{"id":302490,"date":"2026-02-02T08:46:41","date_gmt":"2026-02-02T07:46:41","guid":{"rendered":"https:\/\/www.travelreport.se\/?p=302490"},"modified":"2026-02-02T08:46:41","modified_gmt":"2026-02-02T07:46:41","slug":"reiseekspertene-bruker-ai-og-influensere","status":"publish","type":"post","link":"https:\/\/www.travelreport.se\/nb\/reseexperterna-slar-ai-och-influencers\/","title":{"rendered":"Reiseekspertene sl\u00e5r AI og influensere"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Halvparten av oss bruker kunstig intelligens (AI) for \u00e5 finne reisetips, men n\u00e5r svensker planlegger ferie stoler vi mest p\u00e5 eksperter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apollos ferske reiseunders\u00f8kelse* fra januar 2026 viser at 45,3\u202f% bruker AI for \u00e5 finne konkrete reisetips, som restauranter og severdigheter, mens 35\u202f% bruker teknologien til \u00e5 finne nye reisem\u00e5l. Likevel stoler bare 7,6\u202f% fullt ut p\u00e5 anbefalingene.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 \u00abAI kan gi deg en liste over hoteller eller destinasjoner, og komme med gode forslag til dagsprogram og opplevelser, men den kan ikke vurdere kvalitet, sikkerhet eller skreddersy den menneskelige opplevelsen. Flere har ogs\u00e5 opplevd at tipsene ikke alltid stemmer, noe som forklarer den lave tilliten,\u00bb sier Martina Krantz, pressesjef hos Apollo.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>St\u00f8rst tillit til turoperat\u00f8rene<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e5r det gjelder hvem svenskene faktisk stoler p\u00e5, topper reisearrang\u00f8rene og deres eksperter listen med 54,3\u202f% av stemmene. Tradisjonelle medier kommer p\u00e5 andreplass med 12\u202f%, mens AI og influencere ligger langt etter med henholdsvis 7,6\u202f% og 7,4\u202f%.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tallene viser en tydelig kontrast: selv om AI inspirerer og blir mer integrert i planleggingen, erstatter det ikke ekspertisen som reiseekspertene og&nbsp;<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/sxxly.mjt.lu\/lnk\/BAAACCyXtWcAAAAsTNwAALwRD_4AAAABPLcAAAAAACWB3gBpgE72opqEY5u4QDuiormXidQwwAAjBtw\/3\/4ZPz_k-Qioyw1Xe6y6VVBQ\/aHR0cHM6Ly93d3cuYXBvbGxvLnNlLw\">arrang\u00f8rene<\/a>&nbsp;tilbyr. Ekspertene hjelper folk med \u00e5 navigere i komplekse valg: hvilke reisem\u00e5l som passer for sm\u00e5barnsfamilier, hvor man f\u00e5r ro og lokal kultur, og hvordan man kan kombinere pris og opplevelser uten \u00e5 g\u00e5 p\u00e5 kompromiss med sikkerheten. De kan ogs\u00e5 tilpasse r\u00e5dene til den enkeltes \u00f8nsker og behov \u2013 noe som AI enn\u00e5 ikke mestrer.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 \u00ab\u00c5 planlegge ferie kan f\u00f8les overveldende, men det er her ekspertene kommer inn. De kjenner stedene, kulturen og de sm\u00e5 detaljene som gj\u00f8r opplevelsen unik. Med skreddersydde r\u00e5d kan du oppleve ferien p\u00e5 den m\u00e5ten som passer deg best \u2013 uten \u00e5 g\u00e5 glipp av det som virkelig teller,\u00bb sier Krantz.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>N\u00f8kkeltall fra unders\u00f8kelsen:&nbsp;<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>54,3\u202f% stoler mest p\u00e5 reiseeksperter og arrang\u00f8rer\u00a0<\/li>\n\n\n\n<li>12\u202f% stoler mest p\u00e5 tradisjonelle medier\u00a0<\/li>\n\n\n\n<li>7,6\u202f% stoler mest p\u00e5 AI\u00a0<\/li>\n\n\n\n<li>7,4\u202f% stoler mest p\u00e5 influencere\u00a0<\/li>\n\n\n\n<li>45,3\u202f% bruker AI for \u00e5 finne konkrete reisetips\u00a0<\/li>\n\n\n\n<li>35\u202f% bruker AI for \u00e5 finne inspirasjon til reisem\u00e5l\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Unders\u00f8kelsen ble gjennomf\u00f8rt av Inqvita p\u00e5 oppdrag av Apollo i januar 2026 og omfattet over 1000 respondenter i alderen 18\u201370 \u00e5r.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>H\u00e4lften av oss anv\u00e4nder artificiell intelligens (AI) f\u00f6r att hitta\u00a0resetips, men n\u00e4r svenskar planerar semester litar vi mest p\u00e5 experter. Apollos f\u00e4rska reseunders\u00f6kning* fr\u00e5n januari 2026 visar att 45,3\u202f% anv\u00e4nder AI f\u00f6r att h\u00e4mta konkreta&nbsp;resetips, som restauranger och sev\u00e4rdheter, medan 35\u202f% anv\u00e4nder tekniken f\u00f6r att hitta nya resm\u00e5l.&nbsp;\u00c4nd\u00e5&nbsp;litar endast 7,6\u202f% fullt ut p\u00e5&nbsp;rekommendationerna.&nbsp; \u2013\u00a0\u00abAI kan [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":302491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[80,365,83,120,1231,155],"class_list":["post-302490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turism","tag-ai","tag-flyga","tag-resor","tag-semester","tag-ticket","tag-turism"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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