{"id":239314,"date":"2022-04-22T06:59:00","date_gmt":"2022-04-22T04:59:00","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=239314"},"modified":"2022-04-22T06:59:00","modified_gmt":"2022-04-22T04:59:00","slug":"branschen-snalt-stod-till-svensk-turism","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/nb\/branschen-snalt-stod-till-svensk-turism\/","title":{"rendered":"Branschen: Sn\u00e5lt st\u00f6d till svensk turism"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2022\/04\/Skarmavbild-2022-04-22-kl.-06.21.21-1024x531.png\" alt=\"\" class=\"wp-image-239315\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Norge och Danmark l\u00e4gger minst tre g\u00e5nger s\u00e5 mycket pengar som Sverige p\u00e5 att att marknadsf\u00f6ra sig f\u00f6r turister, visar nya siffror.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nu varnar turistn\u00e4ringen f\u00f6r att sn\u00e5landet kan negativa konsekvenser f\u00f6r syssels\u00e4ttningen och tillv\u00e4xten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Men f\u00f6r att s\u00e5 ska ske m\u00e5ste turisterna hitta hit och d\u00e5 kr\u00e4vs mer resurser f\u00f6r att marknadsf\u00f6ra Sverige utomlands, anser Visita.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enligt siffror som Visita sammanst\u00e4llt satsade Norge totalt motsvarande omkring 192 miljoner \u2013 eller 35 kronor per inv\u00e5nare \u2013 i sin statsbudget f\u00f6r internationell marknadsf\u00f6ring. I Danmark landade samma siffra p\u00e5 177 miljoner kronor \u2013 30 kronor per inv\u00e5nare.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sverige spenderade 120 miljoner kronor \u2013 11 kronor per inv\u00e5nare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201dMan kan konstatera att Sverige \u00e4r s\u00e4mst i klassen av de h\u00e4r tre. Utl\u00e4ndska turister som vill \u00e5ka till ett nordiskt land kan komma att v\u00e4lja bort Sverige f\u00f6r att vi \u00e4r f\u00f6r d\u00e5liga p\u00e5 att marknadsf\u00f6ra oss och d\u00e5 f\u00f6rsenar man \u00e5terh\u00e4mtningen och v\u00e5r m\u00f6jlighet att skapa nya jobb i bes\u00f6ksn\u00e4ringen. Konkurrensen om turisterna \u00e4r stenh\u00e5rd\u201d, s\u00e4ger Anna Wall\u00e9n, n\u00e4ringspolitisk chef f\u00f6r Visita.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pandemi\u00e5ren var dystra tider f\u00f6r turismen i Sverige. Mellan 2019 och 2020 sj\u00f6nk det totala antalet g\u00e4stn\u00e4tter under sommaren fr\u00e5n 16 miljoner till 9 miljoner. F\u00f6rra \u00e5ret s\u00e5gs en uppg\u00e5ng, dock inte till samma niv\u00e5er som f\u00f6re covidutbrottet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201dBes\u00f6ksn\u00e4ringen har varit igenom ett st\u00e5lbad under pandemin, vi befann oss i fronten och tappade omkring 50.000 anst\u00e4llda som vi beh\u00f6ver f\u00e5 tillbaka\u201d, s\u00e4ger Anna Wall\u00e9n.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TT: Kan man inte h\u00e4vda att det \u00e4r upp till enskilda st\u00e4der, regioner och kommuner att skjuta till de pengar man anser beh\u00f6vs f\u00f6r marknadsf\u00f6ring?<br \/><\/strong>\u201dVi tycker absolut att regioner och kommuner kan bli betydligt b\u00e4ttre, och vi driver p\u00e5 f\u00f6r att de ska marknadsf\u00f6ra sig mer. Men d\u00e4r l\u00e4gger man f\u00f6rh\u00e5llandevis lite pengar p\u00e5 att marknadsf\u00f6ra sina destinationer och d\u00e5 klarar man inte konkurrensen \u00f6ver huvud taget. Det \u00e4r (turistorganisationen) Visit Sweden som har uppdraget att marknadsf\u00f6ra hela Sverige.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kilde: TT<a rel=\"noreferrer noopener\" href=\"https:\/\/linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.di.se%2Flive%2Fbranschen-snalt-stod-till-svensk-turism%2F\" target=\"_blank\"><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Norge och Danmark l\u00e4gger minst tre g\u00e5nger s\u00e5 mycket pengar som Sverige p\u00e5 att att marknadsf\u00f6ra sig f\u00f6r turister, visar nya siffror. Nu varnar turistn\u00e4ringen f\u00f6r att sn\u00e5landet kan negativa konsekvenser f\u00f6r syssels\u00e4ttningen och tillv\u00e4xten. Men f\u00f6r att s\u00e5 ska ske m\u00e5ste turisterna hitta hit och d\u00e5 kr\u00e4vs mer resurser f\u00f6r att marknadsf\u00f6ra Sverige utomlands, [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[2322,193,423],"class_list":["post-239314","post","type-post","status-publish","format-standard","hentry","category-turism","tag-svensk","tag-tag-turism","tag-turister"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branschen: Sn\u00e5lt st\u00f6d till svensk turism &#8211; Travel Report<\/title>\n<meta name=\"description\" content=\"Branschen: Sn\u00e5lt st\u00f6d till svensk turism \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travelreport.se\/nb\/branschen-snalt-stod-till-svensk-turism\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branschen: Sn\u00e5lt st\u00f6d till svensk turism &#8211; Travel Report\" \/>\n<meta property=\"og:description\" content=\"Branschen: Sn\u00e5lt st\u00f6d till svensk turism \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.travelreport.se\/nb\/branschen-snalt-stod-till-svensk-turism\/\" \/>\n<meta property=\"og:site_name\" content=\"Travel Report\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inrikes\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-22T04:59:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2022\/04\/Skarmavbild-2022-04-22-kl.-06.21.21-1024x531.png\" \/>\n<meta name=\"author\" content=\"Redaktion\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redaktion\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ansl. lesetid\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/branschen-snalt-stod-till-svensk-turism\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/branschen-snalt-stod-till-svensk-turism\\\/\"},\"author\":{\"name\":\"Redaktion\",\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#\\\/schema\\\/person\\\/6dae45163e775712127e85c446984260\"},\"headline\":\"Branschen: Sn\u00e5lt st\u00f6d till svensk turism\",\"datePublished\":\"2022-04-22T04:59:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/branschen-snalt-stod-till-svensk-turism\\\/\"},\"wordCount\":383,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/branschen-snalt-stod-till-svensk-turism\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.travelreport.se\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Skarmavbild-2022-04-22-kl.-06.21.21-1024x531.png\",\"keywords\":[\"svensk\",\"Turism\",\"turister\"],\"articleSection\":[\"Turism\"],\"inLanguage\":\"nb-NO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.travelreport.se\\\/branschen-snalt-stod-till-svensk-turism\\\/\",\"url\":\"https:\\\/\\\/www.travelreport.se\\\/branschen-snalt-stod-till-svensk-turism\\\/\",\"name\":\"Branschen: Sn\u00e5lt st\u00f6d till svensk turism &#8211; 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