Thursday 13 Aug, 2026

Peter Grönberg becomes new CEO at Göteborg & Co

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Peter Grönberg most recently came from a position at Volvo Group where he was responsible for corporate culture, organizational development, leadership and diversity issues and employer branding. He has worked for many years within the Volvo Group and has held several different positions at a senior level. In 2014, he was named leadership developer of the year by Chef magazine. He will take up his position on June 3.

– After many years of success, Gothenburg is raising the bar further and aiming to double tourism, congresses and events, says Chairman of Göteborg & Co, Jonas Ransgård. 
– We are pleased to welcome Peter Grönberg as the new CEO of Göteborg & Co, who coordinates the work to make Gothenburg and the Gothenburg region an even better destination. With broad experience from Volvo, among other places, Peter Grönberg represents the new, inclusive leadership we need in the work. 

Looking forward to the mission
Peter Grönberg is pleased to have been entrusted with the role of CEO of Göteborg & Co and is looking forward to his new assignment.
– Having the opportunity to use all my accumulated experience as a leader in combination with working in democracy and social development, which I am passionate about, is a fantastic assignment. Together, I want us to continue the journey of strengthening initiative, creativity and cooperation to make our city even more human and attractive to visit, live and work in, says Peter Grönberg.

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