Malin Westling has extensive experience from Semper, Lantmännen and the Swedish National Heritage Board as a communications, media and brand manager. At Visit Sweden, she will be responsible for communication with owners, partners and other stakeholders in Sweden.

Visit Sweden markets Sweden as a destination to foreign tourists and carries out a wide range of marketing activities globally each year, focusing on nine foreign markets. In Sweden, Visit Sweden communicates about its operations and services to its owners, the state and the Swedish tourism industry, and to marketing partners.

Malin Westling will lead and strengthen the communication of Visit Sweden's operations for owners, partners in the tourism industry and other industries, as well as other stakeholders in Sweden, and will be responsible for the Corporate Communications department. She began her position on August 15.