In Jämtland Härjedalen, tourism generated 200 million in increased turnover and 25 million in increased tax revenue compared to the previous year.

– Tourism is a basic industry in Jämtland Härjedalen, which is clearly reflected in the calculation of last year's results. Tourism now comprises a total of approximately 5.14 billion SEK in turnover and 675 million in tax revenue. Last year we had approximately 11 million guest nights, of which almost 3.1 million were in commercial accommodation, an increase of 3.1%, says Anne Adsten, Tourism Developer Jämtland Härjedalen Turism.

Lift ticket sales (517 million) account for one tenth of total turnover and the total number of ski days increased by 4.5 million in the winter of 2016/2017. The winter decreased marginally overall, while the bare-ground season increased by 6 million.

Among the municipalities in Jämtland Härjedalen, all increase in the number of commercial guest nights with the exception of Berg and Bräcke. Östersund accounts for just over half of the total increase measured in actual volumes. Among the destinations, increases are noticeable for Åre, Vemdalen, Bydalsfjällen and Lofsdalen.

Tourism contributed 10,600 more jobs in Sweden in 2017 and currently employs a total of 175,800 people. Employment growth in the hospitality industry in Sweden increased by 6.4 percent compared to 2016 and is significantly higher than for the Swedish economy as a whole, where total employment grew by 2.3 percent during the same period.

– In Jämtland Härjedalen, employment in the tourism industry increased by 4.3 %. Tourism thus contributes 7,300 direct and indirect annual jobs, which corresponds to 4.2 % of Sweden's share. Considering that only 1.3 % of Sweden's population lives in the region, the figure is remarkable, says Anne Adsten.