{"id":237382,"date":"2020-12-02T07:00:27","date_gmt":"2020-12-02T06:00:27","guid":{"rendered":"http:\/\/www.travelreport.se\/?p=237382"},"modified":"2024-02-02T12:36:36","modified_gmt":"2024-02-02T12:36:36","slug":"visit-swedens-nasta-contentkampanj-nar-drygt-20-miljoner-manniskor","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/nb\/visit-swedens-nasta-contentkampanj-nar-drygt-20-miljoner-manniskor\/","title":{"rendered":"\u200bVisit Swedens n\u00e4sta contentkampanj n\u00e5r drygt 20 miljoner m\u00e4nniskor"},"content":{"rendered":"<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/resources.mynewsdesk.com\/image\/upload\/c_limit,dpr_1.0,f_auto,h_700,q_auto,w_690\/rc4utbjpzl11zzp7eptu.jpg\" alt=\"\"\/><figcaption>Screenshot fr\u00e5n kampanjfilm From Sweden with Love.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sveriges marknadsf\u00f6ringsbolag, Visit Sweden, lanserar idag, den 26 november sin n\u00e4sta, internationella marknadskampanj \u201dFrom Sweden With Love\u201d i USA, Storbritannien, Tyskland och Frankrike. Sammanlagt f\u00f6rv\u00e4ntas kampanjen, som \u00e4r helt digital, n\u00e5 omkring 20 miljoner m\u00e4nniskor som \u00e4r intresserade av att resa till Sverige.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">-Detta \u00e4r ett ypperligt exempel p\u00e5 v\u00e5rt agila arbetss\u00e4tt d\u00e4r vi hela tiden har \u00f6gonen p\u00e5 marknadsutvecklingen givet pandemin med syfte att st\u00f6tta \u00e5terh\u00e4mtningen av svensk bes\u00f6ksn\u00e4ring, s\u00e4ger Jenny E Kaiser som \u00e4r Chief Officer Marketing Communications hos Visit Sweden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">-Syftet med kampanjen \u00e4r att bygga upp bilden av Sverige som resm\u00e5l \u201din mind\u201d hos de nyfikna uppt\u00e4ckarna p\u00e5 v\u00e5ra prioriterade marknader s\u00e5 att Sverige blir valbart n\u00e4r de kan och vill resa igen, forts\u00e4tter Jenny.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kampanjen rullar ut i Facebook, Instagram och YouTube p\u00e5 Visit Swedens prioriterade markander Tyskland, Frankrike, Storbritannien och USA.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Den observante noterar kanske \u00e4ven att enheterna \u00e4r en \u201drecycling\u201d av en tidigare genomf\u00f6rd kampanj som fick stor uppm\u00e4rksamhet och uppskattning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Att uppdatera och \u00e5teranv\u00e4nda material som mer \u00e4n v\u00e4l mottagits av den m\u00e5lgrupp man vill n\u00e5, ligger i tiden. Och blir h\u00e5llbart ur flera aspekter: ingen produktion d\u00e4r m\u00e4nniskor m\u00e5ste interagera mer \u00e4n n\u00f6dv\u00e4ndigt, l\u00e4gre produktionskostnad, snabb implementering och k\u00e4nd genomslagskraft.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kampanjen har tagits fram av Visit Swedens tillsammans med byr\u00e5erna Prime, OTW och Four Communications.<\/p>","protected":false},"excerpt":{"rendered":"<p>Sveriges marknadsf\u00f6ringsbolag, Visit Sweden, lanserar idag, den 26 november sin n\u00e4sta, internationella marknadskampanj \u201dFrom Sweden With Love\u201d i USA, Storbritannien, Tyskland och Frankrike. Sammanlagt f\u00f6rv\u00e4ntas kampanjen, som \u00e4r helt digital, n\u00e5 omkring 20 miljoner m\u00e4nniskor som \u00e4r intresserade av att resa till Sverige. -Detta \u00e4r ett ypperligt exempel p\u00e5 v\u00e5rt agila arbetss\u00e4tt d\u00e4r vi hela [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[155,543],"class_list":["post-237382","post","type-post","status-publish","format-standard","hentry","category-turism","tag-turism","tag-visit-sweden"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u200bVisit Swedens n\u00e4sta contentkampanj n\u00e5r drygt 20 miljoner m\u00e4nniskor &#8211; Travel Report<\/title>\n<meta name=\"description\" content=\"\u200bVisit