After all the announcements to the passengers, after a short pause, the patriotic phrase ”Jai Hind” should be shouted.

The background is the tensions with arch-enemy Pakistan.

On February 14, a militant Pakistan-based Islamist group killed 40 members of India's paramilitary security forces in a suicide attack in the Indian-controlled part of Kashmir.

The result was increased violence between the two countries, both of which claim the shared territory – and of course also increased patriotism.

Asking for glow
Patriotism is seething on Indian television channels. The slogan there, online and elsewhere is something like ”How is the glow?” Government ministers do not fail to utter the phrase at their political meetings.
Air India, which is largely state-owned, urges employees this way:
”"With immediate effect, everyone is required to perform 'Jai Hind' at the end of each announcement after a short pause and with great enthusiasm," the airline's operations manager writes in a circular.

”Jai Hind” can be translated as ”Hail India” or ”Victory to India” or ”Long live India”.
A similar order was issued in 2017, but the airline believes that a reminder is necessary; new staff have been added.

Being mocked wholeheartedly
Tuesday's announcement from Air India has not gone unnoticed on social media. The struggling airline is heavily burdened with debt and is an open target for all sorts of hecklers.
”"Very welcome, but first Air India should improve its service. Make the airline profitable. Stick to the schedule. Stop wasting taxpayers' money. Become customer-friendly," tweeted Dinesh Joshi, one of the sarcastic commentators.
Air India was founded in 1932, but in recent years has faced fierce competition from low-cost carriers.

Source: TT