{"id":242103,"date":"2023-12-28T06:57:00","date_gmt":"2023-12-28T05:57:00","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=242103"},"modified":"2023-12-28T06:57:00","modified_gmt":"2023-12-28T05:57:00","slug":"ny-sifoundersokning-europeiska-storstader-i-topp-nar-svenskarna-listar-sina-dromresmal","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/nb\/ny-sifoundersokning-europeiska-storstader-i-topp-nar-svenskarna-listar-sina-dromresmal\/","title":{"rendered":"Ny Sifounders\u00f6kning: Europeiska storst\u00e4der i topp n\u00e4r svenskarna listar sina dr\u00f6mresm\u00e5l"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2023\/12\/Skarmavbild-2023-12-28-kl.-06.52.30-1024x556.png\" alt=\"\" class=\"wp-image-242105\"\/><figcaption class=\"wp-element-caption\">Foto.TUI:s resen\u00e4rer. Bild: Akropolis i Aten.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Exotiska paradisstr\u00e4nder i all \u00e4ra \u2013 nu vill svenskarna helst \u00e5ka p\u00e5 storstadssemester. Enligt en ny Sifounders\u00f6kning fr\u00e5n resebolaget\u00a0TUI, genomf\u00f6rd av Kantar Media, uppger flest att de helst bes\u00f6ker en europeisk stad i vinter. D\u00e4refter kommer\u00a0Karibien\u00a0och\u00a0Maldiverna\u00a0p\u00e5 topplistan \u00f6ver svenskarnas dr\u00f6mdestinationer.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c4ven om flest svenskar reser till\u00a0Kanarie\u00f6arna\u00a0och\u00a0Thailand\u00a0i vinter s\u00e5 visar en ny Sifounders\u00f6kning att de allra flesta dr\u00f6mmer om helt andra resm\u00e5l. Var tredje vill helst bes\u00f6ka en storstad i Europa, medan en av fem dr\u00f6mmer om att resa till det karibiska havet. D\u00e4refter kommer Maldiverna,\u00a0USA\u00a0och Thailand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Att svenskarna v\u00e4ljer ett resm\u00e5l men hellre hade velat \u00e5ka n\u00e5gon annanstans \u00e4r inget nytt fenomen. M\u00e5nga vill k\u00e4nna att de g\u00f6r en bra deal n\u00e4r de bokar sin resa. Prisv\u00e4rdhet \u00e4r en viktig faktor, exempelvis hur bra hotellstandard du f\u00e5r f\u00f6r din budget och hur kostnadsl\u00e4get ser ut p\u00e5 resm\u00e5let. Smidiga flygf\u00f6rbindelser och direktflyg spelar s\u00e5klart ocks\u00e5 stor roll i beslutsprocessen, s\u00e4ger\u00a0Dian Martinez Valencia, kommunikationsansvarig p\u00e5 TUI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Framf\u00f6r allt \u00e4r det unga vuxna (18-34 \u00e5r) som har europeiska st\u00e4der som sitt fr\u00e4msta dr\u00f6mresm\u00e5l. Fyra av tio unga vuxna uppger detta, j\u00e4mf\u00f6rt med knappt en tredjedel bland de \u00f6ver 35 \u00e5r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Unga prioriterar ett st\u00f6rre utbud av kultur, n\u00f6jen och nattliv n\u00e4r de reser, vilket du hittar i st\u00f6rre utstr\u00e4ckning i st\u00e4derna. Samtidigt ser vi att intresset f\u00f6r cityresor \u00f6kar i alla \u00e5ldrar, s\u00e4ger\u00a0Dian Martinez Valencia, kommunikationsansvarig p\u00e5 TUI.<br \/><br \/><strong>Flera nya citydestinationer lanserade under h\u00f6sten<br \/><\/strong>F\u00f6r att m\u00f6ta den v\u00e4xande citytrenden har TUI introducerat flera nya europeiska storst\u00e4der i sitt utbud under h\u00f6sten. Bland annat den typiskt spanska staden\u00a0Sevillamed sin historiska arkitektur, den autentiska matstaden\u00a0Bologna\u00a0i norra Italien och livliga storstaden\u00a0Manchester, k\u00e4nd f\u00f6r sin musikscen och fotbollssj\u00e4l.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Vi ser \u00e4ven att storst\u00e4der som Istanbul, Aten och Wien \u00f6kat betydligt mer i popularitet \u00e4n klassiska city- och weekenddestinationer som Paris, Berlin och Budapest. Under h\u00f6sten har vi ocks\u00e5 lagt till flera nya st\u00e4der i USA till v\u00e5rt utbud. Bland annat\u00a0Chicago\u00a0och\u00a0Boston\u00a0som \u00e4r sp\u00e4nnande storstadsalternativ f\u00f6r dem som vill uppleva n\u00e5got annat \u00e4n New York, s\u00e4ger\u00a0Dian Martinez Valencia, kommunikationsansvarig p\u00e5 TUI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Topp 5: Svenskarnas dr\u00f6mdestinationer h\u00f6sten\/vintern 2023*<br \/><\/strong>1. Europeisk stad 34 procent<br \/>2. Karibien\/V\u00e4stindien 22 procent<br \/>3. Maldiverna 17 procent<br \/>4. USA 17 procent<br \/>5. Thailand 11 procent<br \/><br \/><em>*Fr\u00e5n en lista med 15 olika resm\u00e5l. 19 procent valde alternativet \u201dAnnat\u201d.