v\u00e4rdet av alla varum\u00e4rken. SJ uppn\u00e5r dessutom ett extra starkt resultat som ett av f\u00e5 varum\u00e4rken som i unders\u00f6kningens historia har f\u00e5tt ett genomsnittligt v\u00e4rde \u00f6ver 5,0 p\u00e5 en skala 1-7. SJ fick allts\u00e5 ta emot utm\u00e4rkelsen \u00c5rets Push. Det inneb\u00e4r att SJ \u00e4r en ledare f\u00f6r att skapa ett gr\u00f6nt varum\u00e4rke n\u00e4r svenska folket tillfr\u00e5gas.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Det \u00e4r f\u00f6rst\u00e5s j\u00e4tteroligt att vi uppfattas som det mest h\u00e5llbara varum\u00e4rket, f\u00f6r det \u00e4r ju verkligen sant. V\u00e5r produkt \u00e4r oslagbar n\u00e4r det kommer till h\u00e5llbarhet, och det \u00e4r extra roligt att f\u00e5 den h\u00e4r utm\u00e4rkelsen i \u00e5r eftersom vi har kraftsamlat i v\u00e5rt h\u00e5llbarhetsarbete, s\u00e4ger SJs kommunikations- och h\u00e5llbarhetsdirekt\u00f6r Claes Lindholtz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">K\u00e4lla:Enligt Pressmeddelande.<\/p>","protected":false},"excerpt":{"rendered":"<p>SJ har utsetts till Sveriges gr\u00f6naste varum\u00e4rke inom alla branscher, och dessutom inom kategorin Transport f\u00f6r sextonde \u00e5ret i rad. Genom en unders\u00f6kning bland svenska folket prisas SJ \u00e5terigen f\u00f6r milj\u00f6- och h\u00e5llbarhetsarbete i framkant. Detta visar \u00e5rets rapport Svenskarnas Syn p\u00e5 Varum\u00e4rken och H\u00e5llbarhet.&nbsp; Utm\u00e4rkelsen bygger p\u00e5 resultatet i unders\u00f6kningen \u201dSvenskarnas Syn p\u00e5 Varum\u00e4rken [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4078,4084],"tags":[550,4116,234,191,4117],"class_list":["post-242360","post","type-post","status-publish","format-standard","hentry","category-nyheter","category-tag-bransch","tag-gronaste","tag-gronaste-varumarket","tag-sj","tag-tag-taag","tag-varymarke"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SJ \u00e4r Sveriges gr\u00f6naste varum\u00e4rke - igen &#8211; Travel Report<\/title>\n<meta name=\"description\" content=\"SJ \u00e4r Sveriges gr\u00f6naste varum\u00e4rke - igen \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travelreport.se\/fi\/sj-ar-sveriges-gronaste-varumarke-igen\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SJ \u00e4r Sveriges gr\u00f6naste varum\u00e4rke - igen &#8211; 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