Swedens n\u00e4sta contentkampanj n\u00e5r drygt 20 miljoner m\u00e4nniskor \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travelreport.se\/nb\/visit-swedens-nasta-contentkampanj-nar-drygt-20-miljoner-manniskor\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u200bVisit Swedens n\u00e4sta contentkampanj n\u00e5r drygt 20 miljoner m\u00e4nniskor &#8211; Travel Report\" \/>\n<meta property=\"og:description\" content=\"\u200bVisit Swedens n\u00e4sta contentkampanj n\u00e5r drygt 20 miljoner m\u00e4nniskor \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.travelreport.se\/nb\/visit-swedens-nasta-contentkampanj-nar-drygt-20-miljoner-manniskor\/\" \/>\n<meta property=\"og:site_name\" content=\"Travel Report\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inrikes\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-02T06:00:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-02T12:36:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/resources.mynewsdesk.com\/image\/upload\/c_limit,dpr_1.0,f_auto,h_700,q_auto,w_690\/rc4utbjpzl11zzp7eptu.jpg\" \/>\n<meta name=\"author\" content=\"Redaktion\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redaktion\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ansl. lesetid\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minutt\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/visit-swedens-nasta-contentkampanj-nar-drygt-20-miljoner-manniskor\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/visit-swedens-nasta-contentkampanj-nar-drygt-20-miljoner-manniskor\\\/\"},\"author\":{\"name\":\"Redaktion\",\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#\\\/schema\\\/person\\\/6dae45163e775712127e85c446984260\"},\"headline\":\"\u200bVisit Swedens n\u00e4sta contentkampanj n\u00e5r drygt 20 miljoner m\u00e4nniskor\",\"datePublished\":\"2020-12-02T06:00:27+00:00\",\"dateModified\":\"2024-02-02T12:36:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/visit-swedens-nasta-contentkampanj-nar-drygt-20-miljoner-manniskor\\\/\"},\"wordCount\":264,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/visit-swedens-nasta-contentkampanj-nar-drygt-20-miljoner-manniskor\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/resources.mynewsdesk.com\\\/image\\\/upload\\\/c_limit,dpr_1.0,f_auto,h_700,q_auto,w_690\\\/rc4utbjpzl11zzp7eptu.jpg\",\"keywords\":[\"turism\",\"Visit Sweden\"],\"articleSection\":[\"Turism\"],\"inLanguage\":\"nb-NO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/visit-swedens-nasta-contentkampanj-nar-drygt-20-miljoner-manniskor\\\/\",\"url\":\"https:\\\/\\\/www.travelreport.se\\\/visit-swedens-nasta-contentkampanj-nar-drygt-20-miljoner-manniskor\\\/\",\"name\":\"\u200bVisit Swedens n\u00e4sta contentkampanj n\u00e5r drygt 20 miljoner m\u00e4nniskor &#8211; Travel Report\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/visit-swedens-nasta-contentkampanj-nar-drygt-20-miljoner-manniskor\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/visit-swedens-nasta-contentkampanj-nar-drygt-20-miljoner-manniskor\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/resources.mynewsdesk.com\\\/image\\\/upload\\\/c_limit,dpr_1.0,f_auto,h_700,q_auto,w_690\\\/rc4utbjpzl11zzp7eptu.jpg\",\"datePublished\":\"2020-12-02T06:00:27+00:00\",\"dateModified\":\"2024-02-02T12:36:36+00:00\",\"description\":\"\u200bVisit Swedens n\u00e4sta contentkampanj n\u00e5r drygt 20 miljoner m\u00e4nniskor \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\",\"inLanguage\":\"nb-NO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.travelreport.se\\\/visit-swedens-nasta-contentkampanj-nar-drygt-20-miljoner-manniskor\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nb-NO\",\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/visit-swedens-nasta-contentkampanj-nar-drygt-20-miljoner-manniskor\\\/#primaryimage\",\"url\":\"https:\\\/\\\/resources.mynewsdesk.com\\\/image\\\/upload\\\/c_limit,dpr_1.0,f_auto,h_700,q_auto,w_690\\\/rc4utbjpzl11zzp7eptu.jpg\",\"contentUrl\":\"https:\\\/\\\/resources.mynewsdesk.com\\\/image\\\/upload\\\/c_limit,dpr_1.0,f_auto,h_700,q_auto,w_690\\\/rc4utbjpzl11zzp7eptu.jpg\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#website\",\"url\":\"https:\\\/\\\/www.travelreport.se\\\/\",\"name\":\"Travel Report\",\"description\":\"Senaste nyheterna inom Resebranschen\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.travelreport.se\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nb-NO\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#organization\",\"name\":\"Travel Report\",\"url\":\"https:\\\/\\\/www.travelreport.se\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nb-NO\",\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.travelreport.se\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/TravelReport-seo.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.travelreport.se\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/TravelReport-seo.jpeg\",\"width\":1200,\"height\":676,\"caption\":\"Travel Report\"},\"image\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/inrikes\",\"https:\\\/\\\/www.instagram.com\\\/inrikes_magasin\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#\\\/schema\\\/person\\\/6dae45163e775712127e85c446984260\",\"name\":\"Redaktion\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u200bVisit Swedens n\u00e4sta contentkampanj n\u00e5r drygt 20 miljoner m\u00e4nniskor &#8211; Travel Report","description":"\u200bVisit Swedens n\u00e4sta contentkampanj n\u00e5r drygt 20 miljoner m\u00e4nniskor \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.travelreport.se\/nb\/visit-swedens-nasta-contentkampanj-nar-drygt-20-miljoner-manniskor\/","og_locale":"nb_NO","og_type":"article","og_title":"\u200bVisit Swedens n\u00e4sta contentkampanj n\u00e5r drygt 20 miljoner m\u00e4nniskor &#8211; Travel Report","og_description":"\u200bVisit Swedens n\u00e4sta contentkampanj n\u00e5r drygt 20 miljoner m\u00e4nniskor \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.","og_url":"https:\/\/www.travelreport.se\/nb\/visit-swedens-nasta-contentkampanj-nar-drygt-20-miljoner-manniskor\/","og_site_name":"Travel Report","article_publisher":"https:\/\/www.facebook.com\/inrikes","article_published_time":"2020-12-02T06:00:27+00:00","article_modified_time":"2024-02-02T12:36:36+00:00","og_image":[{"url":"https:\/\/resources.mynewsdesk.com\/image\/upload\/c_limit,dpr_1.0,f_auto,h_700,q_auto,w_690\/rc4utbjpzl11zzp7eptu.jpg","type":"","width":"","height":""}],"author":"Redaktion","twitter_card":"summary_large_image","twitter_misc":{"Skrevet av":"Redaktion","Ansl. lesetid":"1 minutt"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.travelreport.se\/visit-swedens-nasta-contentkampanj-nar-drygt-20-miljoner-manniskor\/#article","isPartOf":{"@id":"https:\/\/www.travelreport.se\/visit-swedens-nasta-contentkampanj-nar-drygt-20-miljoner-manniskor\/"},"author":{"name":"Redaktion","@id":"https:\/\/www.travelreport.se\/#\/schema\/person\/6dae45163e775712127e85c446984260"},"headline":"\u200bVisit Swedens n\u00e4sta contentkampanj n\u00e5r drygt 20 miljoner m\u00e4nniskor","datePublished":"2020-12-02T06:00:27+00:00","dateModified":"2024-02-02T12:36:36+00:00","mainEntityOfPage":{"@id":"https:\/\/www.travelreport.se\/visit-swedens-nasta-contentkampanj-nar-drygt-20-miljoner-manniskor\/"},"wordCount":264,"commentCount":0,"publisher":{"@id":"https:\/\/www.travelreport.se\/#organization"},"image":{"@id":"https:\/\/www.travelreport.se\/visit-swedens-nasta-contentkampanj-nar-drygt-20-miljoner-manniskor\/#primaryimage"},"thumbnailUrl":"https:\/\/resources.mynewsdesk.com\/image\/upload\/c_limit,dpr_1.0,f_auto,h_700,q_auto,w_690\/rc4utbjpzl11zzp7eptu.jpg","keywords":["turism","Visit