<\/em><br \/><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Om unders\u00f6kningen<br \/><\/strong>Unders\u00f6kningen har genomf\u00f6rts i Kantar Medias Sifopanel via en onlineenk\u00e4t och med ett representativt urval. Totalt har 1 074 personer i \u00e5ldrarna 18\u201379 \u00e5r deltagit i unders\u00f6kningen. Unders\u00f6kningen genomf\u00f6rdes den 20-23 september 2023.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bilaga<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Om du skulle g\u00f6ra en resa i h\u00f6st eller vinter, vad skulle vara ditt\/dina dr\u00f6mresm\u00e5l? (Flerval, max 3 alternativ)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td><strong>Totalt<\/strong><em>N=<br \/>1 074<\/em><\/td><td><strong>18-34 \u00e5r<\/strong><em>N=311<\/em><\/td><td><strong>35-55 \u00e5r<\/strong><em>N=401<\/em><\/td><td><strong>56-79 \u00e5r<\/strong><em>N=362<\/em><\/td><\/tr><tr><td>Europeisk stad (t.ex. London, Paris, Rom)<\/td><td>34 %<\/td><td>41 %<\/td><td>29 %<\/td><td>33 %<\/td><\/tr><tr><td>Karibien\/V\u00e4stindien (t.ex. Aruba, Bahamas, Barbados, Dominikanska Republiken, Jamaica)<\/td><td>22 %<\/td><td>22 %<\/td><td>27 %<\/td><td>16 %<\/td><\/tr><tr><td>Maldiverna<\/td><td>17 %<\/td><td>18 %<\/td><td>20 %<\/td><td>13 %<\/td><\/tr><tr><td>USA<\/td><td>17 %<\/td><td>19 %<\/td><td>19 %<\/td><td>14 %<\/td><\/tr><tr><td>Thailand<\/td><td>11 %<\/td><td>12 %<\/td><td>12 %<\/td><td>7 %<\/td><\/tr><tr><td>Kanarie\u00f6arna<\/td><td>10 %<\/td><td>9 %<\/td><td>9 %<\/td><td>13 %<\/td><\/tr><tr><td>Mauritius<\/td><td>8 %<\/td><td>8 %<\/td><td>9 %<\/td><td>7 %<\/td><\/tr><tr><td>Seychellerna<\/td><td>8 %<\/td><td>6 %<\/td><td>10 %<\/td><td>8 %<\/td><\/tr><tr><td>Bali<\/td><td>7 %<\/td><td>10 %<\/td><td>7 %<\/td><td>4 %<\/td><\/tr><tr><td>Vietnam<\/td><td>6 %<\/td><td>9 %<\/td><td>5 %<\/td><td>4 %<\/td><\/tr><tr><td>Zanzibar<\/td><td>5 %<\/td><td>3 %<\/td><td>9 %<\/td><td>3 %<\/td><\/tr><tr><td>Mexiko<\/td><td>5 %<\/td><td>8 %<\/td><td>6 %<\/td><td>2 %<\/td><\/tr><tr><td>Kap Verde<\/td><td>4 %<\/td><td>3 %<\/td><td>4 %<\/td><td>6 %<\/td><\/tr><tr><td>Sri Lanka<\/td><td>3 %<\/td><td>4 %<\/td><td>4 %<\/td><td>2 %<\/td><\/tr><tr><td>Malaysia<\/td><td>2 %<\/td><td>1 %<\/td><td>3 %<\/td><td>1 %<\/td><\/tr><tr><td>Annat<\/td><td>19 %<\/td><td>18 %<\/td><td>17 %<\/td><td>23 %<\/td><\/tr><tr><td>Vet ej<\/td><td>10 %<\/td><td>7 %<\/td><td>8 %<\/td><td>14 %<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">I henhold til pressemelding.<\/p>","protected":false},"excerpt":{"rendered":"<p>Exotiska paradisstr\u00e4nder i all \u00e4ra \u2013 nu vill svenskarna helst \u00e5ka p\u00e5 storstadssemester. Enligt en ny Sifounders\u00f6kning fr\u00e5n resebolaget\u00a0TUI, genomf\u00f6rd av Kantar Media, uppger flest att de helst bes\u00f6ker en europeisk stad i vinter. D\u00e4refter kommer\u00a0Karibien\u00a0och\u00a0Maldiverna\u00a0p\u00e5 topplistan \u00f6ver svenskarnas dr\u00f6mdestinationer. \u00c4ven om flest svenskar reser till\u00a0Kanarie\u00f6arna\u00a0och\u00a0Thailand\u00a0i vinter s\u00e5 visar en ny Sifounders\u00f6kning att de allra [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[1435,117,420,1436,298,193],"class_list":["post-242103","post","type-post","status-publish","format-standard","hentry","category-turism","tag-aten","tag-resa","tag-resenarer","tag-storstader","tag-tui","tag-tag-turism"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ny Sifounders\u00f6kning: Europeiska storst\u00e4der i topp n\u00e4r svenskarna listar sina dr\u00f6mresm\u00e5l &#8211; 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