They are now recruiting Christian Herslow to the position of CEO. Christian has a long and solid hotel background with previous experience as a hotel director.

Christian Herslow's interest in the hotel world was sparked at a young age. In addition to his degree from the international hotel training institute IHTTI, he has worked in several roles for both Swedish and international hotels. Christian also has experience from leading positions within the Radisson Group, where he started as Sales and Marketing Director for the Radisson Blu Royal Viking Hotel and then advanced to various CEO positions within the group. 

– I am very much looking forward to developing and driving the Sparrow Hotel forward. To create a hotel experience together with the team that attracts guests and creates success. I also think it feels a little extra exciting that the Sparrow Hotel is a personal boutique hotel because that type of product is new to me, says Christian Herslow.

The Sparrow Hotel opened in February 2019 and has become a favorite with both Stockholmers and visitors with its warm atmosphere and personal touch. The hotel has 88 colorful rooms and suites, as well as a wine bar and French bistro signed by star chef Mathias Dahlgren. Christian Herslow will take up his position as CEO of the Sparrow Hotel on March 9, 2020.

– We are incredibly happy about our recruitment of Christian Herslow. He has a genuine interest in the hotel business with extensive experience in hotel management and sales. Christian is an enterprising person with an eye for detail. I am convinced that all of his qualities will come into their own at The Sparrow, where he will be very involved in all parts of the hotel, says Pia Djupmark, CEO of Grand Group.