{"id":239355,"date":"2022-05-04T06:58:00","date_gmt":"2022-05-04T04:58:00","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=239355"},"modified":"2022-05-04T06:58:00","modified_gmt":"2022-05-04T04:58:00","slug":"nytt-platsvarumarke-ska-bredda-bilden-av-halmstad","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/nb\/nytt-platsvarumarke-ska-bredda-bilden-av-halmstad\/","title":{"rendered":"Nytt platsvarum\u00e4rke ska bredda bilden av Halmstad"},"content":{"rendered":"<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/resources.mynewsdesk.com\/image\/upload\/ar_16:9,c_fill,dpr_auto,f_auto,g_auto,q_auto,w_864\/bu3ref6qh5if6xyokdsq.jpg\" alt=\"Detta \u00e4r ett exempel p\u00e5 det bildmaner det nya platsvarum\u00e4rket kommer att arbeta med.\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>F\u00f6r m\u00e5nga svenskar \u00e4r Halmstad synonymt med Tyl\u00f6sand och Per Gessle. Nu tar Halmstads kommun f\u00f6r f\u00f6rsta g\u00e5ngen fram ett platsvarum\u00e4rke, som positionerar Halmstad p\u00e5 ett nytt s\u00e4tt. Det nya varum\u00e4rket b\u00f6rjar rullas ut i juni.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><br \/>Genom att f\u00f6rst\u00e4rka Halmstads st\u00e4llning som regionhuvudstad i kombination med den kustn\u00e4ra livsstilen lyfter Halmstad nu fram det som g\u00f6r platsen unik i f\u00f6rh\u00e5llande till andra j\u00e4mf\u00f6rbara st\u00e4der.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Platsvarum\u00e4rket f\u00f6rmedlar energi och en riktning fram\u00e5t och \u00e4r n\u00e5got som vi ser att m\u00e5nga kan samlas kring. Halmstad \u00e4r s\u00e5 mycket mer \u00e4n en semesterort och vi beh\u00f6ver ett kliv fram\u00e5t och visa det, s\u00e4ger Susanne St\u00e5hl, kommunikationsstrateg p\u00e5 Halmstads kommun.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nya platsvarum\u00e4rket skapar riktning och tar position<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Utformningen av det nya platsvarum\u00e4rket grundar sig p\u00e5 att visa p\u00e5 bredden av Halmstad som plats. Att Halmstad \u00e4r en tillv\u00e4xtkommun och regionhuvudstad med ett v\u00e4xande n\u00e4ringsliv d\u00e4r den kustn\u00e4ra livsstilen alltid \u00e4r n\u00e4rvarande.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Halmstad kommer att ge \u00e4ven forts\u00e4ttningsvis f\u00f6rknippas med sol och bad, men de goda m\u00f6jligheterna till utbildning, att driva och etablera f\u00f6retag, utvecklas och v\u00e4xa ska lyftas fram tydligare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ett verktyg f\u00f6r att beskriva platsen Halmstad<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Det \u00e4r Halmstads f\u00f6rsta platsvarum\u00e4rke och arbetet har l\u00e5tit ett inhouseteam, som kompletterar med spetskompetens fr\u00e5n platsvarum\u00e4rkesspecialisten Tendensor samt kommunens upphandlade kommunikationsbyr\u00e5 Consid.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Det nya platsvarum\u00e4rket best\u00e5r av en helt ny grafisk profil, utformad av Consid. Det kommer bland annat att anv\u00e4ndas av det kommunala destinationsbolaget Destination Halmstad AB, men det kommer \u00e4ven att finnas material f\u00f6r fri anv\u00e4ndning f\u00f6r andra akt\u00f6rer i Halmstad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Att utveckla platsvarum\u00e4rken \u00e4r lite av en tiokamp. Det g\u00e4ller att f\u00e5nga det lokala, men ocks\u00e5 visa v\u00e4gen. Vi har jobbat med flera delar i kommunen \u2013 och i flera steg f\u00f6r att lyckas med m\u00e5lbilden: l\u00e4tt att tycka om, l\u00e4tt att arbeta med, s\u00e4ger Magnus Arvidsson, planerare p\u00e5 Consid.<\/p>","protected":false},"excerpt":{"rendered":"<p>F\u00f6r m\u00e5nga svenskar \u00e4r Halmstad synonymt med Tyl\u00f6sand och Per Gessle. Nu tar Halmstads kommun f\u00f6r f\u00f6rsta g\u00e5ngen fram ett platsvarum\u00e4rke, som positionerar Halmstad p\u00e5 ett nytt s\u00e4tt. Det nya varum\u00e4rket b\u00f6rjar rullas ut i juni. Genom att f\u00f6rst\u00e4rka Halmstads st\u00e4llning som regionhuvudstad i kombination med den kustn\u00e4ra livsstilen lyfter Halmstad nu fram det som [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[633,193],"class_list":["post-239355","post","type-post","status-publish","format-standard","hentry","category-turism","tag-halmstad","tag-tag-turism"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nytt platsvarum\u00e4rke ska bredda bilden av Halmstad &#8211; Travel Report<\/title>\n<meta name=\"description\" content=\"Nytt platsvarum\u00e4rke ska bredda bilden av Halmstad \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travelreport.se\/nb\/nytt-platsvarumarke-ska-bredda-bilden-av-halmstad\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nytt platsvarum\u00e4rke ska bredda bilden av Halmstad &#8211; 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