Sweden"],"articleSection":["Turism"],"inLanguage":"nb-NO"},{"@type":"WebPage","@id":"https:\/\/www.travelreport.se\/visit-swedens-nasta-contentkampanj-nar-drygt-20-miljoner-manniskor\/","url":"https:\/\/www.travelreport.se\/visit-swedens-nasta-contentkampanj-nar-drygt-20-miljoner-manniskor\/","name":"\u200bVisit Swedens n\u00e4sta contentkampanj n\u00e5r drygt 20 miljoner m\u00e4nniskor &#8211; Travel Report","isPartOf":{"@id":"https:\/\/www.travelreport.se\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.travelreport.se\/visit-swedens-nasta-contentkampanj-nar-drygt-20-miljoner-manniskor\/#primaryimage"},"image":{"@id":"https:\/\/www.travelreport.se\/visit-swedens-nasta-contentkampanj-nar-drygt-20-miljoner-manniskor\/#primaryimage"},"thumbnailUrl":"https:\/\/resources.mynewsdesk.com\/image\/upload\/c_limit,dpr_1.0,f_auto,h_700,q_auto,w_690\/rc4utbjpzl11zzp7eptu.jpg","datePublished":"2020-12-02T06:00:27+00:00","dateModified":"2024-02-02T12:36:36+00:00","description":"\u200bVisit Swedens n\u00e4sta contentkampanj n\u00e5r drygt 20 miljoner m\u00e4nniskor \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.","inLanguage":"nb-NO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.travelreport.se\/visit-swedens-nasta-contentkampanj-nar-drygt-20-miljoner-manniskor\/"]}]},{"@type":"ImageObject","inLanguage":"nb-NO","@id":"https:\/\/www.travelreport.se\/visit-swedens-nasta-contentkampanj-nar-drygt-20-miljoner-manniskor\/#primaryimage","url":"https:\/\/resources.mynewsdesk.com\/image\/upload\/c_limit,dpr_1.0,f_auto,h_700,q_auto,w_690\/rc4utbjpzl11zzp7eptu.jpg","contentUrl":"https:\/\/resources.mynewsdesk.com\/image\/upload\/c_limit,dpr_1.0,f_auto,h_700,q_auto,w_690\/rc4utbjpzl11zzp7eptu.jpg"},{"@type":"WebSite","@id":"https:\/\/www.travelreport.se\/#website","url":"https:\/\/www.travelreport.se\/","name":"Reiserapport","description":"Siste nytt innen reiselivsbransjen","publisher":{"@id":"https:\/\/www.travelreport.se\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.travelreport.se\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nb-NO"},{"@type":"Organization","@id":"https:\/\/www.travelreport.se\/#organization","name":"Reiserapport","url":"https:\/\/www.travelreport.se\/","logo":{"@type":"ImageObject","inLanguage":"nb-NO","@id":"https:\/\/www.travelreport.se\/#\/schema\/logo\/image\/","url":"https:\/\/www.travelreport.se\/wp-content\/uploads\/2024\/01\/TravelReport-seo.jpeg","contentUrl":"https:\/\/www.travelreport.se\/wp-content\/uploads\/2024\/01\/TravelReport-seo.jpeg","width":1200,"height":676,"caption":"Travel Report"},"image":{"@id":"https:\/\/www.travelreport.se\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/inrikes","https:\/\/www.instagram.com\/inrikes_magasin\/"]},{"@type":"Person","@id":"https:\/\/www.travelreport.se\/#\/schema\/person\/6dae45163e775712127e85c446984260","name":"Redaksjon"}]}},"views":244,"_links":{"self":[{"href":"https:\/\/www.travelreport.se\/nb\/wp-json\/wp\/v2\/posts\/237382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travelreport.se\/nb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travelreport.se\/nb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.travelreport.se\/nb\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travelreport.se\/nb\/wp-json\/wp\/v2\/comments?post=237382"}],"version-history":[{"count":0,"href":"https:\/\/www.travelreport.se\/nb\/wp-json\/wp\/v2\/posts\/237382\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.travelreport.se\/nb\/wp-json\/wp\/v2\/media?parent=237382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travelreport.se\/nb\/wp-json\/wp\/v2\/categories?post=237382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travelreport.se\/nb\/wp-json\/wp\/v2\/tags?post=237382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}