{"id":242395,"date":"2024-02-21T06:59:00","date_gmt":"2024-02-21T05:59:00","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=242395"},"modified":"2024-02-21T06:59:00","modified_gmt":"2024-02-21T05:59:00","slug":"strawberry-och-slatto-lanserar-ny-hotellkedja","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/nb\/strawberry-och-slatto-lanserar-ny-hotellkedja\/","title":{"rendered":"Strawberry och Sl\u00e4tt\u00f6 lanserar ny hotellkedja"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.travelreport.se\/wp-content\/uploads\/2024\/02\/Skarmavbild-2024-02-21-kl.-06.45.29-1024x714.png\" alt=\"\" class=\"wp-image-242396\"\/><figcaption class=\"wp-element-caption\">Foto:MOD Arkitekter<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Petter Stordalens Strawberry och fastighetsinvesteraren Sl\u00e4tt\u00f6 presenterar ett nytt samarbete med fokus p\u00e5 strategiska platser, kvalit\u00e9 och h\u00f6g h\u00e5llbarhet. Inom tio \u00e5r kommer kedjan att best\u00e5 av minst 20 hotell.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00f6r f\u00f6rsta g\u00e5ngen p\u00e5 30 \u00e5r lanserar nu Strawberry en ny hotellkedja. Satsningen sker i samarbete med fastighetsinvesteraren Sl\u00e4tt\u00f6 och \u00e4r ett komplement till de fyra hotellkedjor bolaget redan har.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Det \u00e4r hotell med fokus p\u00e5 design, anpassade till b\u00e5de kort- och l\u00e5ngtidsboende, digitalisering, effektivitet, h\u00e5llbarhet och som \u00e4r konkurrerande p\u00e5 pris. M\u00e5lgrupp \u00e4r bilburna resen\u00e4rer, idrottslag och m\u00e4nniskor som tillf\u00e4lligt eller f\u00f6r en n\u00e5got l\u00e4ngre period beh\u00f6ver ett boende. Den nya hotellkedjan \u00e4r t\u00e4nkt att fylla en lucka p\u00e5 den nordiska hotellmarknaden d\u00e4r inrikes- och intra-nordiskt resande har \u00f6kat kraftigt sedan 2019.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Med den nya hotellkedjan f\u00f6rs\u00f6ker vi utmana bilden av att stoppen l\u00e4ngs v\u00e4gen \u00e4r n\u00e5gonting tr\u00e5kigt, n\u00f6dv\u00e4ndigt och tr\u00f6ttsamt och ist\u00e4llet se det som tillf\u00e4llet att ladda inf\u00f6r det sp\u00e4nnande som kommer. Vi \u00e4r otroligt f\u00f6rv\u00e4ntansfulla inf\u00f6r \u00f6ppningen av det f\u00f6rsta hotellet n\u00e4sta \u00e5r och menar att vi presenterar n\u00e5gonting nytt i ett segment som varit bortgl\u00f6mt under l\u00e5ng tid, s\u00e4ger Petter Stordalen, \u00e4gare av Strawberry.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sl\u00e4tt\u00f6 ser satsningen inom hotell som ett komplement till bolagets investeringssegment inom bostad, l\u00e4tt industri och logistik, och samh\u00e4llsfastigheter.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Hotell beh\u00f6ver konstant utvecklas f\u00f6r att attrahera en bred m\u00e5lgrupp. Dessutom beh\u00f6ver hotell kunna st\u00e4lla om snabbt f\u00f6r att m\u00f6ta nya marknadsbehov och d\u00e4rmed bidra b\u00e5de till bra g\u00e4stupplevelser och en stabil och s\u00e4ker l\u00f6nsamhet f\u00f6r verksamheten. Den nya hotellkedjan ska byggas som en m\u00e5ngsidig servicedestination f\u00f6r att m\u00f6ta just dessa marknadstrender, s\u00e4ger Erik M\u00f6ller, Head of Hotels p\u00e5 Sl\u00e4tt\u00f6.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Satsningen p\u00e5 hotellkedjan har h\u00f6ga h\u00e5llbarhets- och tillg\u00e4nglighetsambitioner. Till exempel \u00e4r ambitionen att bygga i tr\u00e4, f\u00f6rnyelsebar energiproduktion med solceller och bergv\u00e4rme, resurseffektivitet genom digitala l\u00f6sningar och en stark milj\u00f6certifiering.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sverige \u00e4r f\u00f6rst ut f\u00f6r den nya hotellkedjan men ambitionen \u00e4r att kedjan de kommande \u00e5ren ska v\u00e4xa p\u00e5 den nordiska marknaden. Inom tio \u00e5r ska den nya hotellkedjan best\u00e5 av 20 hotell i Norden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En av projektets best\u00e5ndsdelar \u00e4r att erbjuda hotellets g\u00e4ster tj\u00e4nster och erbjudanden genom externa samarbetspartners.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Ambitionen \u00e4r att ut\u00f6ver en s\u00e4ng och en frukost erbjuda nyttig l\u00e4ttillg\u00e4nglig mat, f\u00f6rstklassigt gym och dessutom snabbladdning av bilar genom bra och innovativa partners. G\u00e4sternas behov kommer att f\u00e5 styra vad vi fyller hotellen med och vilka partners vi kommer ing\u00e5 samarbeten med, s\u00e4ger Stordalen.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Det f\u00f6rsta hotellet ber\u00e4knas \u00f6ppna i Q2 2025 i Falkenberg, med 151 rum. De f\u00f6rsta avtalen \u00e4r signerade med b\u00e5de mark\u00e4gare och strategiska partners f\u00f6r att fylla hotellen med tj\u00e4nster och utbud.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enligt Pressmeddelande.<\/p>","protected":false},"excerpt":{"rendered":"<p>Petter Stordalens Strawberry och fastighetsinvesteraren Sl\u00e4tt\u00f6 presenterar ett nytt samarbete med fokus p\u00e5 strategiska platser, kvalit\u00e9 och h\u00f6g h\u00e5llbarhet. Inom tio \u00e5r kommer kedjan att best\u00e5 av minst 20 hotell. F\u00f6r f\u00f6rsta g\u00e5ngen p\u00e5 30 \u00e5r lanserar nu Strawberry en ny hotellkedja. Satsningen sker i samarbete med fastighetsinvesteraren Sl\u00e4tt\u00f6 och \u00e4r ett komplement till de [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[180,4078],"tags":[4123,4124,4125,788],"class_list":["post-242395","post","type-post","status-publish","format-standard","hentry","category-hotell","category-nyheter","tag-hotellkedja","tag-mod-arkitekter","tag-slatto","tag-strawberry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strawberry och Sl\u00e4tt\u00f6 lanserar ny hotellkedja &#8211; Travel Report<\/title>\n<meta name=\"description\" content=\"Strawberry och Sl\u00e4tt\u00f6 lanserar ny hotellkedja \u2013 L\u00e4s senaste nyheterna fr\u00e5n resebranschen p\u00e5 Travel Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travelreport.se\/nb\/strawberry-och-slatto-lanserar-ny-hotellkedja\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strawberry och Sl\u00e4tt\u00f6 lanserar ny hotellkedja &#8211; 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