Thursday 6 Aug, 2026

Unlimited Travel Group acquires Creative Meetings

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From the left: Johan Kvist, Peter Winitsky and Dan Epel.
Photo: Unlimited Travel Group

Unlimited Travel Group has today acquired 70 percent of the shares in event agency Creative Meetings.

The CEO and former main owner Peter Winitsky will remain as a shareholder and CEO, as will shareholder Dan Epel.

Creative Meetings is an established event agency focusing on B2E and B2B events. The business encompasses both traditional event production and content communication related to meetings and events. The company's preliminary revenue for the financial year 2017 was SEK 130 million.

– We are seeing a clear trend of increased focus on meeting content in our B2B business. Creative Meetings is a well-managed company with solid experience and a clear specialisation in this area that complements our other companies, says Unlimited Travel Group's CEO Johan Kvist. Creative Meetings has a good reputation with a strong corporate client base, and we see great opportunities to continue developing the company in close collaboration with Peter Winitsky and his team.

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